Client Overview
Our client, a fast-growing B2C company, was facing a significant challenge in recording revenue recognition and reporting revenue accurately, timely, and most importantly usefully. With millions of transactions occurring monthly across a variety of product combinations, the manual processing of revenue calculations was prone to errors,  time-consuming, and unhelpful for running the business. 

Although the CTO had a capable engineering team, they were frequently diverted from revenue-generating projects to address this issue. As the company expanded, a scalable solution became essential for timely, accurate insights into revenue and product margins, turning it into a critical factor for competitive survival.

The Problem
Before discovering HubiFi, the company's CTO planned to use his limited engineering team to build an in-house revenue recognition and reporting system that integrated with their custom mySQL database. The team was initially skeptical of HubiFi's ability to handle their high transaction volume and custom data quickly. The CTO conducted a sprint to assess the time and effort needed for an internal solution and found it costly and time-consuming (a multi-month effort). After comparing the time to implement and value HubiFi offered by offloading the long term maintenance, he decided that partnering with them was the most prudent decision.

"Initially, we considered building our own solution, but it became clear that HubiFi could implement faster and more cost-effectively. 

Within a week, they integrated with our custom data sources and had us live with ASC 606-compliant revenue recognition. The speed of deployment and the insights we gained into our product margins were game-changing."

-Nick T. - CTO, Sav.com

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The Solution
HubiFi's team committed to a one-week implementation timeline. The HubiFi Assurance, that if HubiFi did not deliver a fully reconciled to source and tested for accounting accuracy in less than a month and that they could walk away from the contract provided the peace of mind to move forward. 

Leveraging HubiFi’s expertise in B2C financial automation, they swiftly integrated their solution into the company's existing infrastructure and turned their previously unaccountable custom database into accountable data using HubiFi’s proprietary Change Data Capture. The result was an automated system that could manage millions of transactions according to ASC 606 daily and provide real-time revenue calculations across all product combinations.

The Outcome
Within one week, the company experienced a complete transformation in their revenue reporting process. What was previously a labor-intensive task is now entirely automated, enabling the finance team to focus on strategic decision-making rather than operational work and the engineering team to focus on top line generating projects. 

HubiFi's solution now delivers daily revenue insights, improving the company’s financial transparency and allowing for faster, more accurate decision making. The swift implementation and robust performance exceeded the Sav’s expectations, driving significant operational efficiency and giving them a strategic advantage over their competitors. 

“At first, we were skeptical that HubiFi could handle our millions of transactions per month and have us implemented in a week. Then we attempted an internal build and quickly realized we couldn’t do it that fast or more cost-effectively.

So within a week, we went from manual journal entries, reporting, and non-GAAP compliance to automated, ASC 606-compliant revenue recognition, gaining insight into our product margins across business segments on a daily basis. Incredible transformation!”              

-Anthos C. - CEO, Sav.com

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