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Streamline your finance team’s tasks with this 5-step guide to financial workflow automation. Learn practical tips to save time and reduce manual errors.
Let's be honest: your finance team is likely spending too much time on tasks that a machine could handle. Think about the hours spent on manual data entry, chasing invoices, or reconciling accounts at the end of the month. These repetitive chores aren't just tedious; they're a breeding ground for human error and a major drain on your most valuable resources. This is where financial workflow automation comes in. It’s not about replacing your talented team, but about empowering them. By handing off the routine work to smart software, you free them up to focus on strategic analysis and planning—the work that actually drives business growth.
Let's talk about financial workflow automation. At its core, it’s about using technology to handle the repetitive, manual tasks that can bog down your finance team. Think about processing invoices, chasing payments, or managing expense reports. Instead of a person clicking through spreadsheets and software, automation creates a smooth, hands-off process. This frees up your team to focus on what really matters: analyzing data, strategic planning, and helping the business grow. It’s not about replacing people; it’s about empowering them to do their best work.
The biggest win here is giving your team back their time. When you streamline processes, you cut down on manual data entry, which means fewer human errors and stronger compliance. This accuracy gives you a much clearer, real-time view of your company’s financial health, so you can make smarter decisions, faster. Plus, by automating the tedious stuff, your finance experts can shift their focus from day-to-day tasks to long-term strategy and analysis—the work that truly drives growth.
So, what exactly can you automate? You might be surprised by how many common financial tasks are perfect candidates. This includes things like:
Adopting financial workflow automation isn't just about getting new software; it's about fundamentally changing how your finance team operates for the better. By automating routine tasks, you free up your team to focus on strategic initiatives that drive growth. Instead of getting bogged down in manual data entry and reconciliation, they can analyze trends, forecast performance, and provide the insights your business needs to thrive. This shift from tedious tasks to high-impact work is where the real value of automation shines. It helps you build a more efficient, accurate, and forward-thinking finance department.
Think about the hours your team spends on repetitive tasks like processing invoices, managing expense reports, or reconciling accounts. Financial workflow automation takes these manual, time-consuming jobs and transforms them into smooth, automatic processes. This means the software handles the heavy lifting, requiring minimal human intervention. As a result, your finance team can close the books faster, process payments on time, and operate with greater speed and precision. This newfound efficiency allows your most valuable asset—your people—to focus on analysis and strategy instead of getting stuck in the weeds of daily paperwork.
Let's be honest: manual data entry is prone to mistakes. A simple typo can lead to incorrect financial statements, delayed payments, and a lot of time spent tracking down the error. Automation significantly reduces these risks by removing the manual element from data handling. In fact, some systems can cut down on errors by as much as 95%. This is especially critical when it comes to compliance. Automated workflows ensure that processes follow set rules, like those for revenue recognition under ASC 606, which helps you stay compliant and prepared for audits without the constant worry of human error.
Time is money, and every minute your team spends on a task that could be automated is a direct hit to your bottom line. By automating financial workflows, you reclaim those hours. This doesn't necessarily mean reducing headcount; it means optimizing your resources. Your skilled finance professionals can shift their focus from clerical work to strategic planning, financial analysis, and business partnering. This reallocation of talent not only saves on operational costs but also adds more value to your business. You can explore different pricing models for automation tools to see how the investment can lead to significant long-term savings.
In business, timing is everything. Waiting for end-of-month reports to make critical decisions can put you at a disadvantage. Financial automation tools provide access to up-to-date financial information, giving you a real-time view of your company's performance. With accurate, current data at your fingertips, you can spot opportunities, address issues quickly, and make informed strategic choices with confidence. Many modern platforms use AI and machine learning to offer predictive insights, helping you not just understand where you are but also where you're headed. Seeing these capabilities firsthand can make all the difference, which is why many businesses schedule a demo to explore the possibilities.
The financial automation market is full of great options, but the best tool for you really depends on your business's size, complexity, and specific goals. Are you a freelancer who just needs to simplify invoicing? Or are you a high-volume business struggling with complex revenue recognition? Each scenario calls for a different solution. Let's walk through some of the top players in the space to help you find the right fit for your team.
If your business handles a high volume of transactions and needs to stay compliant with standards like ASC 606, a specialized tool is your best bet. HubiFi is designed specifically for this challenge. It automates the entire revenue recognition process, pulling data from different systems to give you a single source of truth. This is perfect for companies that need to close their books quickly and accurately without getting bogged down in spreadsheets. With seamless integrations and real-time analytics, it helps you pass audits with confidence and make smarter strategic decisions.
QuickBooks is a household name for a reason. It’s a fantastic all-in-one accounting tool for many small businesses. It excels at automating core financial tasks like invoicing, expense tracking, payroll, and getting you ready for tax season. According to Savant Labs, its mobile app also makes it easy to manage your finances from anywhere. Think of QuickBooks as a reliable workhorse for general financial management. If you need a solid foundation for your day-to-day accounting, it’s a strong and widely-used option that gets the job done.
Xero is another favorite among small businesses, largely because of its clean, user-friendly interface. It makes tasks like invoicing and expense management feel less like a chore. One of its biggest strengths is its ability to connect with your bank and integrate with over 1,000 other business apps. This makes it incredibly easy to build a connected workflow where your financial data flows smoothly between the tools you already use. If you value simplicity and a strong app ecosystem, Xero is definitely worth a look.
When your business operations become more complex, you need a tool that can keep up. NetSuite is an enterprise-level solution built for larger organizations. It offers a flexible design that provides real-time access to financial data across your entire company, which is critical for budgeting and strategic planning. It’s particularly well-suited for businesses with global operations or multiple subsidiaries. For large companies that need a comprehensive financial management system, NetSuite provides the power and scale required to manage intricate financial processes.
The month-end close can be a major headache for finance teams. BlackLine is a specialized tool designed to make this process smoother and more accurate. It focuses on automating account reconciliations and matching transactions, which helps reduce the manual effort and risk associated with closing the books. It also integrates well with major accounting systems, adding a layer of control and visibility to your existing setup. If your team spends too much time on the financial close, BlackLine can help you streamline those critical final steps.
For freelancers, consultants, and small service-based businesses, a full-blown accounting suite can be overkill. FreshBooks is designed for simplicity and ease of use. It’s particularly effective at automating straightforward processes like creating and sending invoices, tracking your time on projects, and sending out payment reminders. The platform is incredibly intuitive, making it a great starting point for business owners who are new to financial software. If you need a simple, no-fuss way to manage your client billing and expenses, FreshBooks is an excellent choice.
With so many options on the market, picking the right financial automation tool can feel overwhelming. To make a confident choice, it helps to break down the comparison into a few key areas. By looking at features, pricing, integrations, and what real users have to say, you can get a clear picture of which platform truly fits your business needs. Let's walk through what to look for in each category.
When you start comparing tools, features are the first thing you’ll notice. While most platforms handle basic automation, their core strengths can differ significantly. Some might excel at automating repetitive tasks like data entry, while others offer powerful analytics for deep financial insights. A critical feature to look for is workflow automation, as this is what will drive major efficiency gains in your day-to-day operations. Also, pay close attention to the user interface—a tool is only effective if your team finds it easy and intuitive to use.
Next up is the price tag. Financial automation tools come with a variety of pricing models, and it’s important to understand them to avoid unexpected costs. You’ll commonly see tiered plans based on your company’s size or transaction volume, flat monthly fees, or usage-based pricing that changes with how much you use the service. Before you commit, make sure you understand exactly what’s included in each plan. Taking the time to understand the different pricing models helps you find a solution that fits your budget now and can scale with you as you grow.
A financial tool doesn't operate in a vacuum. Its real power comes from how well it connects with the other software you already use. Strong integration capabilities are non-negotiable. Look for platforms that offer pre-built connections to your accounting software, CRM, and ERP systems. This ensures a smooth flow of data across your entire business, eliminating manual transfers and reducing the risk of errors. A tool that works seamlessly with your existing tech stack will save you countless headaches and make the implementation process much smoother. For example, HubiFi offers a range of integrations to connect with popular platforms.
Marketing materials will always show a tool in its best light. For an unbiased perspective, turn to user reviews. Current and former customers offer honest insights into a platform's true performance, reliability, and day-to-day usability. Pay special attention to comments about customer support—when you run into an issue, you’ll want a responsive and helpful team on your side. Performance ratings on third-party sites can also give you a great at-a-glance summary of user satisfaction. These reviews often reveal the small details that make a big difference in the user experience.
Picking the right financial automation software can feel like a huge decision, because it is. The right tool will become a core part of your operations, streamlining workflows and providing critical insights. The wrong one can create more problems than it solves, leading to data silos and frustrated teams. To make the best choice for your business, you need to look beyond flashy features and focus on the fundamentals: how the software fits into your existing ecosystem, whether it can grow with you, and if your team will actually use it.
Think of this as a checklist for your search. By carefully considering each of these areas, you can confidently select a platform that not only meets your immediate needs but also supports your long-term goals. It’s about finding a partner in your growth, not just a piece of software. Let’s walk through the key factors to evaluate.
Your financial automation tool shouldn't operate on an island. For it to be truly effective, it must connect smoothly with the systems you already use every day. Choose automation software that works well with your existing accounting software, ERP, and CRM. This ensures a seamless transition and prevents disruptions in your workflow. Without proper integration, you risk creating manual workarounds and data entry errors—the very things you’re trying to eliminate. Look for a platform that offers robust, pre-built integrations to create a unified financial ecosystem.
The solution you choose today should still be the right solution a few years from now. As your business expands, your transaction volume will increase, and your financial processes will become more complex. Select a solution that can handle more transactions as your company grows, allowing you to scale without needing to hire more staff just to keep up. Ask potential vendors how their platform supports growth. Can it manage multi-entity reporting? Does it handle different revenue streams? A scalable tool ensures you won’t have to go through this entire selection process again when you hit your next growth spurt.
Even the most powerful software is useless if your team finds it confusing or difficult to use. A complicated interface can lead to slow adoption rates, mistakes, and a heavy reliance on IT for support. Opt for a tool that is intuitive and easy for your team to use. The platform should feel straightforward, with a clean dashboard and logical workflows that make sense to financial professionals. The best way to gauge this is to see it for yourself. Always ask to schedule a demo to see the platform in action and get a feel for the user experience before you commit.
When you’re dealing with sensitive financial data, security is non-negotiable. Your chosen software must have strong measures in place to protect your information and help you meet regulatory requirements. Ensure that the software includes robust data access controls, encryption, and regular security audits. For many businesses, especially those with subscription or contract-based revenue, features that support ASC 606 compliance are essential. A good platform will not only secure your data but also provide clear audit trails to make passing audits and staying compliant much simpler.
A smooth implementation and ongoing success often depend on the quality of customer support you receive. Before signing a contract, assess the availability of customer support and training resources. What does the onboarding process look like? Will you have a dedicated contact to help you get set up? Look for a company that offers comprehensive documentation, training materials, and responsive support channels. A strong support system shows that the vendor is invested in your success and will be there to help your team understand the new processes and tools.
When you think about financial automation, you don’t have to imagine a complete overhaul of your entire department overnight. The best approach is to start with the processes that are the most repetitive, time-consuming, and prone to human error. By targeting these areas first, you can see a significant impact on your team’s efficiency and your company’s bottom line.
So, where should you begin? Certain financial workflows are practically made for automation. These are the tasks that follow predictable, rule-based steps and require a high volume of manual data entry. Automating them not only frees up your team for more strategic work but also strengthens your financial controls and provides clearer insights into your business performance. We’ll look at four key areas where automation delivers the biggest wins: accounts payable and receivable, revenue recognition, financial reporting, and expense management. Focusing your efforts here can create a powerful ripple effect across your entire organization.
Think about all the time your team spends manually entering invoice data, chasing down payments, and matching purchase orders. These tasks are essential, but they’re also a major drain on resources. Finance workflow automation transforms these manual chores into a smooth, hands-off process. Instead of keying in data, an automated system can capture invoice information, route it for approval, and schedule payments automatically. On the accounts receivable side, it can send out automated payment reminders and simplify the collections process. This not only speeds up your cash cycle but also reduces the risk of late fees and improves your relationships with vendors and customers.
For businesses with complex contracts or subscription models, revenue recognition is a major headache. Manually tracking revenue according to standards like ASC 606 is not just difficult—it’s a huge compliance risk. Automated Revenue Recognition systems are designed to handle these complexities for you. They create a detailed, auditable record of every transaction, ensuring that revenue is recognized correctly and consistently. This is critical for passing audits and meeting strict financial regulations. By automating this process, you can close your books faster and with greater confidence, knowing your financial statements are accurate and compliant.
How much time does your finance team spend pulling data from different sources to build reports? Automation changes the game by connecting your financial systems and generating reports in real time. This means you’re no longer looking at outdated information. Instead of spending days closing the books and preparing statements, your team can access up-to-the-minute dashboards and analytics. This frees them up to focus on what really matters: analyzing trends, forecasting future performance, and providing the strategic insights that guide better business decisions. You can find more on this topic in the HubiFi Blog.
The traditional expense reporting process—collecting paper receipts, filling out spreadsheets, and waiting for approvals—is slow and frustrating for everyone involved. Automating expense management streamlines the entire workflow. Employees can snap photos of receipts with their phones, and the system can automatically categorize the expense and submit it for approval. Managers receive instant notifications and can approve expenses with a single click, triggering a faster reimbursement. This not only improves employee satisfaction but also gives you a clearer, real-time view of company spending and helps enforce your expense policies more effectively.
Ready to bring automation into your financial operations? Breaking the process down into clear, manageable stages makes it much less intimidating. By following a structured approach, you can ensure a smooth transition that sets your team up for success from day one. This five-step plan will guide you from initial assessment to full deployment and monitoring, helping you build a more efficient and accurate financial future for your business.
Before you can automate anything, you need a crystal-clear picture of your current processes. Start by mapping out every single step of your existing financial tasks, from invoicing to financial closing. As one expert suggests, you should "write down every step of your existing finance tasks to see where you can improve." This exercise helps you identify bottlenecks, repetitive tasks, and areas prone to error—all prime candidates for automation. Once you have your map, you can define specific goals. Are you trying to speed up your month-end close, reduce invoice processing time, or improve compliance? Clear objectives will guide your entire implementation strategy.
With your plan in hand, it’s time to choose your software. The right tool should feel like a natural extension of your team, not another hurdle to overcome. Look for automation software that offers seamless integrations with the accounting and financial systems you already use, like your ERP and CRM. The goal is to invest in technology that can handle repetitive tasks, process data accurately, and give you a real-time view of your company’s financial health. This is where a specialized solution can make all the difference, especially for complex areas like revenue recognition. Make sure the platform you choose can grow with you.
Implementing new software is as much about people as it is about technology. Your team is central to the success of this project, so dedicate time to proper training. Walk them through the new workflows and make sure everyone understands their specific roles and responsibilities within the automated system. Create clear documentation and offer hands-on sessions where they can ask questions and get comfortable with the tool. When your staff feels confident and supported, they’re more likely to embrace the change and help you get the most out of your investment. Open communication is key here—listen to their feedback and address any concerns along the way.
Instead of overhauling your entire finance department at once, it’s wise to start small. Choose one critical process, like Accounts Payable or revenue recognition, for a pilot program. This allows you to test the new software and workflow in a controlled environment, work out any kinks, and learn valuable lessons before a full-scale rollout. A successful pilot serves as a proof of concept, building confidence and momentum for the rest of the project. It also gives you a chance to gather feedback from the team involved, so you can make adjustments that will benefit the entire department later on.
After a successful pilot, you’re ready for the full launch. But the work doesn’t stop once the system is live. To make sure your new automated workflows are delivering on their promise, you need to track their performance. Establish key performance indicators (KPIs) to measure success—things like task completion time, error rates, and cost savings. Continuously monitor your business processes to spot any issues and identify opportunities for further improvement. If you want to see how a platform can provide the visibility you need, you can always schedule a demo to explore its analytics and reporting features. Regular check-ins ensure your automation strategy remains effective as your business evolves.
Switching to an automated financial workflow is an exciting step, but let’s be real—it’s a big project. Like any major business upgrade, it can come with a few bumps in the road. Knowing what to expect ahead of time is the best way to make the transition smooth and successful. Think of it as having a map before you start a road trip; you can anticipate the tricky turns and plan your route accordingly.
Most of the hurdles you might face fall into four main categories: technology, people, budget, and security. You’ll need to think about how to move your existing financial data without a hitch and make sure your new tools work well with the software you already use. You’ll also need to get your team on board, manage the costs, and ensure every new process is secure and compliant. It might sound like a lot, but these are all solvable challenges. Let's walk through each one so you can feel fully prepared.
One of the first technical puzzles to solve is getting your data from point A to point B. Moving years of financial records from legacy systems to a new platform requires careful planning to prevent data loss or errors. Beyond migration, you need to ensure your new automation tool plays well with your existing software stack. Your accounting software, CRM, and ERP system all need to communicate seamlessly. A clunky setup can create more manual work, defeating the purpose of automation. This is why checking a tool’s integration capabilities before you commit is a critical step in the selection process.
New technology often brings about a very human reaction: resistance. Your team might worry that automation will make their roles obsolete or that learning a new system will be overwhelming. The key to getting everyone on board is clear communication and solid support. Explain how automation will free them from repetitive tasks to focus on more strategic work. Provide thorough training and create a space for them to ask questions and share feedback. When you prepare your team for the transition and frame it as a positive change, you turn potential resistance into enthusiastic adoption.
Implementing financial automation is an investment, and it’s important to understand the full scope of the costs. The price tag isn't just the monthly or annual subscription fee. You also need to account for potential one-time implementation costs, data migration services, and the time your team will spend in training. When planning your budget, think about the long-term return on investment—like time saved on manual tasks and reduced errors—not just the initial outlay. Look for transparent pricing information and choose a solution that can scale with your business as it grows.
Financial data is incredibly sensitive, so security has to be a top priority. When you automate workflows, you’re creating new pathways for data to travel, and each one needs to be secure. Before you go live, you must ensure robust security measures and access controls are in place to protect against breaches. Furthermore, your automated processes must adhere to financial regulations like ASC 606. The right tool will help you meet financial rules and maintain a clear audit trail, turning compliance from a potential headache into a built-in feature of your new system.
Switching to a new financial automation system can feel like a huge undertaking, but it doesn’t have to be a headache. While challenges like integrating new software or getting your team on board are common, they are completely manageable with a bit of planning. Think of these hurdles not as roadblocks, but as checkpoints on your path to a more efficient workflow. By anticipating these issues and having a clear strategy, you can ensure a smooth transition and start seeing the benefits of automation much sooner. Here’s how you can tackle the most common implementation challenges head-on.
One of the biggest sticking points during implementation is making sure your new tool works with the systems you already use every day. A clunky integration can create more manual work, defeating the purpose of automation. To avoid this, choose automation software that offers seamless integrations with your existing accounting software, ERP, and CRM. Before you commit, ask for a full list of compatible platforms and confirm that the software can pull and push data between systems without causing disruptions. A smooth connection between your tools is the foundation of a successful automation strategy.
New technology is only as good as the people who use it. Your team might be hesitant to change their established routines, so it’s important to get them involved and excited about the new system. Start by clearly explaining why you’re making the change and how it will make their jobs easier. Provide comprehensive training sessions and easy-to-access resources they can refer to later. It’s also helpful to identify a few team members who can act as internal champions for the new software. When you invest in your team’s learning, you reduce resistance and help everyone adapt more quickly.
When you’re dealing with financial data, security is non-negotiable. Before you begin automating any financial tasks, you need to be confident that your sensitive information is protected. Make sure any software you consider has robust security measures, including data encryption and secure access controls. It’s crucial to verify that the platform complies with industry standards to protect your business and your customers. Don’t hesitate to ask detailed questions about security protocols; a trustworthy provider will be transparent about how they safeguard your data. You can always schedule a demo to discuss specific security features and ensure they meet your requirements.
Implementing new software can be a significant investment, but it shouldn’t break the bank. The key is to find a solution that provides value without locking you into a rigid, expensive contract. Look for platforms that offer flexible pricing models that can scale with your business. A usage-based or tiered plan allows you to start with what you need and expand as your company grows, preventing you from overpaying for features you don’t use. Be sure to factor in the total cost of ownership, including any implementation fees or charges for ongoing support, to get a clear picture of your investment.
Jumping into financial automation without a plan is like trying to build furniture without instructions. You might end up with something, but it probably won’t be what you envisioned. To get the results you want—like faster closes, fewer errors, and better insights—it’s important to follow a few key practices. These aren't just suggestions; they're the foundational steps that separate a frustrating implementation from a successful one. A strategic approach ensures you're not just digitizing old, inefficient habits but truly transforming how your finance team operates. It's about creating a system that is not only automated but also intelligent, scalable, and aligned with your business goals.
By being thoughtful about which processes you automate first, documenting your workflows, prioritizing data quality, and committing to ongoing improvement, you set your team up for a smooth transition. This methodical approach helps you get the most value from your new tools and ensures your automated systems can grow with your business. It minimizes disruption, builds team confidence, and delivers a clear return on investment much faster. The following practices will guide you in building a robust financial automation framework that serves your company for years to come.
It’s tempting to automate everything at once, but a strategic approach works best. Begin by identifying financial tasks that are repetitive, time-consuming, and involve multiple approvals. Think about processes like invoice management or expense reporting—the ones that create the biggest bottlenecks for your team. Focusing on these high-impact areas first delivers the most significant benefits, freeing up your team from tedious work and speeding up critical financial cycles. To find these opportunities, map out your current workflows and pinpoint where the delays and manual effort are most concentrated. This gives you a clear starting point.
Before you can improve a process, you need to understand it completely. Take the time to write down every step of the financial tasks you plan to automate. This exercise forces you to look closely at your existing workflows and often reveals hidden inefficiencies you can eliminate. Think of this documentation as the blueprint for your automation project. It ensures you don't carry over bad habits into your new system. A clear map of your process makes it easier to configure your software correctly and helps your team understand how the new workflow will function, building a more streamlined financial operation.
Your automation tools are only as good as the data you feed them. Inaccurate information leads to flawed outputs, defeating the purpose of automating in the first place. Before you launch any new system, establish clear standards for data entry and management, including security checks and access controls. A key part of this is ensuring your systems can communicate effectively. Using a platform that offers seamless integrations with your existing accounting software, ERP, and CRM is essential. This creates a single source of truth, reducing manual errors and ensuring your processes run on reliable information.
Financial automation is not a one-and-done project. Your business will change, and your processes should adapt with it. Once your automated workflows are running, plan to regularly review their performance. Are they saving as much time as you expected? Are there any new bottlenecks? Gather feedback from your team and use it to make adjustments. By treating automation as an ongoing strategy, you ensure it continues to meet your business needs. Regularly refining your processes will help you build a more resilient finance function. If you're curious about how an adaptable system works, you can always schedule a demo to see it in action.
What's the best financial process to automate first if we're just starting out? A great place to start is with the tasks that are the most repetitive and time-consuming for your team. For many businesses, this means tackling accounts payable or expense management. These processes are full of manual data entry and follow predictable rules, making them perfect candidates for automation. By starting here, you can score a quick win, free up your team’s time almost immediately, and build momentum for automating other areas later on.
Will financial automation replace my finance team? Not at all. The goal of automation is to handle the tedious, manual work that bogs your team down, not to replace them. Think of it as giving your skilled professionals a major upgrade. When they no longer have to spend hours on data entry or chasing invoices, they can focus their expertise on strategic analysis, financial planning, and providing the insights that help the business make smarter decisions. It empowers your team to do more valuable work.
Do I need different tools for different tasks, or can one software handle everything? This really depends on the complexity of your business. An all-in-one tool like QuickBooks or Xero can be a fantastic solution for managing core accounting tasks in a small business. However, as your company grows, you might find you need a specialized tool for more complex areas. For example, if you handle a high volume of contracts, a dedicated platform for revenue recognition is essential for staying compliant. The key is to find tools that integrate well with each other to create a smooth, connected system.
Is financial automation only for large enterprises? Absolutely not. Automation offers valuable benefits for businesses of all sizes. A freelancer can use a simple tool like FreshBooks to automate invoicing and save hours each week. A growing small business can use automation to scale its operations efficiently without having to hire more people just to handle the paperwork. The tools and strategies are different, but the core benefit—gaining time and accuracy—is universal.
Why is automating revenue recognition so important? Manually tracking revenue, especially with complex contracts or subscriptions, is incredibly prone to error and a huge compliance risk. Getting it wrong can lead to failed audits, restated financials, and a skewed understanding of your company's performance. Automating revenue recognition ensures you are consistently following the rules, like ASC 606, and provides an accurate, real-time picture of your financial health. This gives you the confidence to make critical business decisions based on trustworthy data.
Former Root, EVP of Finance/Data at multiple FinTech startups
Jason Kyle Berwanger: An accomplished two-time entrepreneur, polyglot in finance, data & tech with 15 years of expertise. Builder, practitioner, leader—pioneering multiple ERP implementations and data solutions. Catalyst behind a 6% gross margin improvement with a sub-90-day IPO at Root insurance, powered by his vision & platform. Having held virtually every role from accountant to finance systems to finance exec, he brings a rare and noteworthy perspective in rethinking the finance tooling landscape.
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