THE
A Free Industry Summit Hosted by HubiFi
Reconcile the hype. Account for the truth.
24
Days
:
18
Hours
:
59
Min
:
13
sec
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The accounting and finance profession is in the middle of something historic — and the conversations it needs aren't happening out in the open. The Reckoning is our response to that.
AI and monetization models are breaking legacy stacks. The systems are changing faster than the teams running them.
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There will be winners and losers. How teams perform over the next 12-18 months will determine whether they scale or stumble.
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At the center of all of this are people who care about their work, their teams, and where their careers are going. They deserve conversations that meet them there.
We're taking it seriously and we'll have fun doing it.
ASC 606 compliant revenue recognition is just one aspect. Automate the entire revenue-to-cash accounting cycle and proactively adapt as your business grows.
Execute Fast, Think Deep: The Mindset and Judgment Calls That Earn Accountants a Seat at the Table
ASC 606 compliant revenue recognition is just one aspect. Automate the entire revenue-to-cash accounting cycle and proactively adapt as your business grows.
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What AI is actually changing in the close, on your team, and in your role – from leaders navigating it right now.
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As monetization models grow more complex, most finance stacks break before close. What it takes to solve it.
Talent, structure, and retention. What the next generation of finance leaders looks like in a world moving this fast.
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Staying clean when the revenue models aren’t. Internal controls, GAAP, and staying audit-ready in a variable-revenue world.
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Owning the narrative, earning the seat at the table, and leading with data when the CFO needs an answer now.
Senad Mustafic has lived this paradox – from Deloitte to Smartsheet's IPO to leading accounting at one of the fastest-growing software companies in the world. In this conversation, he gets into the career arc, the judgment calls, and what accounting needs to change about how it develops its leaders.
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AI is altering what's manual and what isn't. Business models are evolving faster than accounting processes can keep up. And the bar for what "high performance" means keeps moving.
Hear from two battle-tested controllers what they are actually doing – not in theory, but right now – to accelerate close, adopt AI without handing over the keys, and build teams that scale without burning out.
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The honest conversation about how teams really make these calls – what they got wrong, what they'd do differently, what the vendor promised vs. reality – almost never happens in public. Now it will.
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Sowmya built, in-house, a lot of what tools like HubiFi now hand you out of the box, and knows when that's the right call and when it isn't. Dave's making that same call right now, from the other side, at a company where getting it wrong is expensive. Between them, they've helped lead finance functions through more technology transformations than most people see in a career.
Influencers would have us believe AI is making these calls easier, but most leaders are finding the opposite. Here, two proven operators will share lessons on acting with confidence in the gray areas.
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The new model? Integrations as strategy. Stacking best-in-breed tools (subledgers included) and AI agents that each do one job really well.
Kevin and Madison dig into where the ERP should end, where agents and automation can take over operational work, and what it all means for systems pros and accountants alike, as the new job shifts from gathering requirements to building the systems themselves.
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Nic Kopp founded Rillet after serving as CEO of fintech bank N26 (valued at $9B). His customers keep insisting it's the first ERP that feels like it was actually built by accountants, which tracks given Nic's Master's in Accounting & Finance.
Fresh off a $100M Series C, Nic joins The Reckoning to share his take on what agentic finance really means, what Rillet's Aura AI is and isn't allowed to touch, and what finance leaders should be paying attention to in this category and beyond.
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John Glasgow built Campfire to automate the accounting work nobody wants to do, but ask five people what "AI-native" actually means and you'll get five different answers.
In this conversation with one of the ERPs fighting for your stack, John will draw the line between ERP and general ledger, between AI-native and AI-branded, and between what Campfire's automation can be trusted with and what still needs a human signature.
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Ranga Bodla has heard that line for years, and he's here to argue that the incumbent everyone's positioning against just rebuilt itself around AI too – NetSuite Next, agentic workflows, and all.
In this conversation with one of the ERPs fighting for your stack, NetSuite's VP of Field Engagement and Marketing shares what's actually live today, what's still just roadmap, and why two decades of running the world's books might be worth more than a two-year head start.
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Every registrant automatically entered.
One winner announced live during the event.
Our way of saying thanks for showing up.
ASC 606 compliant revenue recognition is just one aspect. Automate the entire revenue-to-cash accounting cycle and proactively adapt as your business grows.
Yes – completely free. No credit card, no trial, no catch.
Sessions from The Reckoning summit are accredited by Earmark CPE, which is registered with the National Association of State Boards of Accountancy (NASBA). To earn your credits, you'll take a short quiz about the sessions on the Earmark app at your convenience once the live event has run.
We'll email summit registrants the link to the quizzes when they're ready!
No. We're deliberate about this. Sessions are led by practitioners including controllers, finance team leaders, revenue accountants, and finance systems leaders. We may invite vendors to join conversations to share different perspectives on what we're seeing in the industry. HubiFi is the host and we'll be present for some talks. But the content will serve you and your team.
All of our speakers have been announced and can be found in the agenda earlier on this page. We're thrilled to have Senad Mustafic, Chief Accounting Officer at 1Password, leading the keynote. Also featured are leaders from OpenAI, Miro, Higgsfield, eero, Prenuvo, Motion, Lumera, OTTO-MATES, Rillet, Campfire, and NetSuite.
Follow HubiFi on LinkedIn for breaking news about the event.
Register now to lock in your spot and get notified when recordings are available. All registrants receive access to session recordings after the event.
Not at all. The event is open to everyone. If you're in or work with accounting and finance at a company with complex revenue, you belong here.
Every registered attendee is automatically entered. One winner will be selected and announced during the live event. Open to registered attendees 18+. No purchase necessary.
Thanks for asking!
You know that moment at month-end when you're trying to tie out revenue and your billing data, your ERP, and your spreadsheet are all telling three different stories? That's the problem we solve.
HubiFi natively integrates across Stripe, Apple, Google, Metronome, and your other payments, invoicing, and contract data to make rev rec work at scale.
Whether you price based on usage, flat subscription, or some combination of the two, HubiFi creates a single subledger to reconcile every transaction type in the revenue stream, then gives you the option to post straight to your ERP. Every dollar is matched to processor balances and payouts.
HubiFi manages SSP allocations, contract modifications, variable considerations, cancellations, and common complexities around usage-based billing like pre-paid tokens and credit grants, burndowns, and promotional/free token balances. Most customers implement in under four weeks, and we almost always find revenue leakage within your first month.
That's the short version. Happy to go deeper if you want – hubifi.com has the full picture.