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Get practical tips on usage-based pricing for software companies, from choosing value metrics to building a fair, scalable model that supports customer growth.
What is the single unit of value your product delivers? Is it the number of contacts managed, the amount of data processed, or the API calls made? Answering this question is the first step toward a more intelligent pricing strategy. Traditional per-seat models often fail to capture this true value, creating a disconnect between what customers pay and the results they achieve. A better approach directly links your revenue to the outcomes your customers care about most. This is the essence of usage-based pricing for software companies. It forces you to define your core value and build a model around it, creating a fairer and more scalable system for everyone.
Usage-based pricing is exactly what it sounds like: your customers pay for your product based on how much they actually use it. Instead of a flat monthly fee, their bill reflects their consumption. This model directly ties the price of your service to the value a customer gets from it. For software companies, this approach is gaining traction because it can feel fairer to customers and create a natural path for revenue to grow alongside customer success. It shifts the conversation from a fixed cost to a variable investment that scales up or down with a customer's needs, which can be a powerful way to attract and retain the right users.
At its core, usage-based pricing hinges on a single, measurable unit of value. This is the "what" your customers are paying for. It could be the number of API calls they make, the amount of data they store, or the number of users who log in. The key is to choose a metric that clearly represents the value your product delivers. When a customer uses more of that core feature, their value increases, and so does their bill. This direct link between consumption and cost is the fundamental component that makes this model work.
Unlike a standard subscription where a customer pays the same $50 every month regardless of usage, a usage-based model offers more flexibility. This can be a major advantage for customers who have fluctuating needs or are just starting out. Many companies also create hybrid models, blending a stable, recurring subscription fee with a usage-based component. This approach gives you the predictable revenue of a traditional subscription while still allowing you to capture more revenue from your highest-volume users, creating a scalable and stable SaaS pricing strategy.
The metrics you can use are as varied as the software itself. Cloud computing services often charge for computing power or gigabytes of storage. A marketing automation platform might charge per email sent or contact stored. For API-driven products, the metric is often the number of API calls. You can structure this in a few ways: per-unit pricing (a flat rate for each unit used), tiered pricing (a set price for a certain volume of usage), or volume-based pricing (the per-unit cost decreases as usage increases). The right metric is one that your customers easily understand and see as a fair measure of value.
Switching to a usage-based pricing model can feel like a big move, but the benefits often create a powerful ripple effect across your entire business. This approach isn’t just a different way to bill customers; it’s a fundamental shift that can strengthen your customer relationships and build a more sustainable growth engine. When you tie your revenue directly to your customers' success, you create a partnership where everyone wins. Your customers get a fair price for the value they receive, and you get a clear path to scaling alongside them. This model fosters transparency and trust, which are the cornerstones of long-term loyalty and retention.
The most straightforward advantage of usage-based pricing is that it directly connects the price a customer pays to the value they get. Instead of a flat fee that might feel too high for a small user or a bargain for a power user, customers pay for what they actually consume. This model allows people to start using your product for a very low cost, making it much easier for them to give it a try. It shows confidence in your product—you’re essentially telling customers that you know they’ll find it so valuable they’ll want to use it more. This fairness builds a strong foundation of trust from day one.
While it might sound like revenue would be less predictable, usage-based models often lead to faster and more stable growth. Public companies with this model have been shown to grow significantly faster than their subscription-based peers. The key is "net dollar retention"—as your customers succeed and grow their own businesses, their usage of your product naturally increases. This means your revenue grows without you having to acquire a single new customer. This organic expansion creates a powerful, scalable growth engine that compounds over time, but it also requires a robust system for automated revenue recognition to manage the complexity.
High upfront costs and long-term contracts can scare potential customers away. A usage-based model removes that initial friction. It allows customers to try your service without a major financial commitment. If they find it’s not the right fit, they’ve only paid for their limited use. This "pay-as-you-go" approach makes the buying decision much easier and can significantly shorten your sales cycle. You give prospects a low-risk way to experience your product’s value firsthand, which is often the most effective sales tool you have. It’s an open invitation to see what you’re all about without demanding a leap of faith.
No one likes paying for something they don’t use. Usage-based pricing gives customers a sense of control over their spending, which they appreciate. They know they aren’t wasting money on unused features or licenses, which makes them feel better about their investment in your product. This transparency and control make them less likely to churn, even when budgets are tight, because they can simply scale their usage down instead of canceling altogether. By giving customers this flexibility, you build a stronger, more resilient relationship. They stick around because the pricing feels fair and adapts to their needs.
Deciding to adopt a usage-based pricing model is a major strategic move, not just a simple price adjustment. It changes how you market your product, how your sales team gets compensated, and how you recognize revenue. Before you make the switch, it’s critical to look at your business from a few different angles to see if this model truly fits. Is your product designed for variable use? Are you prepared for the technical and operational shifts required?
Answering these questions honestly will help you determine if a pay-as-you-go approach is a path to sustainable growth or a detour filled with complications. We’ll walk through four key areas to evaluate: your product-market fit, the current market landscape, your customers’ expectations, and your company’s technical readiness. Think of this as a checklist to help you make a confident, informed decision that aligns with your long-term goals and keeps your customers happy.
First, take a hard look at how customers use your product. Usage-based pricing works best when there’s a wide range of consumption among your users. If you have some power users who rely on your software daily and others who only log in occasionally, this model can be a great fit. It allows you to capture more value from high-volume customers while keeping the entry point accessible for smaller ones. This model is also particularly effective if your product becomes "sticky," meaning customers naturally increase their usage over time. As their business grows, their usage of your tool grows with it, creating a natural and scalable revenue stream for you.
Take a look at what your competitors are doing and what the broader SaaS market is signaling. The pay-as-you-go model has become a popular and flexible solution, and customers are starting to expect it. If your direct competitors offer usage-based tiers, you might need to consider it just to stay competitive. More importantly, this model can be a powerful differentiator. In a crowded market, offering a pricing structure that feels fairer and more transparent can attract customers who are tired of rigid, one-size-fits-all subscription plans. It shows you’re confident in the value your product delivers and that you're willing to grow alongside your customers.
Put yourself in your customers' shoes. One of the biggest draws of usage-based pricing is the low barrier to entry. Customers can try your service without a hefty upfront commitment, paying only for what they actually use. This reduces their risk and builds trust from day one. This model gives customers a sense of control, allowing them to scale their usage up or down as their needs change. For startups and businesses with fluctuating demand, this flexibility isn't just a nice-to-have; it's a necessity. By aligning your pricing with their consumption, you create a partnership where you both win as they grow.
This is where the rubber meets the road. A successful usage-based model depends entirely on your ability to accurately track, manage, and analyze usage data. You need a rock-solid infrastructure to monitor customer activity, connect it to your billing system, and ensure your revenue recognition is compliant with standards like ASC 606. This requires seamless integrations between your product, CRM, and accounting software. If your current systems can't handle this complexity, you'll need to invest in the right tools before you can even think about launching a usage-based plan. It’s crucial to have a system that provides both you and your customers with clear, real-time data.
Building a usage-based pricing model that works for you and your customers isn’t about picking a metric out of a hat and hoping for the best. It requires a thoughtful approach that connects the price of your product directly to the value it provides. A well-designed structure can create a win-win scenario: customers pay for what they actually use, and your revenue grows alongside their success. This alignment is powerful, but it hinges on getting the details right.
The goal is to create a model that is simple to understand, fair to your customers, and profitable for your business. This means digging into your data, talking to your users, and making strategic decisions about how you’ll measure usage and package your offerings. From identifying the right value metrics to defining how you’ll handle overages, each component plays a critical role in the overall customer experience. Think of it as building a framework that supports your customers as they grow, rather than a rigid set of rules that holds them back. Let’s walk through the key steps to create a solid foundation for your usage-based model.
Before you can set a price, you need to understand what your customers truly value. Your value metric is the unit of consumption that your pricing is based on—think gigabytes of storage for a cloud service or the number of contacts for a CRM. The right metric directly correlates with the value a customer gets from your product. To find yours, you need to figure out what customers value most. Analyze usage data to see which features are most popular, and more importantly, talk to your users. Ask them what problems your software solves and which outcomes are most important to their business. A strong value metric should be easy for customers to understand and predict, ensuring they feel in control of their spending.
Once you’ve identified your value metric, the next step is to price it. It’s tempting to calculate your costs and add a margin, but this approach ignores the most important factor: the value you deliver. Instead, you should implement value-based pricing by quantifying the economic impact your solution has on your customers' businesses. Does your software save them time, reduce their costs, or help them generate more revenue? Answering these questions helps you anchor your price to the tangible benefits you provide. This ensures customers see your fee as a worthwhile investment, not just another expense. Getting this right is crucial for long-term profitability and customer satisfaction.
A one-size-fits-all approach rarely works. Your customers will have different needs and budgets, so it’s wise to create pricing tiers that cater to various usage levels. Tiers provide a clear growth path, allowing a small startup to get started at a low cost and scale their plan as their business expands. Instead of defaulting to a simple per-user price, design your tiers around your value metric. For example, you could offer a "Starter" tier with a certain number of API calls, a "Growth" tier with more calls and additional features, and an "Enterprise" tier with custom limits. This structure makes your pricing accessible and shows customers exactly what they get at each level.
Transparency is key to building trust with your customers. No one likes surprise charges on their bill. Your pricing model must clearly define what happens when a customer exceeds the limits of their current tier. Will you automatically upgrade them to the next plan, or will you charge a per-unit fee for the overage? Many customers appreciate the flexibility to use more or less of a service as their needs change without being forced into a new contract. Whatever you decide, communicate it clearly on your pricing page and in your terms of service. Proactive notifications that alert customers when they are approaching their limits can also prevent frustration and build goodwill.
You don’t have to choose between a pure subscription and a pure usage-based model. A hybrid approach combines the predictability of a recurring subscription with the flexibility of usage-based pricing. For example, you might charge a flat monthly fee that includes a base level of usage, with additional charges for any consumption beyond that allowance. This model gives your business a predictable revenue floor while still allowing you to capture upside as customers grow. As OpenView Partners notes, many companies use hybrid models to blend stability with scalability. This can be an effective way to meet diverse customer needs, though it requires robust billing and data systems that can handle the complexity.
Switching to a usage-based pricing model is more than just a change in billing—it’s a fundamental shift in how your business operates. It requires careful planning and a coordinated effort across your entire organization. Think of it less like flipping a switch and more like building a new engine for your company. To help you get it right, here’s a practical checklist to guide you through the key steps of implementation. Each piece is critical for building a system that’s fair for your customers and profitable for your business.
Before you can bill based on usage, you need a rock-solid way to measure it. Accurate usage tracking is the cornerstone of any successful usage-based pricing model. This system is your source of truth, not just for invoicing but for understanding customer behavior. It tells you which features are popular, how customers are finding value, and when they might be ready to grow. Getting this right builds a foundation of trust with your customers and provides the data you need to make smarter decisions about your product roadmap and customer retention strategies.
Your billing system needs to be flexible enough to handle variability. Unlike a fixed subscription, usage-based billing means invoices can change from one month to the next. Your infrastructure must calculate these charges accurately and present them clearly to the customer. A key part of this is transparency. Give customers a dashboard where they can monitor their own usage in real time. This simple feature prevents surprises, reduces billing-related support tickets, and builds trust. Your system will need to pull data from multiple sources, so ensuring it has seamless integrations with your existing stack is essential for accuracy and efficiency.
This is where things can get complicated, but it’s a step you absolutely can’t skip. With usage-based pricing, you recognize revenue as the customer consumes your service, not necessarily when they pay the bill. This method aligns with accounting standards like ASC 606 but requires meticulous tracking and documentation. Getting this wrong can lead to inaccurate financial statements and major headaches during an audit. Properly managing revenue recognition for subscriptions ensures your books are clean, compliant, and a true reflection of your company’s financial health.
A shift to usage-based pricing impacts every customer-facing team, so everyone needs to be on the same page. Your sales team may need new compensation plans that reward customer growth and adoption, not just the initial contract size. Your marketing team must learn how to communicate a new kind of value proposition focused on paying only for what you use. And your customer support team must be trained to answer detailed questions about usage and billing. This shift introduces new go-to-market and operational challenges that require a unified approach across the company.
The usage data you collect is a goldmine of business intelligence, but only if you have a system to analyze it. Beyond billing, this data can reveal powerful insights about your customers. You can identify which users are most engaged, which features drive the most value, and which accounts are at risk of churning. Establishing a strong data analytics framework allows you to move from simply collecting data to using it strategically. It helps you refine your pricing, improve your product, and ultimately build a healthier business. You can find more insights on financial operations and data analysis on our blog.
Shifting to a usage-based model is an exciting move, but it’s a big operational change that comes with a few potential hurdles. A successful transition requires more than just a new pricing page; it demands careful planning to sidestep common issues that can frustrate customers and complicate your internal processes. By anticipating these challenges, you can create a smoother experience for everyone involved and set your new model up for long-term success.
Your entire pricing strategy rests on the metrics you choose, so this isn’t the place to guess. The right metric directly connects to the value your customer receives. If customers can’t easily see how their usage translates to their success, they’ll see your pricing as arbitrary and unfair. For example, charging per user might not make sense if the real value comes from the volume of data processed or the number of API calls made. The best way to find your value metric is to talk to your customers. Understand what outcomes they’re trying to achieve with your product and build your pricing around that.
Nobody likes surprises on their bill, and a lack of transparency is the quickest way to break customer trust. Your customers should never have to wonder what they’re paying for or how much they’ve used. The best practice is to provide a customer-facing dashboard where they can monitor their consumption in real-time. This empowers them to manage their costs effectively and reinforces the value they’re getting from your service. When customers have clear visibility into their usage, billing conversations become less about disputes and more about partnership. This level of clarity is a core part of a healthy customer relationship.
"Bill shock" is what happens when a customer receives a surprisingly high invoice after their usage spikes unexpectedly. It’s a major source of frustration and a leading cause of churn for companies with consumption-based models. You can prevent this by being proactive. Implement automated alerts that notify customers when they’re approaching their typical limits or a new pricing tier. You can also offer features like spending caps or budget forecasts. These tools show that you’re looking out for your customers’ best interests, turning a potentially negative situation into an opportunity to build loyalty and trust.
If you switch your pricing model but not your sales compensation plan, you’re setting your teams up for failure. Traditional SaaS sales plans often reward reps based on the total contract value signed upfront. This model doesn't work when revenue is tied to consumption over time. Instead, your compensation plan needs to incentivize reps to not only land new customers but also to ensure they are successful and grow their usage. Consider a blended model that rewards both the initial sale and long-term customer consumption. This aligns your sales team’s goals with the company’s revenue growth and your customers’ success.
In a usage-based model, billing and customer support are deeply intertwined. Your customers will have more questions about their invoices, and your support team needs to be prepared to answer them. Equip your team with the training and tools they need to access customer usage data and clearly explain every line item on an invoice. A support agent who can confidently walk a customer through their bill can turn a moment of confusion into a valuable conversation about the product's impact. For businesses needing help with complex data and billing systems, sometimes it helps to schedule a consultation with experts.
When you switch to a usage-based model, your pricing and billing become a central part of the customer relationship. It’s no longer a once-a-month transaction; it’s an ongoing conversation about value. Because of this, the customer experience can make or break your success. A confusing invoice, an unexpected charge, or a lack of transparency can quickly erode trust and lead to churn, even if customers love your product.
Getting the customer experience right means being proactive, transparent, and supportive. It’s about empowering your customers with the information they need to feel in control of their spending and confident in the value they’re receiving. When billing is clear and predictable, it strengthens the customer relationship instead of straining it. The following steps will help you build an experience that fosters loyalty and turns customers into advocates.
Transparency is the foundation of a great usage-based experience. Your customers should never have to guess how much they’re using or what their next bill will look like. Give them a clear, easy-to-access dashboard where they can see their usage data in real-time. This visibility empowers them to manage their consumption and align it with their budget, which builds immense trust.
Beyond just showing past usage, provide forecasting tools to help them predict future costs. When customers can anticipate their expenses, they can plan accordingly and avoid the dreaded "bill shock." This level of transparency shows that you’re a partner in their success, not just a vendor. This data is also incredibly valuable for your own team, offering insights that can inform your pricing strategy and product development.
A usage-based model can feel complex to new customers. Don’t assume they’ll figure it out on their own. Your job is to educate them on how your pricing works and how they can get the most value from your service. Create a robust library of resources, including detailed FAQ pages, video tutorials, and clear documentation that explains your value metrics and pricing tiers.
Think about creating guides on how to optimize usage for different goals. For example, you could show customers how to use your product more efficiently to stay within a certain budget. By providing these educational materials, you help customers feel more confident and in control. This proactive approach prevents confusion, reduces support tickets, and helps customers see the direct link between their usage and the value they receive.
In a usage-based model, silence is not golden. You need a communication strategy that keeps customers informed every step of the way. As one expert noted, "Billing becomes intimately tied with the customer experience." Don't let it become a negative one. Set up automated alerts to notify customers when they’re approaching their usage limits or if their consumption patterns change suddenly.
These communications shouldn't feel like warnings; frame them as helpful updates to prevent surprises. Your invoices should also be crystal clear, breaking down charges so customers can easily understand what they’re paying for. A proactive approach turns billing from a potential point of friction into a smooth, predictable process that reinforces the value you provide. A great system can help you schedule a demo to see how this can be automated.
When customers have questions about their bill, they need fast, accurate answers. Your support team is on the front lines of the customer experience, so they must be equipped to handle usage and billing inquiries effectively. Give them access to customer usage data so they can provide specific, contextual support instead of generic responses.
Consider training your support team to proactively identify customers who might be struggling to manage their costs. Reaching out with helpful tips or resources can turn a potentially negative experience into a positive one. Having the right integrations between your billing, CRM, and support platforms is key to giving your team the 360-degree view they need to provide exceptional, data-informed support that builds lasting customer loyalty.
Switching to a usage-based model isn’t a one-time project; it’s an ongoing commitment to being a data-driven organization. Once you’ve launched your new pricing, the real work begins. You need to continuously monitor performance, understand customer behavior, and maintain financial accuracy. This feedback loop is what turns a good pricing strategy into a great one, allowing you to adapt and grow. By focusing on the right metrics, you can ensure your model remains fair for customers and profitable for your business. For more on building a strong financial foundation, you can find additional insights in the HubiFi blog.
With usage-based pricing, your revenue can be more variable than with traditional subscriptions, so keeping a close eye on your key performance indicators (KPIs) is non-negotiable. Of course, you’ll want to watch standard SaaS metrics like Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV). However, some metrics take on new importance. As one guide on the topic notes, "Customer retention and churn rates are critical metrics for any SaaS business, and they're especially important with usage-based pricing." A sudden spike in churn could mean your value metric isn't resonating or that customers are experiencing bill shock. Keep a close watch on these numbers to spot potential issues before they become major problems.
Your usage data is a goldmine of information that goes far beyond billing. It tells you exactly how customers are interacting with your product, which features they love, and where they might be getting stuck. The success of your model depends on your ability to effectively process and analyze usage data. Look for trends among your most successful customers. What do they have in common? Which features do they use most heavily? These insights can inform your product roadmap, guide your marketing messages, and help your customer success team be more proactive. This analysis helps you ensure you’re always delivering on the value you promised.
Not all customers get value from your product in the same way, and your pricing should reflect that. Many companies make the mistake of applying a one-size-fits-all model without considering different needs. By analyzing usage data, you can begin to segment your customer base into meaningful groups. You might create segments based on high-volume versus low-volume users, the specific features they use, or their industry. This allows you to tailor your pricing tiers, marketing efforts, and support resources to better serve each group. Segmentation helps you move from a generic pricing strategy to one that feels custom-fit for your best customers.
Financial compliance gets more complex with usage-based billing. Because revenue is tied to consumption, you can't just recognize it when a customer pays their monthly invoice. According to accounting standards like ASC 606, revenue must be recognized as the service is delivered. This is one of the biggest revenue recognition subscription challenges, as it requires meticulous tracking and can be a major headache for finance teams. Using an automated revenue recognition solution is the best way to ensure your financials are accurate, you remain compliant, and you can close your books on time without manual spreadsheet gymnastics.
Your pricing strategy should evolve with your product and your customers. The data you gather from tracking KPIs and analyzing usage patterns should fuel a continuous cycle of optimization. The goal is to always align your pricing with the value customers receive. Don’t be afraid to experiment. You might test new value metrics, adjust your tier structures, or introduce different overage policies for new cohorts of customers. Regularly review your pricing against customer feedback and performance data to ensure it’s still driving growth and keeping you competitive in the market. This iterative approach keeps your business healthy and your customers happy.
Switching to a usage-based model isn’t just a strategic decision—it’s a technical one. You need the right tools working together to pull it off without creating a tangled mess for your finance and operations teams. Think of your tech stack as the engine that powers this model. It’s responsible for tracking usage accurately, billing customers correctly, and gathering the insights you need to grow your business. Without a solid technical foundation, you risk revenue leakage, customer frustration, and a lot of manual headaches. Let's walk through the essential components you’ll need to build a scalable and efficient system that supports your pricing strategy.
At its core, usage-based pricing relies on knowing exactly how your customers are using your product. That’s where usage tracking solutions come in. These tools are the foundation of your entire model, capturing the specific data points that determine how much a customer pays. But it’s about more than just billing. Tracking how customers use your SaaS product is also essential for understanding their behavior, which directly impacts retention and churn. A good tracking system gives you a clear, real-time view of consumption, so you can be confident your billing is always accurate and fair while gaining valuable insights into the customer journey.
Once you have the usage data, you need a system that can turn it into an accurate invoice. This is trickier than it sounds with a usage-based model. Your billing platform needs to handle the variability of consumption-based pricing, which is a big step up from simple, flat-rate subscriptions. An advanced billing platform can manage these complexities, from different pricing tiers to overage fees, ensuring your revenue is stable and predictable. It automates the process, preventing costly errors and saving your team from spending hours on manual calculations at the end of each month. This ensures you can effectively handle the variable costs associated with usage.
Collecting usage data is one thing, but using it to make smart decisions is what truly drives success. The effectiveness of your pricing model depends on how well you can manage, process, and analyze this information. Analytics and reporting software turns raw usage data into clear insights about user engagement and other key metrics. This helps you spot trends, understand which features are most valuable, and identify opportunities to refine your pricing strategy. It’s how you move from simply collecting data to using it for strategic, sustainable growth. Without strong analytics, you're flying blind, unable to see how pricing changes affect customer behavior or your bottom line.
Your tech stack can't be a collection of disconnected tools operating in silos. To manage usage-based pricing well, your systems need to communicate with each other seamlessly. This means your usage tracking, billing, analytics, and revenue recognition platforms must be fully integrated. For example, your pricing tools should connect with your CRM to give your sales and support teams a complete picture of customer accounts. Planning for key integrations ensures data flows smoothly across your entire organization, creating efficiency and a single source of truth for your customer and financial data. This unified view is critical for making informed decisions and scaling your operations.
Won't usage-based pricing make my revenue unpredictable? It’s a common concern, but this model often leads to more stable, long-term growth. While monthly revenue from a single customer might fluctuate, your overall revenue becomes tied to your customers' success. As they grow and use your product more, your revenue grows with them without you having to acquire new customers. This creates a powerful, organic growth engine that can be more predictable than constantly trying to fill a leaky bucket of fixed-price subscribers.
How do I figure out what my 'value metric' should be? The best way to find your value metric is to look at your product from your customers' point of view. What action or feature directly leads to the result they're paying for? It could be the number of reports they generate, the amount of data they process, or the number of contacts they manage. Look at your product usage data to see what your most successful customers do most often, and don't be afraid to simply ask them what they find most valuable.
Do I have to completely abandon my current subscription plans? Not at all. In fact, many companies find success with a hybrid approach. This model combines the stability of a recurring base fee with the flexibility of usage-based pricing. You might charge a flat monthly rate that includes a certain amount of usage, and then customers pay for any consumption beyond that limit. This gives you a predictable revenue floor while still allowing you to earn more from your highest-volume users.
What's the biggest technical hurdle I should prepare for? The most critical piece to get right is your data infrastructure. You absolutely need a reliable system to track customer usage accurately and in real-time. This system must then connect seamlessly with your billing platform and your accounting software. This isn't just about sending a correct invoice; it's also about ensuring your financial reporting is compliant with revenue recognition standards, which is a major challenge if you're trying to manage it all with spreadsheets.
How can I prevent upsetting my customers with surprise bills? Transparency is everything. The best way to avoid "bill shock" is to give your customers the tools to monitor their own consumption. A simple dashboard that shows their real-time usage helps them feel in control of their spending. You should also set up proactive communications, like automated email alerts that notify a customer when they are approaching a usage limit. This turns billing into a predictable, trustworthy experience rather than a source of frustration.
Former Root, EVP of Finance/Data at multiple FinTech startups
Jason Kyle Berwanger: An accomplished two-time entrepreneur, polyglot in finance, data & tech with 15 years of expertise. Builder, practitioner, leader—pioneering multiple ERP implementations and data solutions. Catalyst behind a 6% gross margin improvement with a sub-90-day IPO at Root insurance, powered by his vision & platform. Having held virtually every role from accountant to finance systems to finance exec, he brings a rare and noteworthy perspective in rethinking the finance tooling landscape.