Why Hubifi?

See what makes HubiFi different. This page shows how our platform streamlines revenue operations,
reduces manual work, and gives you clearer, faster financial insights, built for modern SaaS finance.

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Hubifi client logos - LoopHubifi client logos - HealthieHubifi client logos - HealthieHubifi client logos - SAVHubifi client logos - CarfagnasHubifi client logos - AllTrailsHubifi client logos - StravaHubifi client logos - StravaHubifi client logos - MeezHubifi client logos - ClassDojoHubifi client logos - RunnaHubifi client logos - CovertreeHubifi client logos - MotionHubifi client logos - LedgebrookHubifi client logos - EEROHubifi client logos - VitallyHubifi client logos - PacvueHubifi client logos - copy.aiHubifi client logos - FeeldHubifi client logos - Helium10Hubifi client logos - PackbackHubifi client logos - Mega SEOHubifi client logos - CreditPros

How is HubiFi different from other revenue recognition solutions?

  • Other Solutions: Workflow Management & Rules Engines 
  • Rule engines are not a solution, they simply shift the location of the work for accountants/consultants
  • Headcount scales with growth to manage and handle contract modification accounting
  • High audit risk of non-GAAP output
  • Months to years long implementations (sometimes never)
  • HubiFi: Purpose built ASC 606 calculator that performs O2C cash accounting. No rules to set.
  • Scale revenue without headcount 
  • Automated contract modification accounting 
  • GAAP compliant entries - Attested annually by audit firm (SOC 1 & 2 Reports are a given)
  • Implement and add integrations in weeks, not months/years.
  • Native completeness & accuracy reconciliation
  • Integrates to any upstream O2C system or downstream GL
Quadrant chart comparing Managed Rules and True Rev Rec Automation for B2C and B2B, showing HubiFi in True Rev Rec Automation quadrant, with Stripe, Leapfin, Numeral in B2C Managed Rules, and BillingPlatform, Zuora, Workday, Maxio, RightRev, Oracle, Chargebee, NetSuite in B2B Managed Rules.
HubiFi application positioned centrally connecting SMB and Enterprise FP&A reporting software logos including Drivetrain, Prophix, Stripe, Jedox, Vena, Anaplan, and Adaptive Insights, with Excel icon below HubiFi and ASC 606 Compliance noted.

How is HubiFi different from other revenue reporting tools?

Other reporting tools: Rely on flawed revenue sources like

  • General Ledger – Too slow, lacks detail
  • Data Warehouse – Great for BI, but fails revenue reporting
  • This leads to:
  • FP&A and accounting revenue never reconciling
  • Costly ETL or Data tools that generate inaccurate analysis
  • Still manual work and slow insights
  • HubiFi: Revenue accounting enriched with atomic-level operational data - creating a single, useful, source of truth for revenue.
  • This leads to:
  • Always reconciled FP&A & Accounting revenue
  • Daily revenue insights
  • No report building - just a pivot table UI and seamless integration with any FP&A tool
  • Built-in revenue reporting: Deferred Waterfall, ARR/MRR, segments, margins, & more
HubiFi application positioned centrally connecting SMB and Enterprise FP&A reporting software logos including Drivetrain, Prophix, Stripe, Jedox, Vena, Anaplan, and Adaptive Insights, with Excel icon below HubiFi and ASC 606 Compliance noted.

How we compare with:

Microsoft Excel logo with green icon and text.Logo of the company Stripe in lowercase blue letters.NetSuite logo with stylized 'N' in blue followed by black text.Combined logo of Zuora and Maxio.Leapfin numeral logo with stylized blue 'N' icon and text.Boomi logo with dark blue text and an orange dot above the letter 'i'.Celigo logo in blue with a circular design element at the end.Alteryx company logo in blue text.Text reading 'Internal Build' in bold dark gray font on a white background.
Microsoft Excel logo with green icon and text.
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Manual

Total cost of Ownership (Annual)

Labor: 

$150k

Indirect costs (Controls, Reporting, Audit):

$40k

Total:

$190k

Opportunity Cost/Risks:

- Headcount scales with growth
- Slow & insufficient detail for FP&A Reporting
- High Compliance Risk

Outcome:

Monthly Revenue Recognition

Hubifi company logo with dark blue text and a small yellow-green accent.
Simple gray gear icon with eight teeth on a transparent background.

True O2C Automation

Total cost of Ownership (Annual)

Labor: 

$0

Indirect costs (Controls, Reporting, Audit):

$5k

Subscription (flat pricing): 

$35-$50k

Total:

$40-55k *

Benefits:

- Scales without headcount
- Identify revenue leakage & margin erosion
- GAAP compliant and audit ready out of box

Outcome:

Daily cross system O2C Accounting & FP&A Reporting

*Typical pricing for companies using alternative - see our true pricing here

Logo of the company Stripe in lowercase blue letters.
Gray generic user profile icon representing a person.

Partial Rules Engine, Partially Manual

Total cost of Ownership (Annual)

Labor: 

$150k

Indirect costs (Controls, Reporting, Audit):

$40k

Stripe Rev Rec (2,5% revenue);

$50k+

Total:

$240k

Opportunity Cost/Risks:

- Headcount scales with growth
- Not GAAP compliant, and requires manual adjustment
-Only handles Stripe, not full O2C cycle
- High Compliance Risk

Outcome:

Monthly revenue recognition (non-GAAP)

Hubifi company logo with dark blue text and a small yellow-green accent.
Simple gray gear icon with eight teeth on a transparent background.

True O2C Automation

Total cost of Ownership (Annual)

Labor: 

$0

Indirect costs (Controls, Reporting, Audit):

$5k

Subscription (flat pricing): 

$50k

Total:

$55k *

Benefits:

- Scales without headcount
- GAAP compliant, no manual adjust needed 
- Integrates with full O2C Cycle
- Compliant and audit ready out of the box

Outcome:

Daily cross system O2C Accounting, Daily FP&A Reporting

*Typical pricing for companies using alternative - see our true pricing here

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Manual

Total cost of Ownership (Annual)

Labor: 

$150k

Indirect costs (Controls, Reporting, Audit):

$40k

ARM Subscription:

$50k+

Per Transaction Cost:

$200k+

Total:

$440k

Opportunity Cost/Risks:

- Headcount scales with growth
- Slow & inaccurate FP&A reporting
‍- Compliance Risk

Outcome:

Monthly Revenue Recognition

Hubifi company logo with dark blue text and a small yellow-green accent.
Simple gray gear icon with eight teeth on a transparent background.

True O2C Automation

Total cost of Ownership (Annual)

Labor: 

$0

Indirect costs (Controls, Reporting, Audit):

$5k

Subscription:

$100k

Per Transaction Cost

$0 (flat pricing)

Total:

$105k *

Benefits:

- Scales without headcount
- SSP & Cost of Revenue automation
- Integrates with any O2C source & GL
- GAAP compliant out of the box

Outcome:

Daily cross system O2C Accounting & FP&A Reporting

*Typical pricing for companies using alternative - see our true pricing here

Hubifi company logo with stylized teal geometric shape next to the word Hubifi in black letters.MAXIO company logo with a stylized snowflake-like geometric icon to the left.
Icon of stacked documents with horizontal lines representing text.

Rules Engine

Total cost of Ownership (Annual)

Labor (to manage): 

$150k

Indirect costs (Controls, Reporting, Audit):

$40k

Subscription:

$250k

Total:

$440k

Opportunity Cost:

- Add headcount with scale to manage the rules
- Locked into billing solutions
- Implememnetation 3-12 months
- Slow & insufficient FP&A Reporting
- High compliance risk (non-GAAP rules)

Outcome:

Monthly Revenue Recognition

Hubifi company logo with dark blue text and a small yellow-green accent.
Simple gray gear icon with eight teeth on a transparent background.

True O2C Automation

Total cost of Ownership (Annual)

Labor: 

$0

Indirect costs (Controls, Reporting, Audit):

$5k

Subscription:

$50-205k

Total:

$50-205k *

Benefits

- Scales without headcount
- Automated contract modification accounting
- Adaptable to any O2C source
- Faster and affordable implementation & integration modifications
- GAAP compliant out of box, low compliance risk

Outcome:

Daily cross system O2C Accounting & FP&A Reporting

*Typical pricing for companies using alternative - see our true pricing here

Leapfin company logo with stylized text.Numeral company logo with stylized blue letter N.
Icon of stacked documents with horizontal lines representing text.

Rules Engine

Total cost of Ownership (Annual)

Labor (to manage): 

$150k

Indirect costs (Controls, Reporting, Audit):

$40k

Subscription:

$50k

Per Transaction Cost:

$???+

Total:

$240k+

Opportunity Cost:

- Add headcount with scale to manage the rules
- Locked into Billing solutions
- Multi-month implementations (high failure rate)
‍- Slow & insufficient FP&A Reporting
- Solvency risks

Outcome:

Journal Entry Automation (Potentially non-GAAP)

Hubifi company logo with dark blue text and a small yellow-green accent.
Simple gray gear icon with eight teeth on a transparent background.

True O2C Automation

Total cost of Ownership (Annual)

Labor: 

$0

Indirect costs (Controls, Reporting, Audit):

$5k

Subscription:

$35-50k

Per Transaction Cost (flat pricing):

$0k

Total:

$44-55k

Aditional Benefits

- Scales without headcount
- Automated contract modification accounting
- Adaptable to any O2C source
- Faster and affordable implementation & integration modifications
- GAAP compliant out of box, low compliance risk

Outcome:

Daily cross system O2C Accounting (GAAP) & FP&A Reporting

*Typical pricing for companies using alternative - see our true pricing here

Boomi logo with dark blue text and an orange dot above the letter 'i'.Celigo logo in blue with a circular design element at the end.Alteryx company logo in blue text.
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Custom iPaaS

Total cost of Ownership (Annual)

Labor (to manage): 

$150k

Indirect costs (Controls, Reporting, Audit):

$40k

iPaaS Subscription:

$40k+

Transaction/Seat costs

$???+

Total:

$230k+

Opportunity Cost:

- Requires expensive headcount to maintain
- High compliance risk
- No single source of truth for revenue
- Still manual contract modification is expensive
- Integration modification is expensive & manual

Outcome:

Revenue Data Movement (Non-GAAP)

Hubifi company logo with dark blue text and a small yellow-green accent.
Simple gray gear icon with eight teeth on a transparent background.

True O2C Automation

Total cost of Ownership (Annual)

Labor: 

$0

Indirect costs (Controls, Reporting, Audit):

$5k

Subscription:

$50k

Total:

$55k *

Benefits

- Scales without headcount
- GAAP compliant out of box, low compliance risk
- GL revenue & FP&A revenue always agree
- Automated contract modification accounting
- <1 a month to add new integration 

Outcome:

Daily cross system O2C Accounting (GAAP) & FP&A Reporting

*Typical pricing for companies using alternative - see our true pricing here

Internal Build

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Manual

Total cost of Ownership (Annual)

Initial Build:

$500k

Indirect costs (Controls, Reporting, Audit):

$50k

Hosting:

$100k

Transaction/Seat costs

$???+

Total:

$950k+

Opportunity Cost:

- Headcount scales with growth
- Slow & insufficient detail for FP&A Reporting
- High compliance risk
- High cost resources not focused on revenue generation

Outcome:

Monthly revenue reporting (non-GAAP)

Hubifi company logo with dark blue text and a small yellow-green accent.
Simple gray gear icon with eight teeth on a transparent background.

True O2C Automation

Total cost of Ownership (Annual)

Labor: 

$0

Indirect costs (Controls, Reporting, Audit):

$5k

Subscription:

$50k

Total:

$55k *

Benefits

- Scales without headcount
- Identify revenue leakage & margin erosion
- GAAP compliant and audit ready out of box
‍

Outcome:

Daily cross system O2C Accounting (GAAP) & FP&A Reporting

*Typical pricing for companies using alternative - see our true pricing here

Learn how one customer reduced their audit timeline and costs by 70% after implementing HubiFi.