THE
Reckoning logo - Hubifi
Hosted by HubiFi
Reconcile the hype. Account for the truth.
October 14, 2026 Virtual 12PM EDT | 9AM PDT
24
Days
:
18
Hours
:
59
Min
:
13
sec
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Free to attend
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5 CPE credits
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No demos. No sales pitches.
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Practitioners only

Why So Serious?

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The accounting and finance profession is in the middle of something historic — and the conversations it needs aren't happening out in the open. The Reckoning is our response to that.

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The macro

AI and monetization models are breaking legacy stacks. The systems are changing faster than the teams running them.

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The stakes

There will be winners and losers. How teams perform over the next 12–18 months will determine whether they scale or stumble.

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The people

At the center of all of this are people who care about their work, their teams, and where their careers are going. They deserve conversations that meet them there.

We're taking it seriously and we'll have fun doing it.

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Keynote
Senad Mustafic - Chief Accounting Officer @ 1Password

Senad Mustafic

Chief Accounting Officer, 1Password

ASC 606 compliant revenue recognition is just one aspect. Automate the entire revenue-to-cash accounting cycle and proactively adapt as your business grows.

Execute Fast, Think Deep: The Mindset and Judgment Calls That Earn Accountants a Seat at the Table

What you’ll learn

The conversations finance
leaders need.

How accounting and finance solves for complex revenue — and everything that comes with it.

ASC 606 compliant revenue recognition is just one aspect. Automate the entire revenue-to-cash accounting cycle and proactively adapt as your business grows.

ASC 606

AI and the Accounting Function

What AI is actually changing in the close, on your team, and in your role — from leaders navigating it right now.

ASC 830

Why Complex Revenue Breaks Most Finance Stacks

As monetization models grow more complex, most finance stacks break before close. What it takes to solve it.

ASC 326

Building High-Performing Teams

Talent, structure, and retention. What the next generation of finance leaders looks like in a world moving this fast.

ASC 340-40

Compliance, Controls & Audit Readiness

Staying clean when the revenue models aren’t. Internal controls, GAAP, and staying audit-ready in a variable-revenue world.

SOX controls

The Controller as Strategic Partner

Owning the narrative, earning the seat at the table, and leading with data when the CFO needs an answer now.

Early registration bonus
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Win a Sonos Arc Ultra.

Every registrant automatically entered.
One winner announced live during the event.
Our way of saying thanks for showing up.

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Save your seat and enter to win →
Save Your Seat

Free. Virtual.
October 14.

Earn 5 CPE credits. Hear from practitioners doing the actual work.
No demos, no selling — just the conversations your team needs to have.

ASC 606 compliant revenue recognition is just one aspect. Automate the entire revenue-to-cash accounting cycle and proactively adapt as your business grows.

Frequently Asked Questions.

Is this event really free?

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Yes — completely free. No credit card, no trial, no catch.

How do I earn the 5 CPE credits?

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Sessions from The Reckoning summit are accredited by Earmark CPE, which is registered with the National Association of State Boards of Accountancy (NASBA). To earn your credits, you'll take a short quiz about the sessions on the Earmark app at your convenience once the live event has run.

We'll email summit registrants the link to the quizzes when they're ready!

Will there be demos or sales pitches?

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No. We're deliberate about this. Sessions are led by practitioners including controllers, finance team leaders, revenue accountants, and more. We may invite vendors to join conversations to share different perspectives on what we're seeing in the industry. HubiFi is the host and we'll be present for some talks. But the content will serve you and your team.

Who are the speakers?

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Senad Mustafic, Chief Accounting Officer at 1Password, leads the keynote. Additional speakers will be announced soon. Follow HubiFi on LinkedIn to stay current.

What if I can't attend live?

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All registrants receive access to session recordings after the event. Register now to lock in your spot and get notified when recordings are available.

Do I need to be a HubiFi customer?

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Not at all. The event is open to everyone. If you're in or work with accounting and finance at a company with complex revenue, you belong here.

How does the Sonos Arc Ultra giveaway work?

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Every registered attendee is automatically entered. One winner will be selected and announced during the live event. Open to registered attendees 18+. No purchase necessary.

What does HubiFi do?

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Thanks for asking!

You know that moment at month-end when you're trying to tie out revenue and your billing data, your ERP, and your spreadsheet are all telling three different stories? That's the problem we solve.

HubiFi natively integrates across Stripe, Apple, Google, Metronome, and your other payments, invoicing, and contract data to make rev rec work at scale.

Whether you price based on usage, flat subscription, or some combination of the two, HubiFi creates a single subledger to reconcile every transaction type in the revenue stream, then gives you the option to post straight to your ERP. Every dollar is matched to processor balances and payouts.

HubiFi manages SSP allocations, contract modifications, variable considerations, cancellations, and common complexities around usage-based billing like pre-paid tokens and credit grants, burndowns, and promotional/free token balances. Most customers implement in under four weeks, and we almost always find revenue leakage within your first month.

That's the short version. Happy to go deeper if you want — hubifi.com has the full picture.