
Master accounting for Stripe transactions with this practical guide. Learn to streamline your financial processes and ensure accurate, efficient bookkeeping.
Stripe is a fantastic tool for getting paid, but it introduces a unique set of challenges for your back office. If you’ve ever stared at a Stripe payout in your bank account and wondered why it doesn’t match your sales for that period, you’re not alone. The discrepancy comes from a mix of processing fees, refunds, and chargebacks that happen behind the scenes. This is where the real work begins. Proper accounting for Stripe transactions isn't just about recording deposits; it's about creating a clear, accurate financial story for every single sale. This guide will walk you through the essential steps to tame your Stripe data, ensuring your books are always clean, compliant, and audit-ready.
Before we get into the accounting details, it’s helpful to understand what’s happening behind the scenes every time a customer clicks “buy.” Stripe is more than just a checkout button; it’s a complete payment processing engine that handles the entire transaction from start to finish. Think of it as the digital bridge connecting your customer’s wallet to your bank account. Getting a handle on this flow is the first step toward organizing your books and ensuring your financial data is accurate—which is essential for everything from tax season to making strategic growth decisions.
When a customer makes a purchase on your site, Stripe instantly gets to work. First, it securely captures the customer's payment details and sends an authorization request to their bank to confirm they have sufficient funds. Once approved, Stripe processes the payment. It then holds the funds in your Stripe account before transferring them to your business bank account, minus any applicable fees. This entire payment processing cycle is designed to be fast and secure, protecting both you and your customer from fraud while ensuring the money moves smoothly from point A to point B.
One of Stripe’s biggest advantages is its flexibility. It allows you to accept a wide range of payment methods, which can help you reach more customers globally. Beyond standard credit and debit cards, Stripe supports popular digital wallets like Apple Pay and Google Pay, making checkout a breeze for mobile shoppers. It also accommodates various local payment methods depending on the customer's region. Offering these choices not only improves the customer experience but also simplifies your accounting and bookkeeping by consolidating all these different payment streams into one platform.
After a customer’s payment is successfully authorized, the funds don’t appear in your bank account instantly. This is where settlement times come in. The money first enters your Stripe balance, and from there, it’s batched and transferred to your linked bank account. This process typically takes between two to seven business days, though the exact timing can depend on your industry, your country, and your bank’s specific procedures. Understanding this delay is critical for managing your cash flow effectively, as you need to account for the gap between making a sale and having the cash on hand.
Stripe makes its money by charging a small fee on every transaction it processes for you. For most businesses in the United States, the standard fee is 2.9% of the total transaction amount plus a flat 30¢ for every successful card charge. It’s important to remember that this fee is deducted before the funds are deposited into your account. Different fees can apply for international transactions, currency conversions, or more complex payment methods. Tracking these small deductions on every single sale is one of the biggest challenges in Stripe accounting and where manual reconciliation can quickly become a headache.
Stripe is a powerful tool for accepting payments online, but let's be honest—the accounting side can get messy without the right systems. When you're processing a high volume of transactions, small complexities can quickly snowball into major headaches. From confusing fee structures to the time-consuming task of manual reconciliation, managing your Stripe data can feel like a full-time job. These aren't just minor annoyances; they can lead to inaccurate financial statements, compliance issues, and poor business decisions based on faulty data.
The good news is that every one of these challenges is solvable. The key is to move away from manual processes and establish an automated workflow that handles the heavy lifting for you. By setting up seamless integrations between Stripe, your accounting software, and your ERP, you can ensure data flows accurately and efficiently. This frees up your time to focus on what really matters: analyzing your financial health and growing your business. Let’s walk through the most common hurdles businesses face with Stripe accounting and how you can start to address them.
One of the first things you'll notice with Stripe is that the amount deposited into your bank account doesn't match the total your customer paid. That's because Stripe deducts its processing fee from each transaction before sending you the payout. This creates a three-part entry for every sale: the gross revenue, the Stripe fee (an expense), and the net deposit. If you only record the final deposit amount, you're underreporting your revenue and failing to track a key business expense. Properly accounting for Stripe fees is fundamental to getting an accurate picture of your profitability.
If you're manually exporting Stripe reports and comparing them line-by-line with your bank statements, you know how tedious and error-prone it can be. A single misplaced decimal or overlooked transaction can throw off your entire month's books, leading to hours of frustrating detective work. While a regular bank reconciliation is non-negotiable for financial accuracy, relying on manual methods makes it a dreaded chore that's easy to put off. This not only risks inaccuracies but also consumes valuable time that could be spent on strategic financial analysis instead of data entry.
Manual data entry doesn't just invite simple mistakes; it makes it harder to spot bigger problems. When you're bogged down in the details, you might miss duplicate transactions, miscategorized sales, or even fraudulent charges. An automated system flags discrepancies immediately, helping you prevent errors before they become ingrained in your financial records. A clean, organized accounting process gives you the clarity to perform high-level reviews and maintain the integrity of your financial data, protecting your business from both internal mistakes and external threats.
Clear and accurate Stripe accounting is essential for effective cash flow management. The natural delay between a customer's purchase and Stripe's payout, combined with deducted fees, can make it difficult to get a real-time view of your available cash. If your records aren't precise, you can't confidently forecast your cash position or make informed decisions about inventory, hiring, or other investments. You need a system that gives you a clear summary of all your Stripe activity, so you can track your finances and know exactly where your money is at all times.
Chargebacks are an unfortunate reality of doing business, and they add another layer of complexity to your accounting. When a customer disputes a charge, you not only lose the revenue from the sale but also incur a separate chargeback fee from Stripe. To make matters worse, Stripe does not refund the original payment processing fee. This means a single dispute requires multiple accounting entries to accurately reflect the lost revenue and associated fees. Following the best accounting practices for these transactions is critical for keeping your books clean and accurate.
Getting your accounting system set up correctly from day one is the single best thing you can do to save yourself from future headaches. Think of it as building a strong foundation for your financial house. When your accounts are structured properly and your software is connected, you create a reliable system that makes daily transaction management, monthly reconciliation, and tax season feel much less overwhelming. A little bit of planning here goes a long way in maintaining accurate financial records and giving you a clear view of your business's performance.
Your chart of accounts is the backbone of your bookkeeping system. It’s essentially a list of all the financial accounts for your business, organized to give you a clear picture of where money is coming from and where it’s going. For Stripe, you’ll want to create a few specific accounts to keep things tidy. First, set up a dedicated expense account, like "Stripe Processing Fees." This ensures you’re tracking these costs separately, not just lumping them into general bank fees. It’s also a smart move to create a clearing account—think of it as a virtual bank account in your books—to keep track of the money Stripe holds before it’s transferred to you. This makes matching batch payouts to individual sales much simpler.
One of the most common mix-ups with Stripe accounting happens when businesses only record the final deposit that hits their bank account. Stripe deducts its processing fees before sending you the payout, so the net amount you receive is less than the gross amount the customer paid. To maintain accurate records, you must account for the full sale amount as revenue and then record the Stripe fee as a separate expense. This two-step process ensures you have a true understanding of your total sales and your cost of using the service. Without this separation, you’re under-reporting both your revenue and your expenses, which can skew your financial analysis and profitability metrics.
Manually entering every Stripe sale, fee, and refund into your accounting software is not only tedious but also leaves a lot of room for human error. The good news is you don’t have to. Stripe is designed to work with the tools you already use, offering direct connections to popular accounting platforms like QuickBooks and Xero. Taking the time to connect your Stripe account to your accounting software is a critical first step toward automation. This link allows transaction data to flow from one system to the other, creating a foundation for more seamless integrations and reducing the hours you spend on manual data entry.
Connecting your software is the first step, but true efficiency comes from automating the data sync. An automated system doesn't just move data—it correctly categorizes every sale, fee, tax, and refund without you having to lift a finger. This is where specialized tools become invaluable. Instead of manually reconciling batch deposits against hundreds of individual orders, an automated solution can do the heavy lifting for you. This ensures your books are always up-to-date and accurate, freeing you to focus on strategy instead of spreadsheets. If you're curious about what this looks like in practice, you can see how automation works to simplify even the most complex revenue streams.
Getting your Stripe accounting system set up is a huge first step, but the real work happens in the day-to-day management of your transactions. If you let things pile up, you’ll find yourself with a massive reconciliation project at the end of the month. The key is to build a simple, repeatable process for handling daily financial activity. This isn’t just about bookkeeping; it’s about maintaining a clear view of your cash flow and business health in real time.
Think of it as financial hygiene. By staying on top of your transactions every day, you can catch errors before they snowball, understand your fee structures, and make sure every dollar is accounted for correctly. This daily discipline ensures your financial records are always accurate and audit-ready. We’ll walk through the four most important areas to focus on: recording fees, handling different currencies, managing your Stripe holding account, and tracking sales tax. Mastering these daily tasks will save you countless hours and give you the confidence to make smarter business decisions.
For every payment you process, Stripe takes a small fee. A common mistake is to simply record the net deposit that lands in your bank account as your revenue. However, this approach understates your gross sales and hides a significant business expense. The amount Stripe deposits is what’s left after they’ve deducted their fees.
To keep your books accurate, you need to record the full purchase amount as revenue and then record the Stripe fee as a separate expense. For example, if you sell a product for $100 and the Stripe fee is $2.90, you should record $100 in sales revenue and $2.90 in transaction fee expenses. This gives you a true picture of your top-line revenue and your cost of sales, which is essential for accurate financial reporting.
One of Stripe’s best features is its ability to accept payments from customers all over the world in their local currency. While this is fantastic for expanding your market reach, it adds a layer of complexity to your accounting. You need to account for fluctuating exchange rates and any associated currency conversion fees.
When you make a sale in a foreign currency, you should record the revenue in your primary business currency using the exchange rate on the day of the transaction. Stripe can help with this, but it’s your responsibility to track it correctly. Any difference between the recorded amount and the final settled amount due to rate changes should be logged as a currency gain or loss. Careful payment processing practices ensure your global sales are reflected accurately in your financial statements.
Here’s something many business owners don’t realize: Stripe doesn’t send money directly from your customer to your bank. Instead, funds first go into a Stripe holding account. This account is where all your individual sales, refunds, and fees are logged. The lump-sum payment you receive in your bank account—the "payout"—is the net total from this holding account.
You can’t accurately reconcile your books by just matching the bank payout to a batch of sales. You need to treat the Stripe holding account like any other bank account in your books. Reconcile each individual transaction within Stripe first, then track the bulk transfer to your actual bank account. Automated integrations can pull this detailed data directly, saving you from manual data entry and potential errors.
Sales tax is one of the most complex areas of ecommerce accounting. The amount you need to collect and remit depends on your customer’s location, and the rules can vary dramatically from state to state and country to country. While Stripe can be configured to help you collect sales tax, the ultimate responsibility for compliance rests with your business.
It’s crucial to remember that sales tax you collect is not your revenue. It’s a liability that you owe to the government. You should record it in a separate liability account on your balance sheet. We always recommend speaking with a qualified tax advisor to ensure you’re meeting your obligations. Staying on top of this is non-negotiable for long-term business health and provides more insights into your financial operations.
A solid reconciliation process is the bedrock of accurate accounting. It’s the routine that confirms the money you earned through Stripe actually matches the money that lands in your bank account. Without it, you’re flying blind. You might have a general sense of your revenue, but you won’t have the precise, verified data needed to make sound financial decisions, pass an audit, or confidently report to investors. For businesses with a high volume of transactions, manually tracking every sale, fee, refund, and payout is not just tedious—it’s a recipe for errors that can quietly compound over time.
Establishing a clear reconciliation and review process turns a chaotic data stream into an orderly financial record. It’s not a once-a-year scramble for tax season; it’s an ongoing practice that provides a constant, clear view of your financial health. By creating a rhythm for reviewing your transactions, you can catch discrepancies early, understand your cash flow in real-time, and build a trustworthy financial history. This structured approach saves you from future headaches and gives you the confidence that your numbers are correct. For more helpful financial strategies, you can find additional insights on our blog.
Make it a habit to check your Stripe dashboard every day. This isn’t a deep dive; think of it as a quick, five-minute health check. Your goal is to scan for any immediate red flags: Did a large payment fail unexpectedly? Is there a sudden surge in refunds? Are transactions processing as you’d expect? A payment processor like Stripe manages the complex flow of money between your customer and your bank, and a daily check-in ensures everything is running smoothly. Catching an issue the day it happens is far simpler than trying to unravel it weeks later when the details are fuzzy. This simple routine gives you a real-time pulse on your daily sales and cash flow.
While daily reviews are for spotting immediate issues, your monthly reconciliation is for confirming long-term accuracy. At the end of each month, run through a consistent checklist to ensure your books are in perfect order. This process transforms a potentially overwhelming task into a manageable routine. Your checklist should include key actions like matching every Stripe payout to its corresponding bank deposit, verifying that all Stripe fees have been recorded correctly, and accounting for any chargebacks or disputes that occurred during the month. Following a checklist ensures you don’t miss a step and helps you close your books with confidence. For more guidance, explore these general accounting tips to strengthen your financial foundation.
This is the heart of reconciliation: making sure the numbers in Stripe align with the numbers in your bank account. Stripe often bundles multiple customer payments into a single payout, which can make it tricky to match everything one-to-one. While Stripe’s Bank Reconciliation report can help, the process can still be time-consuming, especially as your transaction volume grows. This step is absolutely critical, as it provides the ultimate proof that the revenue you’ve earned has been successfully deposited. It’s the final confirmation that your recorded sales have translated into actual cash in the bank, giving you a true and accurate picture of your financial position.
For every transaction your business makes, you need to keep a record. This practice of "substantiation" creates a clear audit trail—a chronological history of all your financial activities. Think of it as building a financial storybook for your business, where every entry is backed by a document like a receipt, invoice, or transaction record from Stripe. This isn’t just about preparing for a potential audit; it’s about maintaining transparency and control over your own finances. A clean audit trail makes it easy to trace any transaction from sale to settlement, which is invaluable for troubleshooting discrepancies or answering questions from stakeholders. Good bookkeeping and accounting practices are essential here.
Once you’ve reconciled Stripe with your bank, the final step is to ensure your accounting software tells the same story. Quality control checks involve comparing your Stripe data against the entries in your accounting platform, like QuickBooks or Xero, to catch any sync errors or discrepancies. This ensures data integrity across all your systems, from the point of sale to your final financial reports. For example, you can learn more about integrating Stripe with QuickBooks to streamline this process. If managing these checks across multiple platforms feels overwhelming, it may be time to explore an automated solution. You can schedule a demo with us to see how HubiFi can bring all your data together seamlessly.
Managing your Stripe accounting doesn't have to be a manual, time-consuming process. With the right setup, you can automate most of the heavy lifting, giving you more time to focus on growing your business. The key is to connect Stripe with tools that streamline data flow and provide clear financial insights. Let's walk through how to build a tech stack that works for you, from standard software to custom solutions.
Stripe is designed to work well with others. It can automatically send transaction data to popular accounting software like QuickBooks, Xero, and NetSuite. This direct connection is your first step toward automating your bookkeeping and cutting down on manual data entry. When you’re choosing a platform, think about your business's size and complexity. A small business might find QuickBooks Online sufficient for its needs, while a larger enterprise may require the robust features of a system like NetSuite. The goal is to create a seamless flow of information from the point of sale all the way to your financial statements, ensuring your records are consistently up-to-date and accurate.
While basic integrations are a good start, high-volume businesses often find they need a more powerful automated solution. Manually downloading CSV files and uploading them to your accounting software is not only tedious but also opens the door to human error. A single misplaced decimal or an overlooked fee can throw off your entire reconciliation process, leading to hours of frustrating detective work. An automated system acts as a reliable bridge between Stripe and your books, capturing every transaction, fee, refund, and chargeback in real time. This saves countless hours and gives you a financial picture you can actually trust to make strategic decisions for your company's future.
Your accounting software gives you standard reports, but what if you need to dig deeper into your data? For more granular insights, you might need custom reporting. This is where you can answer specific, strategic questions about your business performance. Stripe offers a powerful tool called Stripe Sigma, which lets you use SQL to query your transaction data directly. This is perfect for identifying your most profitable customer segments, analyzing sales trends by region, or understanding the lifetime value of your customers. Building custom reports allows you to move beyond basic financial statements and turn your sales data into actionable intelligence that drives growth.
For businesses that need a comprehensive and fully automated system, a specialized solution is the way to go. HubiFi connects directly with Stripe to pull in all your data—not just sales, but also the complex fees, refunds, and disputes that are often missed by basic integrations. We ensure every detail is accurately mapped to your chart of accounts in real time, making your monthly close faster and your audits smoother. Our platform is built to handle high transaction volumes and complex revenue recognition rules like ASC 606. If you're ready to stop wrestling with spreadsheets and get a clear, accurate view of your financials, let's talk. Schedule a demo to see how we can streamline your Stripe accounting.
Getting paid is exciting, but it comes with a serious responsibility: recognizing that revenue correctly. This isn't just about bookkeeping; it's about following specific accounting principles to ensure your financial statements are accurate and you’re ready for any audit. While Stripe provides the transaction data, making sense of it all for compliance purposes—especially as you scale—is a whole other challenge. From subscriptions to one-off sales, every dollar needs to be accounted for under guidelines like ASC 606. Getting this right from the start saves you massive headaches down the road and builds a solid financial foundation for growth. You can find more helpful articles on financial operations in our HubiFi blog.
If you have contracts with customers (which you do!), you need to know about ASC 606. It’s the accounting standard that dictates how and when you recognize revenue. The core idea is to recognize revenue when you deliver a product or service, not just when you get paid. While Stripe’s reporting can help, true ASC 606 compliance requires automating how you count your income, especially with complex sales. For example, if you sell a product bundled with a service, you have to allocate the transaction price to each part. This is where many businesses get tripped up. Understanding these rules is the first step toward building a compliant and audit-proof business.
Stripe is fantastic for handling recurring payments and automating invoices for your subscription-based services. However, the accounting side is more involved. You can't recognize a full year's subscription fee in the month you receive it. Instead, you have to recognize it incrementally, month by month, as you provide the service. The portion you haven't earned yet is recorded as deferred revenue—a liability on your balance sheet. Manually tracking this for every subscriber is tedious and prone to error. An automated system that integrates with your payment processor and accounting software is essential for managing subscription revenue accurately and maintaining healthy financials.
For every transaction your business makes, you must keep supporting documents. This practice, known as "substantiation," is non-negotiable. It means having a clear record, like an invoice or receipt, that proves a transaction occurred. This documentation is your evidence during tax audits and is critical for resolving customer disputes or chargebacks. Simply seeing a deposit from Stripe in your bank account isn't enough proof for the IRS or an auditor. You need the underlying data that details what was sold, to whom, and for how much. A system that automatically captures and organizes this for you can be a lifesaver. You can schedule a demo to see how HubiFi can streamline this process.
Once you have your documentation, you need to store it properly. The general rule is to keep records for at least three years after you file your tax return. However, for online businesses, it's often best to keep them indefinitely. Why? Digital records don't take up physical space, and having a long-term history is invaluable for analyzing trends, forecasting, and handling any legal or financial issues that might pop up years later. Instead of relying on scattered spreadsheets or local hard drives, use a secure, cloud-based system. This ensures your financial history is protected, organized, and accessible whenever you need it, providing a single source of truth for your business's performance. Check out our pricing information to find a plan that fits your needs.
Tax season doesn't have to be a frantic scramble. When you have solid accounting practices in place all year long, planning and reporting your taxes becomes a much smoother process. Think of it as the final step where all your careful record-keeping pays off. For businesses with high transaction volumes on Stripe, this preparation is not just a good idea—it's essential for maintaining compliance and financial health. By treating every transaction with care, you build a clear financial picture that makes filing less of a chore and more of a final check-in on your business's performance.
The key is to shift your mindset from reactive tax prep to proactive financial management. This means having systems in place to document transactions, identify deductions, manage sales tax, and generate accurate reports on an ongoing basis. When your data is clean, organized, and reconciled, you have everything you need at your fingertips. This not only saves you from headaches in April but also provides you with the clear, reliable data needed to make strategic decisions throughout the year. You can find more helpful financial strategies on the HubiFi blog. Let's walk through the core areas to focus on so you can approach tax time with confidence.
The foundation of a stress-free tax season is meticulous documentation. Every single transaction that runs through Stripe—sales, refunds, and disputes—is part of your business's financial story and needs to be recorded. A great first step is to always keep your business and personal expenses separate. This simple habit saves you from having to untangle mixed finances later and is a cornerstone of good bookkeeping. Your goal is to maintain a clean, accurate, and complete record of all financial activities. This detailed trail is exactly what you or your accountant will need to prepare your tax returns correctly and defend your filings in case of an audit.
One of the benefits of diligent record-keeping is identifying tax-deductible expenses that can lower your taxable income. The good news is that Stripe fees are generally considered a cost of doing business and are therefore tax-deductible. To claim these deductions, you need proof. Make sure you keep all your monthly Stripe statements organized and accessible, as these serve as the official record of the fees you've paid. When you integrate Stripe with your accounting software, you can easily categorize these fees as they occur, ensuring you don’t miss out on valuable deductions when it’s time to file.
Sales tax is one of the more complex areas for any online business. You're responsible for collecting the correct amount of sales tax from customers and remitting it to the proper state and local authorities. Because sales tax laws vary widely and depend on where your customers are located, this can get complicated quickly. While Stripe can help you collect these taxes at checkout, it's up to you to ensure the amounts are right and the payments are made on time. Having accurate transaction data is essential for calculating what you owe. Proper data integration ensures you have a reliable system for tracking these obligations across all your platforms.
Your year-end reports, like the Profit & Loss statement and Balance Sheet, are the direct result of your daily and monthly accounting efforts. To ensure these reports are accurate, you need to regularly compare your Stripe transactions with your bank statements. This reconciliation process helps you catch any discrepancies early and confirms that your books are a true reflection of your financial activity. If you do this consistently, preparing for year-end reporting is straightforward. If this process feels overwhelming, an automated solution can make a world of difference. You can schedule a demo to see how HubiFi can streamline your financial reporting and close your books with confidence.
Once your systems are set up, the goal is to create a smooth, repeatable process. A streamlined accounting workflow isn't just about closing the books faster—it's about creating a reliable financial rhythm for your business. When your daily, weekly, and monthly tasks are clearly defined and easy to execute, you free up mental space to focus on growth. This means less time spent on manual data entry and more time making strategic decisions backed by accurate, real-time numbers. Let's walk through a few practical ways to make your workflow more efficient.
The single best thing you can do for your workflow is to let technology handle the repetitive tasks. Instead of manually exporting CSVs and entering data, use tools that create a direct line between your payment processor and your accounting software. For example, solutions that automatically link Stripe and QuickBooks can sync your sales, fees, and refunds without you lifting a finger. This not only saves a significant amount of time but also dramatically reduces the risk of human error. Setting up these automations is a one-time effort that pays dividends every single day, keeping your financial records consistently accurate and up-to-date.
Automation is powerful, but it doesn’t replace the need for a human touch. Set aside a specific time each week or month to review your numbers. This is your dedicated moment to compare your Stripe transactions with your bank statements and what’s recorded in your accounting software. Creating this non-negotiable routine helps you spot any discrepancies early, before they have a chance to become bigger problems. Think of it as a quick financial health check. A consistent review cadence builds confidence in your data and ensures your books are always clean, correct, and ready for reporting.
The accounting system that works for you today might not be the right fit a year from now. As your business grows, your transaction volume and complexity will increase. It’s crucial to choose tools and processes that can scale with you. A robust system should simplify managing both accounts payable and accounts receivable, giving you a clear, consolidated view of your cash flow. By planning for growth from the start, you can avoid the painful process of migrating systems down the line and ensure your accounting workflow remains efficient as you expand.
Beyond big strategies, a few small habits can make a huge difference. First, always make sure you record Stripe fees correctly. It’s easy to overlook them, but miscategorizing fees can inflate your revenue and lead to inaccurate financial reports and tax headaches. Second, create templates for common journal entries or use rules in your accounting software to automatically categorize recurring transactions. This simple step can shave hours off your monthly reconciliation process. These small efficiencies add up, giving you more time back to focus on what truly matters in your business.
Why can't I just record the Stripe deposit in my bank account as revenue? This is a common shortcut, but it gives you an inaccurate picture of your business's health. The amount Stripe deposits is your gross revenue minus their processing fees. By only recording the net deposit, you are under-reporting your total sales and completely ignoring a key business expense. To get a true sense of your profitability, you need to record the full sale amount as revenue and the Stripe fee as a separate transaction expense.
What's the most common mistake businesses make with Stripe accounting? The biggest and most frequent mistake is relying on manual reconciliation for too long. Manually matching batch payouts from Stripe to hundreds of individual sales, fees, and refunds is incredibly time-consuming and prone to human error. A single mistake can throw off your books for the month, leading to hours of frustrating detective work. This manual process prevents you from having a real-time, accurate view of your finances.
Do I really need an automated solution if my business is still small? While you might be able to manage manually at the very beginning, setting up an automated system early is one of the best things you can do for your future self. As your business grows, transaction volume increases quickly, and manual processes become unsustainable. Starting with an automated workflow from the beginning establishes good habits, ensures your data is accurate from day one, and builds a scalable foundation that will support your growth instead of holding it back.
How does the "Stripe holding account" actually work in my accounting software? Think of the Stripe holding account as a temporary digital wallet. When a customer pays you, the money doesn't go straight to your bank. It first sits in this holding account within Stripe. To account for this properly, you should create a clearing account in your books that mirrors this holding account. You'll reconcile all individual sales and fees within this clearing account first. Then, when Stripe sends you a payout, you simply record it as a transfer from the clearing account to your business bank account.
How do I handle subscription revenue differently from one-time sales? With a one-time sale, you typically recognize the revenue as soon as you deliver the product. Subscription revenue is different. According to accounting rules like ASC 606, you must recognize the revenue evenly over the subscription period. If a customer pays $120 for an annual plan, you can't record all $120 as revenue in the first month. Instead, you recognize $10 each month. The unearned portion is tracked as "deferred revenue," which is a liability on your balance sheet.
Former Root, EVP of Finance/Data at multiple FinTech startups
Jason Kyle Berwanger: An accomplished two-time entrepreneur, polyglot in finance, data & tech with 15 years of expertise. Builder, practitioner, leader—pioneering multiple ERP implementations and data solutions. Catalyst behind a 6% gross margin improvement with a sub-90-day IPO at Root insurance, powered by his vision & platform. Having held virtually every role from accountant to finance systems to finance exec, he brings a rare and noteworthy perspective in rethinking the finance tooling landscape.