The Ultimate Guide to Stripe Reporting Tools

September 6, 2025
Jason Berwanger
Finance

Compare Stripe reporting tools with top third-party options. Find out which solution fits your business needs for financial tracking and actionable insights.

Stripe dashboard displaying analytics charts.

Your Stripe account is more than just a payment processor; it’s a rich source of data that can tell you the story of your business. The key is having the right tools to translate that data into a clear narrative. While Stripe’s native dashboard provides the basic chapters—like daily sales and customer counts—more advanced analytics require a more powerful approach. Whether you’re using Stripe Sigma to write custom queries or connecting a specialized third-party platform, the goal is the same: to get a complete picture of your financial performance. We’ll cover the full range of Stripe reporting tools to help you move beyond simple transaction lists and uncover the strategic insights needed for growth.

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Key Takeaways

  • Master Stripe's Native Reports First: Stripe’s free, built-in tools are excellent for monitoring daily sales and basic financial health. Get familiar with them, but recognize that as your business grows, you'll need a more powerful solution for complex tasks like revenue recognition or deep subscription analysis.
  • Solve Specific Problems with Specialized Tools: Third-party platforms are designed to handle complex challenges that go beyond standard reporting. Whether it's automating ASC 606 compliance or getting granular with subscription metrics, these tools provide focused insights that save time and ensure accuracy.
  • Select a Tool That Fits Your Business Strategy: The best reporting tool is one that aligns with your specific needs and future goals. Before choosing, map out your essential requirements, plan for growth, and ensure the tool integrates seamlessly with your existing software to create a single source of financial truth.

What Are Stripe's Native Reporting Tools?

If you’re using Stripe to process payments, you already have access to a suite of built-in reporting tools right inside your dashboard. Think of these as your starting point for understanding your business's financial health. They’re designed to give you a quick, clear overview of your transactions, customers, and revenue streams without needing any extra software or technical skills.

For many businesses, especially those just starting, these native tools are a fantastic, no-cost way to keep a pulse on day-to-day operations. They provide the essential data you need in a clean, accessible format. Before you explore more advanced solutions, it’s worth getting familiar with what Stripe offers right out of the box. You might be surprised by how much you can learn from these foundational reports.

A Look at Core Features

Stripe's native reporting is built around a clean, intuitive dashboard that’s easy to get the hang of, even if you’re not a data expert. The best part? These tools are included with your Stripe account at no extra charge, making them a budget-friendly choice for any business. They cover all the basics you’d expect, allowing you to track payments, monitor balances, manage disputes, and view transaction histories. It’s everything you need for a high-level financial check-in, giving you a solid foundation for understanding your cash flow and daily sales performance.

Touring the Analytics Dashboard

Diving a little deeper, Stripe’s analytics dashboard lets you go beyond simple transaction lists. Here, you can access a range of data and reports that help you see the bigger picture. Stripe makes it easy to create specific views for different metrics, so you can customize your reporting experience to focus on what matters most to you, whether that’s monthly recurring revenue or new customer growth. You can filter data by date, currency, or product, giving you a more tailored look at your performance. It’s a flexible space to explore your data without getting overwhelmed.

Monitoring Your Data in Real-Time

One of the biggest advantages of Stripe’s built-in tools is the ability to see your data as it happens. The dashboard provides real-time analytics for your core payment, revenue, and customer metrics. This immediacy is perfect for operational oversight—you can watch sales come in during a promotion or track the immediate impact of a new product launch. While this is great for quick insights, remember that real-time data is just one piece of the puzzle. For more complex financial processes like revenue recognition, you’ll eventually need tools that can process and contextualize this data according to specific accounting rules.

Visualizing Data with Built-in Tools

Stripe knows that a picture is often worth a thousand numbers. Its reporting tools empower you to generate detailed reports and visualize your data with simple, eye-catching charts and graphs. These visuals make it much easier to spot trends, compare performance over different periods, and share key insights with your team. You can quickly see your revenue growth month-over-month or identify your most popular products at a glance. While these charts are incredibly helpful, you may find you need to blend your Stripe data with information from other platforms to get a complete view of your business, which is where powerful integrations become essential.

A Breakdown of Stripe's Essential Reports

Stripe gives you a solid set of reports right out of the box, designed to help you get a clear picture of your financial activity. Think of these as your financial command center. From tracking the money flowing in and out to understanding basic sales trends, these reports cover the essentials for day-to-day operations. You can see high-level summaries directly in your Stripe Dashboard or get your hands dirty by downloading detailed transaction data as CSV files for your accounting needs.

While these native reports are fantastic for a quick health check, they are just the starting point. As your business grows, you’ll likely find you need more detail, especially around complex topics like revenue recognition or deep subscription analytics. That’s when you’ll start exploring how to supplement Stripe’s data with more specialized tools. Let’s walk through the essential reports Stripe offers and what they can tell you about your business.

Tracking Your Balances and Payouts

This is the most fundamental part of financial reporting: knowing where your money is. Stripe’s balance and payout reports give you a clear, real-time view of your cash flow. You can easily see which payments have been processed, what funds are currently available in your Stripe account, and when your next payout is scheduled to hit your bank account. This transparency is crucial for managing your day-to-day finances. For more detailed reconciliation, you can download reports that list every single transaction, making it easier for you or your accountant to match records and close the books each month.

Analyzing Transaction Data

Once you know your money is accounted for, the next step is to understand the story behind the numbers. Stripe’s built-in analytics provide a great overview of your transaction data, letting you see trends in payment volume, revenue, and even new customers over time. You can filter this data by date ranges to compare performance periods, helping you spot patterns or identify the impact of a recent marketing campaign. This is your first stop for answering questions like, "How did our sales this month compare to last month?" or "What was our busiest day of the week?"

Handling Revenue Recognition

For businesses that deal with subscriptions or deferred payments, knowing when you’ve earned your revenue is just as important as knowing when you’ve been paid. Stripe has a native Revenue Recognition tool designed to help automate this process according to accounting standards like ASC 606. It can help you correctly account for revenue from subscriptions that span multiple months. However, for high-volume businesses with complex contracts or dynamic pricing, a more specialized solution is often needed to ensure accuracy and compliance. This is where automated revenue recognition platforms can connect to your Stripe data and handle the heavy lifting.

Understanding Customer Behavior

Your transaction data is more than just a list of sales; it’s a window into your customers' habits. Stripe’s reporting allows you to segment your data to see who your most valuable customers are, what they’re buying, and how often they return. By analyzing this information, you can start to build a profile of your ideal customer, which can inform everything from marketing campaigns to product development. For example, you can create specific views to track the lifetime value of customers who signed up during a specific promotion, giving you direct insight into its long-term success.

Measuring Subscription Metrics

If you run a subscription-based business, your financial health is measured by a unique set of metrics. Stripe provides data points that help you calculate key performance indicators (KPIs) like Monthly Recurring Revenue (MRR), Annual Recurring Revenue (ARR), and customer lifetime value (LTV). While you can pull the raw data from Stripe, many businesses use third-party dashboards to get a more comprehensive and automated view of these metrics. These tools specialize in subscription analytics and can give you deeper insights into churn rates, customer retention, and growth projections, helping you make more strategic decisions.

Going Deeper: Advanced Analytics with Stripe Sigma

While Stripe’s built-in reports are great for a high-level overview, there will come a time when you need to ask more specific questions about your business. That’s where Stripe Sigma comes in. Think of it as a powerful analytics tool that sits on top of your Stripe data, letting you dig much deeper to find the exact answers you need. It’s designed for businesses that want to move beyond standard metrics and uncover custom insights about revenue, customers, and transactions.

With Sigma, you can directly query your data to understand trends, identify opportunities, and solve unique business challenges. It’s a fantastic way to get granular without having to export your data into a separate, complex business intelligence tool. Whether you’re investigating a sudden dip in sales or trying to understand the lifetime value of a specific customer segment, Sigma gives you the tools to find your answers. It helps you build a more complete picture of your financial health, directly within the Stripe ecosystem.

Creating Custom Reports with SQL

If the phrase "SQL" makes you nervous, don't worry. While Stripe Sigma lets you write custom SQL queries to build reports from scratch, you don't have to be a developer to use it. Stripe has an AI assistant that can turn your questions—written in plain English—into the code needed to generate a report. This feature makes advanced analytics much more accessible. You can ask things like, "What was our average order value by country last quarter?" and get a detailed report without writing a single line of code. It’s a perfect middle ground, offering the power of custom queries with the simplicity of a straightforward interface.

Exploring Data Modeling Options

Going beyond simple reports, Sigma allows you to model your data to answer complex business questions and even protect your revenue. For example, you can use it to gather strong evidence to challenge payment disputes, which can directly impact your bottom line. Businesses have successfully used Sigma to identify and recover significant amounts of money from unpaid invoices by creating custom queries that surface these overdue payments. This isn't just about looking at data; it's about using it to make smarter financial decisions, spot irregularities, and actively improve your cash flow. It turns your transaction history into a strategic asset.

Setting Up Automated Reporting Schedules

One of the best ways to stay on top of your key metrics is to have them delivered to you automatically. With Stripe Sigma, you can schedule your custom reports to be sent directly to your email on a recurring basis. You can choose to receive updates daily, weekly, or monthly, ensuring you and your team always have the latest information without having to manually log in and run the report each time. This is a simple but powerful way to keep important data top-of-mind and build a consistent habit of monitoring your business performance. For more ideas on streamlining your financial operations, check out the insights on the HubiFi blog.

Using Advanced Data Filters

To get the most out of your data, you need to be able to slice and dice it effectively. Stripe’s reporting tools offer advanced filters that let you zero in on the exact information you need. You can filter your transaction data by date, currency, status, payment method, and more. This is incredibly useful for understanding different parts of your business. For instance, you can easily create a report that only shows transactions from a specific marketing campaign or analyze the performance of different product categories. These filtering capabilities help you move from a mountain of data to actionable insights quickly.

Stripe vs. Third-Party Tools: A Head-to-Head Comparison

Stripe’s native reporting tools are powerful and, for many businesses, provide everything needed to get a clear picture of financial health. The dashboard is clean, the core reports are insightful, and advanced features like Stripe Sigma offer a ton of flexibility for those comfortable with SQL. But what happens when your business model has specific needs that go beyond standard transaction reporting? This is where third-party tools enter the picture.

Specialized platforms are designed to solve very specific problems, whether it's deep-diving into subscription analytics or automating complex revenue recognition. While Stripe gives you a fantastic, broad overview, these tools offer a focused, microscopic view of a particular area of your business. They often come with pre-built dashboards and workflows tailored to a specific function, saving you the time you might otherwise spend building custom queries in Sigma. The choice isn't about which tool is objectively "better," but which one is the right fit for your company's unique challenges and growth stage. Let's look at a few popular options and see where they shine.

HubiFi: For Automated Revenue Recognition

For high-volume businesses, especially those dealing with subscriptions or complex contracts, revenue recognition isn't just about tracking payments—it's about compliance with accounting standards like ASC 606. This is where HubiFi excels. While many tools simply import transaction data, HubiFi actively processes and organizes your Stripe data to deliver real-time analytics and dynamic customer insights. It’s built to handle the complexities of deferred revenue and ensure your financials are always accurate and audit-ready. If you're spending hours in spreadsheets trying to close the books each month, HubiFi’s automated revenue recognition can streamline that entire process, giving you back valuable time to focus on strategy.

Baremetrics: For Subscription Analytics

If your business runs on a subscription model, Baremetrics is a name you'll hear often. It’s designed specifically to give you a clear view of your recurring revenue metrics. Baremetrics connects to your Stripe account and automatically calculates key performance indicators like Monthly Recurring Revenue (MRR), Annual Run Rate (ARR), customer lifetime value (LTV), and churn rate. It goes beyond the numbers with tools for dunning (recovering failed payments) and customer engagement, providing a comprehensive toolkit for managing and growing a subscription business. For SaaS companies and other membership-based models, it offers subscription analytics that are more granular than what’s available in Stripe’s standard dashboard.

ChartMogul: For Powerful Integrations

Your Stripe account might be your primary payment processor, but what if it’s not your only one? Or what if you want to combine payment data with information from your CRM or helpdesk software? This is ChartMogul's sweet spot. It provides a robust subscription analytics platform that stands out for its powerful integrations. ChartMogul allows you to pull in data from multiple sources—including Stripe, PayPal, and various billing systems—to create a single, unified view of your customer and revenue data. This makes it an excellent choice for businesses that need a comprehensive analytics platform to consolidate information from a scattered tech stack and get a true, holistic picture of their performance.

Putler: For Detailed Transaction Analysis

Sometimes you need to zoom in from the 30,000-foot view and get granular with your data. Putler has carved out a niche for itself by offering incredibly detailed transaction-level analysis. It provides a nimble dashboard that lets you dig into individual customer histories, purchase patterns, and product performance with ease. It’s known for its user-friendly interface and its ability to consolidate data from multiple stores and payment gateways into one place. If you want a meaningful Stripe reporting tool that helps you understand not just what people are buying, but how they are buying it, Putler offers the detailed insights you need.

Comparing Costs and Long-Term Value

When comparing these options, it’s easy to focus on the price tag. Stripe's native reporting tools come at no extra charge, making them an incredibly economical choice, especially for startups and small businesses. Third-party tools, on the other hand, typically come with a monthly subscription fee. However, the real comparison should be about long-term value, not just cost. A free tool that requires hours of manual work or doesn't provide the data needed for compliance can end up being more expensive in the long run. Investing in a specialized tool can offer a significant return by automating processes, preventing costly errors, and unlocking strategic insights. Check out HubiFi's pricing information to see how a dedicated solution can fit into your budget.

How to Customize and Automate Your Reports

Getting your hands on the right data is only half the battle. The real magic happens when you make that data work for you, delivering insights exactly when and where you need them without you having to lift a finger. Both Stripe’s native tools and third-party platforms offer powerful ways to customize and automate your reporting, turning a manual, time-consuming task into an efficient, streamlined process.

Setting up automations and custom views helps you move from simply collecting data to actively using it to make smarter decisions. Whether you’re scheduling weekly sales summaries for your leadership team or creating filtered views to analyze a specific product launch, these features are key to building a scalable reporting strategy. While Stripe provides a solid foundation, specialized tools can offer more advanced workflows, especially for complex needs like revenue recognition. The goal is to create a system that gives you and your team easy access to the information that matters most, freeing up your time to focus on growing the business.

Scheduling Your Key Reports

One of the simplest yet most effective ways to streamline your workflow is to put your key reports on a schedule. Instead of manually pulling data every week or at the end of the month, you can have it automatically generated and delivered right to your inbox. According to Stripe’s documentation, "You can set reports to be created and delivered automatically every day, week, or month." This ensures that you and your team have consistent access to crucial metrics like sales performance, subscription churn, or payout summaries. Setting up a schedule creates a reliable rhythm for your financial monitoring and keeps everyone on the same page without adding another recurring task to your to-do list.

Applying Smart Data Filters

Your data holds countless stories, but you need the right tools to uncover them. Filters are your best friend for this, allowing you to slice and dice your information to answer specific questions. As Stripe notes, "You can use filters to find specific data within your reports." For example, you could filter your sales data to see the performance of a new product line, analyze transactions from a specific geographic region, or compare customer behavior across different subscription plans. This level of detail helps you move past high-level summaries and get to the granular insights that drive strategic adjustments, whether in your marketing campaigns or your product development.

Exporting Data for Deeper Analysis

While dashboards are great for quick overviews, sometimes you need to roll up your sleeves and dig deeper. Stripe allows you to do just that by exporting your data. You can "view summary reports directly in your Stripe Dashboard or download detailed transaction data as CSV files for accounting tasks." This is incredibly useful for finance teams who need to perform custom calculations in a spreadsheet, import data into financial modeling software, or prepare for an audit. Having the raw data gives you complete flexibility to analyze it with the tools you’re most comfortable with, ensuring no insight gets left behind.

Connecting to Your Accounting Software

Manually entering transaction data into your accounting software is not only tedious but also opens the door to human error. A direct integration is the solution. Stripe can connect with popular accounting tools like NetSuite, Xero, and QuickBooks, which helps automate the flow of financial data and makes reconciliation much smoother. For businesses with high transaction volumes or complex revenue streams, a more robust solution might be needed. This is where platforms like HubiFi shine, offering advanced integrations that ensure your revenue data is always accurate, compliant, and perfectly synced with your entire financial tech stack.

Sharing Reports with Your Team

Data is most powerful when it’s shared. Making key reports and insights accessible across your organization helps foster a data-driven culture where everyone can make informed decisions. With a tool like Stripe Sigma, "You can save questions you use often and share them with your teammates." This collaborative feature ensures that your marketing, sales, and product teams are all working from the same source of truth. By creating and sharing tailored reports for different departments, you empower them with the specific information they need to track their goals and contribute to the company’s overall success.

Key Security and Compliance Features to Look For

When you're handling financial data, security isn't just a feature—it's the foundation of trust with your customers. Choosing a reporting tool isn't only about finding the best charts and graphs; it's about ensuring that your sensitive information and your customers' data are handled with the highest level of care. The right tool will not only protect your data from external threats but also help you maintain internal controls and meet complex regulatory requirements without causing you headaches.

As you compare Stripe's native tools with third-party solutions, keep these critical security and compliance features at the top of your checklist. A solid reporting tool should provide robust data protection through encryption, maintain a clear and unchangeable audit trail, help you adhere to global compliance standards, and give you granular control over who on your team can see and do what. These elements work together to create a secure environment where you can confidently analyze your finances and make strategic decisions.

Ensuring Your Data is Protected

Your first line of defense is how a platform protects your raw data. Look for tools that use best-in-class security practices to keep financial information safe. This includes essentials like end-to-end encryption, which scrambles data so it's unreadable to anyone without authorized access, and multi-factor authentication (MFA) to prevent unauthorized logins to your account. Stripe itself sets a high bar for security, and any third-party tool you connect should meet or exceed these standards. Protecting this data is fundamental to maintaining customer trust and safeguarding your business from costly breaches.

Maintaining a Clear Audit Trail

When it comes to financial records, you need a permanent, unchangeable history of every transaction. This is where an immutable data structure is so important. It means that once a transaction is recorded, it cannot be altered or deleted, creating a reliable and tamper-proof audit trail. This is a non-negotiable for accurate financial reporting and is absolutely critical for passing audits. Tools that leverage immutable financial data ensure that your records are always accurate and trustworthy, giving you a solid foundation for all your financial analysis and compliance efforts.

Meeting Regulatory Compliance Standards

The world of financial regulations can feel like a tangled web of acronyms—PCI, KYC, AML—but your reporting tool should help you cut through the complexity. Stripe is PCI compliant by default, which is a huge head start for any business processing card payments. As you grow, especially internationally, you'll face different tax laws and data privacy rules. A great reporting tool will help you manage these global compliance requirements, ensuring you have the right documentation and reports to stay on the right side of the law, no matter where you do business.

Managing Team Access and Permissions

Security isn't just about protecting your business from the outside; it's also about managing access from the inside. You wouldn't give every employee the keys to the office, and the same logic applies to your financial data. Look for tools that allow you to implement the principle of least privilege, which is a straightforward way of saying that team members should only have access to the specific data they need to do their jobs. Features like role-based permissions let you control who can view, export, or edit reports, minimizing the risk of human error and keeping sensitive information secure.

How to Choose the Right Reporting Tool for Your Business

Picking the right reporting tool feels like a big decision, because it is. The right software can give you crystal-clear insights into your business, while the wrong one can leave you with more questions than answers. The key is to look beyond flashy features and focus on what your business truly needs to thrive. Think about your daily operations, your long-term goals, and how a new tool will fit into your existing workflow. By breaking down the decision into a few key areas, you can confidently choose a solution that supports your business today and scales with you tomorrow.

Define Your Core Business Needs

Before you even start looking at different tools, take a moment to map out what you actually need. Are you looking for basic transaction tracking, or do you have more complex requirements like revenue recognition under ASC 606? Stripe’s built-in dashboard is great for at-a-glance metrics on payments and customers, but you might need a third-party tool for more advanced analytics. Make a list of your "must-have" reports and features. This simple step will help you cut through the noise and focus only on the solutions that can solve your specific challenges, whether that’s managing subscriptions or ensuring compliance.

Plan for Future Growth

The tool that works for you now might not be the right fit in a year or two. As your business grows, your reporting needs will become more complex. While Stripe's native reporting has a clean, intuitive dashboard that's easy for newcomers, think about where your business is headed. Will you be adding new product lines, expanding into new markets, or dealing with a higher volume of transactions? Choose a tool that can grow with you. A scalable solution will save you the headache of migrating to a new system down the road and ensure your reporting capabilities keep pace with your success.

Map Out Your Integration Requirements

Your reporting tool doesn’t operate in a silo. It needs to communicate with your other essential software, like your accounting platform, CRM, or ERP system. A lack of integration can lead to manual data entry, which is not only time-consuming but also a recipe for errors. Some third-party tools can integrate Stripe with other payment processors and e-commerce platforms to give you a complete business overview. Before committing to a tool, make sure it connects seamlessly with the systems you already rely on. This creates a single source of truth for your financial data and streamlines your entire operation.

Evaluate Support and Training Resources

Even the most intuitive software can have a learning curve. That’s why strong customer support and clear training materials are so important. When you’re evaluating options, look at what kind of support is offered. Is it limited to email, or can you get someone on the phone? Using a third-party app often comes with dedicated support to help you resolve issues quickly. Having access to experts who can guide you through setup and answer your questions is invaluable. You can often schedule a demo to get a feel for the team and their level of expertise before you buy.

Calculate the Total Cost of Ownership

The sticker price of a tool is only one part of the equation. While Stripe’s native reporting tools come at no extra charge, it’s important to consider the total cost of ownership for any solution. Think about the time your team will spend on implementation and training. More importantly, consider the cost of not having the right tool—inaccurate data can lead to poor business decisions and compliance issues. A more advanced tool might have a subscription fee, but the return on investment from automated workflows, accurate reporting, and time saved can far outweigh the initial cost. Check out the pricing information and weigh it against the value it will bring to your business.

Fine-Tuning Your Reporting Strategy

Once you have the right tools, the next step is building a reporting strategy that works for you. It’s not just about pulling numbers; it’s about creating a clear system that delivers the right information to the right people, turning raw data into a powerful asset for making smarter business decisions.

Best Practices for Organizing Data

Clean data is the foundation of reliable reporting. If your source data is messy, your reports will be, too. Start by establishing consistent practices for how you handle information. Stripe's native reporting has a clean, intuitive dashboard that’s a great starting point. To build on that, create a system for categorizing transactions and use consistent naming conventions. Regularly reviewing your data for errors will save you from headaches and ensure your financial insights are always accurate.

Setting Up Performance Dashboards

Your performance dashboard is your command center, offering an at-a-glance view of your most critical business metrics. A well-designed dashboard highlights key performance indicators (KPIs) like monthly recurring revenue and customer churn. Stripe allows you to create specific views for different stakeholders, making it easy to share insights across your team. Think about what each department needs to see—marketing might focus on acquisition cost, while finance watches cash flow. Purposeful dashboards help everyone stay focused on the metrics that matter most.

Tailoring Reports for Different Stakeholders

Not everyone on your team needs the same level of detail. Your CEO probably wants a high-level summary, while your accounting team needs to see every transaction for reconciliation. This is why tailoring reports is so important. Using Stripe’s built-in tools or more advanced third-party platforms, you can create custom reports that speak directly to each audience. This ensures stakeholders get relevant information without being overwhelmed. Strong integration capabilities are also key, as they allow you to pull data from your CRM or ERP for a truly comprehensive picture.

Creating Efficient Automation Workflows

Manually pulling reports is time-consuming and prone to error. This is where automation becomes your best friend. You can start by scheduling key reports to be automatically generated and emailed to your team. While Stripe’s built-in tools are a cost-effective way to get started, you’ll likely need more powerful automation as you grow. For complex processes like revenue recognition and ensuring ASC 606 compliance, specialized automated workflows are essential. Investing in automation frees up your time for more strategic work. If you're ready to see how automation can transform your financial operations, you can schedule a demo.

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Frequently Asked Questions

Are Stripe's built-in reports enough for my business? For many businesses, especially when you're just starting out, Stripe’s native reports are more than enough. They give you a clear, real-time view of your sales, customers, and cash flow without any extra cost. The time to look beyond them is when your business model becomes more complex. If you find yourself spending hours exporting data into spreadsheets to answer specific questions or if you manage a high volume of subscriptions, you'll likely benefit from a more specialized tool.

When is the right time to look for a third-party reporting tool? You'll know it's time to consider a third-party tool when you start feeling the limitations of the native reports. This often happens when your team is growing, your transaction volume is increasing, or you're preparing for an audit. If you need to blend Stripe data with information from other systems, automate complex revenue recognition, or get deeper insights into subscription metrics like customer churn, a dedicated platform can save you a significant amount of time and provide much greater accuracy.

What's the real difference between Stripe's native revenue recognition and a specialized tool? Stripe’s native tool is a solid feature that helps businesses get started with basic revenue recognition according to accounting standards. However, a specialized platform like HubiFi is built to handle a much higher level of complexity. It's designed for businesses with high transaction volumes, dynamic pricing, or complicated contracts. It automates the entire process to ensure your financials are always accurate, compliant, and audit-ready, which is a level of assurance that goes beyond what a basic, built-in tool can offer.

Do I need to know how to code to create custom reports? Not at all. While some advanced tools like Stripe Sigma allow you to use SQL for deep customization, many are becoming much more user-friendly. Sigma, for instance, has an AI assistant that can write the code for you based on a question you type in plain English. This makes it possible for anyone on your team to build detailed, custom reports without needing a technical background, empowering you to get the specific answers you need to guide your business.

All these tools sound great, but how do I connect them to my other software? This is a crucial question, as a reporting tool should simplify your workflow, not complicate it. Most quality third-party platforms are built with integrations at their core. They are designed to connect seamlessly not only with Stripe but also with your accounting software, CRM, and other essential business systems. This creates a unified view of your financial data, eliminates the need for manual data entry, and ensures that everyone in your organization is working from a single source of truth.

Jason Berwanger

Former Root, EVP of Finance/Data at multiple FinTech startups

Jason Kyle Berwanger: An accomplished two-time entrepreneur, polyglot in finance, data & tech with 15 years of expertise. Builder, practitioner, leader—pioneering multiple ERP implementations and data solutions. Catalyst behind a 6% gross margin improvement with a sub-90-day IPO at Root insurance, powered by his vision & platform. Having held virtually every role from accountant to finance systems to finance exec, he brings a rare and noteworthy perspective in rethinking the finance tooling landscape.