Granular revenue insights as a team of two 

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Sara Honeycutt, CPA is no stranger to complicated revenue accounting. After cutting her teeth as an auditor, she moved to high growth tech companies, often with multiple revenue streams, high volumes, and little infrastructure in place. To hear it from her, she’s tested nearly every platform out there claiming to solve order-to-cash accounting at scale. (Few actually deliver on their promises.) 

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When she joined copy.ai, she was immediately presented with a time-sensitive challenge. The Board needed audit-proof financials to go for a liquidity event. 

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After diving into the numbers, it was clear that she needed to restate five years worth of revenue data to get there. 

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The problem

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Like most tech start ups, copy.ai’s financial infrastructure was lean. The company was processing hundreds of thousands of contracts and invoices each month across Stripe and Salesforce. Prioritizing growth meant that PLG/Self-serve and SLG/Enterprise streams were often commingled. 

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Sara first turned to Stripe’s revenue recognition module to restate revenue quickly. It became clear, after over a week of waiting for the data to eventually sync, that the system couldn’t deliver the numbers she needed on her timeline.

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That’s when she reached out to Cody on HubiFi’s product team to help. 

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“ I can close out the PLG revenue in hours, not days. Nobody's downloading a bunch of random reports and trying to do a bunch of VLOOKUPs to figure out what amount that got paid or didn't get paid.”

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‍Core results: 

• 5 years | 5 years of revenue data restated in one 1 month. 
• 48 hours | 48 hours to daily, automated revenue-to-cash accounting, FX adjustments, and reporting.
• Audit-worthy financials | Accurate, verifiable deferred waterfall and revenue numbers that could be drilled into and reconciled to Stripe directly.
• Uncollectable invoices identified | Identified previously missed uncollected, failed invoices and bulk adjusted them. 

How Sara got daily reporting she could trust. 

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“When I came to HubiFi, you guys really were able to listen to my data issues and understand the root of the problem that I had versus just plugging it in and saying, ‘We can fix it all for you.’ Seven days later, I already had data over to me and booked it with minimal manual adjustments.” 

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But the real differentiator for Sara in choosing HubiFi? The ability to drill down into her revenue data and have confidence in her numbers, daily. 

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“ I finally don’t need to worry about restating revenue. I know that my finances are audit-ready and I can drill down into the details or the invoice level. I can do anything that I need to do on-demand.” 

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