The Basic AR Process: An 8-Step Guide for Beginners

January 3, 2026
Jason Berwanger
Accounting

Get practical tips for mastering the basic AR process, from invoicing to collections, and keep your cash flow steady with a streamlined accounts receivable workflow.

Getting paid on time is essential, but let's be real—managing accounts receivable can feel like a chaotic mess. You're juggling invoices, chasing down late payments, and trying to keep your company’s finances stable. Mastering the basic AR process is your key to creating order. By understanding the core accounts receivable steps, you can build a reliable system that keeps cash flowing consistently. We'll break down the entire workflow, from invoicing to collections, giving you practical advice to make your process more efficient and effective.

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Key Takeaways

  • Understanding the Accounts Receivable Process is Essential: Managing money owed by customers through a structured AR process is crucial for maintaining financial stability and ensuring timely payments.
  • Key Steps to Optimize AR Processes: Effective accounts receivable management involves several steps, including customer order placement, credit approval, invoicing, payment collection, cash application, dispute resolution, reporting, and bad debt management.
  • Implementing Best Practices Enhances Efficiency: Automating processes, establishing clear credit policies, maintaining open communication with customers, prioritizing collections based on invoice age, and analyzing key metrics are all vital strategies for improving the efficiency and effectiveness of your accounts receivable process.

What Is the Basic AR Process?

Managing accounts receivable (AR) is like keeping a tight ship. It’s all about ensuring that the money owed to your business by customers gets collected efficiently and on time. This process is crucial for maintaining a steady cash flow and overall financial health.

Why Your AR Process Matters

The accounts receivable process involves a series of steps that manage how businesses handle credit sales. Essentially, it tracks the money customers owe for goods or services provided on credit. This isn't just about sending invoices and waiting for checks to roll in; it's a strategic component of financial management that directly impacts your cash flow and working capital.

Effective AR management ensures you have the cash needed for daily operations, helps avoid liquidity issues, and provides valuable insights into customer payment behaviors. By staying on top of your receivables, you can make more informed decisions, reduce bad debt, and maintain healthy relationships with your customers.

Building Trust with Investors and Lenders

A solid accounts receivable process does more than just keep your cash flow healthy—it sends a powerful message to investors and lenders. When you manage AR effectively, you're demonstrating that your business is financially sound and operationally efficient. This isn't just about collecting payments; it's a clear indicator of your company's overall financial health and ability to grow. A strong track record in managing receivables can directly influence your ability to secure funding. Lenders and investors see good AR practices as proof of a well-managed business, which can lead to better loan terms or credit. Ultimately, presenting clean, accurate financial data shows them you have control over your finances and can be trusted with their capital.

What Are the Core Parts of Accounts Receivable?

The AR process consists of several key steps:

  1. Customer Order Placement: The journey starts when a customer places an order.
  2. Credit Approval: Assessing the customer's ability to pay before extending credit.
  3. Invoicing: Generating and sending invoices with clear payment terms.
  4. Payment Collection: Following up to ensure payments are made on time.
  5. Cash Application: Matching received payments to corresponding invoices.
  6. Dispute Resolution: Addressing any issues or discrepancies promptly.
  7. Reporting and Analytics: Analyzing data to track performance.
  8. Bad Debt Management: Writing off uncollectible accounts when necessary.

By understanding each step in this process, you can streamline operations and improve financial outcomes.

AR Challenges by the Numbers

While the accounts receivable process seems straightforward on paper, real-world execution often comes with significant hurdles. Manual processes, outdated payment methods, and communication breakdowns can create bottlenecks that slow down your cash flow and strain your team. The numbers paint a clear picture of where businesses often struggle, highlighting the common pain points that can prevent you from getting paid accurately and on time. Understanding these challenges is the first step toward building a more resilient and efficient AR system.

The Impact of Human Error

No matter how careful your team is, manual data entry and process management will always carry the risk of human error. A simple typo or a misplaced decimal can lead to significant problems down the line. According to one survey, human error is the single most common reason for invoice disputes, creating friction with customers and delaying payments. These mistakes not only affect your bottom line but also consume valuable time as your team works to correct them. Reducing manual touchpoints is key to improving accuracy and ensuring a smoother payment cycle for everyone involved.

The Persistence of Paper Checks

Even with the widespread adoption of digital payments, many businesses are still tied to traditional methods. Surprisingly, about 92% of companies still receive payments via paper checks. This reliance creates a built-in delay, from mail time to manual processing and bank deposits, all of which can negatively impact your cash flow. Handling physical checks also increases the administrative load on your finance team and introduces more opportunities for errors or misplaced payments. Moving away from this outdated method can significantly speed up your entire AR cycle.

The Shift to Digital AR Tools

Businesses are increasingly recognizing that manual AR processes are holding them back. A recent survey found that 52% of companies believe using digital tools is essential for achieving better financial performance. This shift is about more than just convenience; it’s a strategic move to improve efficiency, reduce errors, and gain clearer financial insights. By automating tasks like invoicing, payment reminders, and cash application, you free up your team to focus on more strategic work. Solutions that offer seamless integrations with your existing accounting software can centralize data and provide a real-time view of your financial health.

The 8 Accounts Receivable Process Steps

Let's dive into each step of the AR process in more detail:

Step 1: A Customer Places an Order

Everything kicks off when a customer places an order for your goods or services. Documenting this order accurately is crucial as it sets the foundation for the entire transaction. Make sure all details are captured correctly – from product descriptions to quantities and agreed prices.

Step 2: You Approve Their Credit

Before you extend credit, it's important to evaluate the customer's creditworthiness. This step helps minimize risks associated with non-payment. Use tools like credit reports or financial statements to assess their ability to pay back what they owe.

Using the 5 C's of Credit

A great way to structure your credit evaluation is by using the 5 C's of Credit. This simple framework helps you look at the full picture, so you can make smarter decisions and reduce the risk of non-payment. By systematically checking these five areas, you can get a clear sense of a customer's financial reliability before you agree to terms.

  1. Character: This is all about the customer's reputation. Do they have a solid track record of paying their debts on time? Looking at their credit history and any available references will give you a good sense of their reliability.
  2. Capacity: This measures their actual ability to pay you back. You can gauge this by looking at their income, cash flow, and current debt load. It helps you understand if they have enough money coming in to cover what they'll owe you.
  3. Capital: How much of their own money have they invested in their business? A customer with significant capital invested is generally a lower risk because they have more to lose.
  4. Conditions: This involves looking at the bigger picture. Think about the current economic climate or specific trends in the customer's industry. Are there external factors that could affect their ability to pay?
  5. Collateral: This refers to any assets the customer can pledge as security for the credit. Having collateral provides a safety net for your business in case they default on their payment.

By systematically reviewing these five areas, you can build a comprehensive view of a customer's creditworthiness. As Allianz Trade notes, the 5 C's—Character, Capacity, Capital, Conditions, and Collateral—are fundamental to assessing risk and making informed credit decisions that protect your cash flow.

Step 3: You Send the Invoice

Once an order is confirmed, generate an invoice that clearly outlines what’s being charged – products or services provided, amounts due, and payment terms. Best practices include sending invoices promptly after delivery and ensuring they are easy to understand.

Step 4: You Collect the Payment

Collecting payments requires diligence and consistency:

  • Send reminders as due dates approach.
  • Follow up immediately on overdue payments.
  • Use multiple channels (email, phone) for communication.

Having a structured follow-up system can significantly improve your collection rates.

Step 5: You Record the Payment

When payments come in, matching them accurately against outstanding invoices ensures your books are correct:

  • Apply payments promptly.
  • Resolve any discrepancies quickly.This keeps your financial records accurate and up-to-date.

Step 6: You Reconcile the Account

Think of account reconciliation as a regular health check for your finances. This is where you meticulously compare your accounts receivable ledger against your bank statements to make sure everything lines up perfectly. It’s a crucial step that confirms every payment has been recorded correctly and helps you spot any discrepancies, like missed payments or invoicing errors, before they can cause bigger cash flow headaches. Consistent reconciliation ensures your financial records are not just a guess, but an accurate reflection of your business's health, giving you a solid foundation for making smart decisions.

This process is less about tedious box-checking and more about gathering intelligence. As experts at JPMorgan note, you should "regularly check important A/R numbers (like how quickly invoices are paid or how often they need to be changed) to see what's working and what's not." This practice turns your AR data into a valuable resource. You can start to see patterns in customer payment behavior, which helps you refine your credit policies and collection strategies. It’s about using the information you already have to work smarter, not just harder, at getting paid on time.

Ultimately, effective reconciliation supports the bigger picture of "analyzing data to track performance," as highlighted by HighRadius. When your books are accurate, you can trust the data you're using to monitor key performance indicators. This allows you to identify financial trends and address potential issues before they escalate, ensuring your business stays healthy and has the cash it needs to operate and grow. Having systems that seamlessly integrate your financial tools makes this analysis much more straightforward, turning raw numbers into actionable insights.

Step 6: You Handle Any Disputes

Occasionally disputes arise over invoices or payments:

  • Address these issues swiftly to maintain good customer relations.
  • Investigate claims thoroughly before making adjustments or concessions.

Step 7: You Report on Performance

Regularly review AR metrics such as Days Sales Outstanding (DSO):

  • Analyze trends over time.
  • Identify areas needing improvement (e.g., slow-paying customers).This data-driven approach helps refine strategies for better efficiency.

Step 8: You Manage Bad Debt

Despite best efforts some debts become uncollectible:

  • Identify these accounts early through aging analysis.
  • Write them off appropriately while documenting reasons thoroughly.

Managing bad debt effectively protects against overstated assets on balance sheets source.

Understanding these steps allows businesses not only smoother operations but also stronger financial positions source.

What Are the Biggest AR Challenges?

Managing accounts receivable can be a daunting task, especially when dealing with a high volume of transactions and diverse customer base. Let's break down some common challenges businesses face in this process.

Juggling Too Many Moving Parts

The accounts receivable (AR) process involves multiple steps and stakeholders. For businesses with a large number of customers, managing these steps can become overwhelming. Each transaction needs to be tracked from order placement to payment collection, requiring meticulous documentation and coordination. This complexity often leads to delays and inefficiencies if not managed properly. Companies need systems in place that can handle this level of detail without missing a beat.

Avoiding Costly Manual Errors

Relying on manual processes for AR management is risky. Human errors in invoicing, payment tracking, or data entry can lead to significant discrepancies in financial records. These errors not only affect cash flow but also create distrust among customers if they receive incorrect invoices or reminders. Automating these processes can drastically reduce the likelihood of such mistakes, ensuring accuracy and efficiency.

Dealing with Customer Disputes

Disputes over invoices or payments are inevitable but managing them effectively is crucial for maintaining good customer relationships. When disputes arise, they can delay payments and strain business-customer relations. Timely resolution is essential to keep the cash flow steady and customers satisfied. Having clear communication channels and dispute resolution protocols helps address issues quickly.

When Customers Don’t Pay

One of the biggest risks in the AR process is bad debt—when customers fail to pay their dues. This not only impacts cash flow but also requires businesses to write off these amounts, affecting their bottom line. Implementing strict credit policies and regularly reviewing customer creditworthiness can mitigate this risk.

5 Best Practices for a Smoother AR Process

Improving your AR process doesn't have to be complicated. Here are some actionable tips that can make a big difference:

Automate Where You Can

Using software solutions for invoicing, payment tracking, and collections can significantly reduce manual errors and improve efficiency. Tools like HubiFi offer automated revenue recognition solutions that streamline these tasks, allowing your team to focus on more strategic activities.

Improve Employee Satisfaction

Let's be honest: manual accounts receivable tasks can be a major drain on your team's morale. Chasing down late payments, correcting data entry errors, and manually matching invoices to payments is repetitive and often thankless work. Automating the AR process frees your finance professionals from these tedious tasks. Instead of spending their days on administrative follow-ups, they can focus on more strategic initiatives like financial analysis, forecasting, and improving customer relationships. This shift not only makes their roles more engaging and fulfilling but also reduces burnout and improves overall job satisfaction, creating a more positive and productive work environment for everyone.

Strengthen Security and Prevent Fraud

Manual AR processes can leave your business vulnerable to both internal and external fraud. When invoices and payments are handled by hand, it's easier for mistakes—or intentional deceptions—to slip through the cracks. Automated systems introduce a new level of security by creating a clear, digital audit trail for every transaction. With built-in checks, role-based access controls, and validation rules, you can significantly reduce the risk of issues like duplicate payments or fraudulent invoices. Centralizing your financial data within a secure platform ensures that all activities are tracked and transparent, making it much harder for unauthorized actions to go unnoticed and protecting your company’s valuable assets.

Simplify Audits and Reporting

Preparing for an audit can feel like a frantic scavenger hunt, with your team digging through spreadsheets and paper files to piece together the necessary documentation. An automated AR system transforms this stressful process into a straightforward one. All your invoicing, payment, and customer communication data is stored in one centralized location, creating a clean and easily accessible record for auditors. With real-time dashboards and reporting features, you can pull accurate performance metrics in moments, not days. This constant state of audit-readiness not only simplifies compliance but also gives leadership the clear financial visibility needed to make informed strategic decisions throughout the year.

Enable Scalability and Growth

As your business expands, your manual AR processes will struggle to keep up. Simply hiring more people to manage a growing number of invoices isn't a sustainable or cost-effective solution. It often leads to more errors and slower collection times. Automation provides the foundation for scalable growth. An automated system can handle a significant increase in transaction volume without requiring a proportional increase in staff. This efficiency ensures that your cash flow remains healthy and your back-office operations don't become a bottleneck. By implementing technology that can grow with your business, you're setting your company up for long-term success and profitability.

Set Clear Credit Policies from the Start

Defining clear credit policies helps assess customer creditworthiness effectively and manage risk better. By setting criteria for extending credit, you minimize the chances of bad debt while maintaining healthy customer relationships.

Define Your Payment Terms (Net 30, 2/10)

Your payment terms are the ground rules for every transaction, so make them crystal clear. These terms, which should be prominently displayed on every invoice, tell your customers exactly when their payment is due. Common terms include "Net 30" or "Net 60," meaning the full payment is expected within 30 or 60 days. You can also offer incentives for early payment. For example, "2/10, Net 30" lets a customer take a 2% discount if they pay within 10 days; otherwise, the full amount is due in 30 days. Establishing these terms upfront eliminates confusion and helps you create a more predictable cash flow cycle for your business.

Consider Dynamic Discounting and Late Fees

Incentives and consequences are powerful tools for encouraging prompt payments. Dynamic discounting, like the "2/10, Net 30" term, gives customers a compelling reason to pay you sooner rather than later, which can significantly improve your cash flow. On the flip side, don't be afraid to implement late payment fees for invoices that go past their due date. This isn't about punishing your customers; it's about reinforcing the importance of your payment terms and compensating your business for the extra administrative effort required to follow up on overdue accounts. A clear policy on both discounts and late fees helps set professional boundaries and encourages timely payments across the board.

Keep Communication Lines Open

Regular communication with customers about their accounts helps prevent disputes and ensures timely payments. Sending reminders before due dates or following up on overdue invoices keeps your AR process running smoothly.

Make Collections a Priority

Implementing an aging process for invoices allows you to prioritize collections based on how long they've been outstanding. This approach ensures that older debts are addressed first, improving your cash flow management.

Applying the "10 Rule" for Healthy Cash Flow

A great rule of thumb for managing collections is the "10 Rule." This guideline suggests that your business should aim to collect at least 10% of your total outstanding receivables each month. It’s a simple yet powerful benchmark that helps you maintain a steady stream of income, which is essential for covering daily operations and avoiding cash crunches. Consistently hitting this target reduces the risk of invoices turning into bad debt and provides a clearer picture of your customers' payment habits. Think of it as a monthly health check for your AR process, ensuring you stay proactive rather than reactive when it comes to getting paid.

Track Your Key AR Metrics

Regularly reviewing accounts receivable metrics like days sales outstanding (DSO) helps identify trends and areas for improvement. Analyzing these metrics provides insights into your AR performance, guiding decisions that enhance efficiency.

Days Sales Outstanding (DSO)

Think of Days Sales Outstanding (DSO) as a stopwatch for your invoices. This metric tells you the average number of days it takes to collect payment after you've made a sale. A lower DSO is a great sign—it means cash is flowing back into your business quickly, keeping your operations running smoothly. Regularly tracking your DSO helps you spot trends. If you see the number creeping up, it might be a red flag that certain customers are consistently paying late. This data-driven insight allows you to refine your collection strategies before small issues become big problems.

Collections Efficiency Index (CEI)

The Collections Efficiency Index (CEI) is like a report card for your collections team. It shows how effective you are at collecting the money you're owed during a specific period. A higher percentage means your team is doing a fantastic job of bringing in payments. Unlike DSO, which measures time, CEI focuses on the amount collected versus the amount that was available to be collected. It’s a powerful way to gauge the performance of your collections process and identify if your strategies are truly working, giving you a clear picture of your team's success.

Percentage of Overdue Invoices

This metric is straightforward but incredibly telling: it’s the percentage of your total invoices that are past their due date. Naturally, you want this number to be as low as possible. A low percentage indicates that your customers are paying on time and your AR process is healthy. If this number starts to climb, it’s a clear signal to investigate. It could point to issues with your credit policies, unclear invoice terms, or a need for more consistent follow-up. Keeping a close eye on this metric helps you address problems proactively.

Timely Invoicing

While not a traditional metric you track on a dashboard, the speed of your invoicing is a critical driver of AR performance. The sooner you send an invoice after delivering a product or service, the sooner the payment clock starts ticking. Delays in invoicing directly lead to delays in payment, which can strain your cash flow. Establishing a process to send invoices immediately is one of the simplest yet most effective ways to encourage prompt payment. This is where automation can be a game-changer, ensuring invoices are generated and sent without any manual hold-ups.

Offer Multiple Ways to Pay

Think about your own experiences as a customer. When a company makes it easy to pay, you're more likely to settle the bill right away. The same principle applies to your business. Providing a variety of payment options—like credit cards, ACH transfers, and online payment portals—removes a common barrier and can significantly enhance the likelihood of timely payments. When customers can use their preferred method, the entire transaction becomes smoother, which directly improves your cash flow. Of course, managing data from multiple payment sources can get complicated. That's why having a system with strong integrations is key to ensuring all that incoming revenue is tracked and recognized accurately, regardless of the payment channel.

The Future of AR Management

The days of manually chasing invoices and updating ledgers in spreadsheets are quickly fading. The future of accounts receivable management is rooted in technology that streamlines processes and provides deeper financial insights. Using software to handle invoicing, track payments, and manage collections is no longer just an option—it's a core strategy for reducing manual errors and improving efficiency. When you integrate your AR process with your accounting software, ERP, and CRM, you create a single source of truth that eliminates data silos and gives you a clear view of your financial health. This shift allows your team to move away from tedious administrative tasks and focus on strategic activities like building customer relationships and analyzing financial performance.

Automating your AR workflow is one of the most effective ways to get paid faster and maintain a healthy cash flow. By establishing clear credit policies and maintaining open communication with customers, you set a strong foundation. But automation takes it a step further by ensuring invoices are sent on time, reminders are triggered automatically, and payments are applied correctly without manual intervention. This not only speeds up the collection cycle but also enhances the customer experience by providing timely and accurate information. Ultimately, a well-oiled, automated AR system is vital for any business looking to scale efficiently and make data-driven decisions.

The Role of AI and Predictive Analytics

Looking ahead, artificial intelligence (AI) and predictive analytics are set to transform AR management even further. Imagine a system that doesn't just track overdue invoices but predicts which customers are likely to pay late based on historical data and payment patterns. This is where the future is headed. AI-powered tools can make the entire AR process smoother by forecasting cash flow with greater accuracy and even handling routine customer communications automatically. This level of intelligence allows businesses to be proactive rather than reactive, addressing potential payment issues before they escalate and optimizing collection strategies for different customer segments.

How AR Fits into the Broader Accounting Cycle

Your accounts receivable process doesn't operate in a vacuum. It's a critical piece of the larger accounting cycle, which is the systematic process businesses follow to record all financial activities and generate accurate financial reports. Think of the accounting cycle as the engine that keeps your company's financial records running smoothly and in compliance with regulations. Each step, from recording an initial transaction to preparing the final financial statements, builds upon the last. Following this cycle diligently ensures your financial data is reliable, which is essential for making sound business decisions, securing loans, and satisfying investors. Your AR activities are some of the first and most frequent inputs into this essential cycle.

The 7 Steps of the Accounting Cycle

The accounting cycle consists of a series of essential steps that ensure financial accuracy and consistency. It begins with identifying and analyzing transactions—like a credit sale, which kicks off the AR process. From there, the steps include recording transactions in a journal, posting them to the general ledger, creating a trial balance, making adjusting entries, and finally, closing the books to prepare the official financial statements. Every invoice you send and every payment you receive is a transaction that must be meticulously recorded in your journal and ledger. This is where a robust system becomes invaluable, ensuring every AR entry is captured correctly, which is fundamental for the integrity of your final financial reports.

Streamline Your AR Process with HubiFi

HubiFi offers comprehensive solutions designed to make your AR process as seamless as possible:

Automate Your Revenue Recognition

HubiFi's automated revenue recognition solutions enhance the AR process by ensuring compliance with ASC 606 & 944 standards while reducing manual workload (learn more here).

Get Real-Time AR Analytics

With HubiFi’s real-time analytics and dynamic segmentation features, you gain better visibility into your financial data, enabling informed decision-making (read our blog).

Integrate with Your Existing Tools

HubiFi integrates seamlessly with popular accounting software, ERPs, and CRMs like QuickBooks or Salesforce, ensuring a smooth AR process from start to finish (schedule a demo).

By leveraging these best practices and utilizing tools like HubiFi, businesses can optimize their accounts receivable processes efficiently while maintaining strong customer relationships.

Ready to Improve Your AR Process?

Optimizing your accounts receivable process can make a world of difference in your business's financial health. By implementing the tips and best practices we've discussed, you can streamline operations, reduce errors, and improve cash flow. Don't wait—start making changes today to see immediate benefits.

See HubiFi in Action

Ready to take your accounts receivable process to the next level? Schedule a demo with HubiFi to see how their solutions can benefit your business. In this demo, you'll discover how HubiFi's automated revenue recognition, real-time analytics, and seamless integrations can transform your financial operations. Get started now and experience the difference!

Making Your AR Process Work for You

Mastering the accounts receivable process is essential for maintaining your business's financial health and ensuring steady cash flow. By understanding each step, from customer order placement to bad debt management, you can implement strategies that enhance efficiency and reduce errors. Leveraging automation tools like HubiFi can further streamline your operations, providing real-time insights and seamless integrations that make managing AR a breeze.

Taking action today by refining your AR processes and utilizing advanced solutions will not only improve your bottom line but also strengthen customer relationships. Ready to see the difference? Schedule a demo with HubiFi and take the first step towards optimizing your accounts receivable process. Your business deserves it!

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Frequently Asked Questions

What is the accounts receivable process?The accounts receivable (AR) process involves managing the money owed to your business by customers for goods or services provided on credit. It includes steps like customer order placement, credit approval, invoicing, payment collection, cash application, dispute resolution, reporting, and bad debt management. This process is crucial for maintaining a steady cash flow and ensuring financial stability.

Why is managing accounts receivable important?Managing accounts receivable effectively ensures that your business has the necessary cash flow for daily operations and long-term growth. It helps avoid liquidity issues, reduces bad debt risks, and provides valuable insights into customer payment behaviors. Proper AR management also fosters positive relationships with customers by ensuring clear communication and timely follow-ups.

What are common challenges in the accounts receivable process?Some common challenges include complexity due to multiple steps and stakeholders involved, manual errors from relying on non-automated processes, disputes over invoices or payments that can delay cash flow, and the risk of bad debt when customers fail to pay their dues. Addressing these challenges requires robust systems and clear protocols.

How can I improve my accounts receivable process?You can enhance your AR process by automating tasks like invoicing and payment tracking to reduce manual errors. Establish clear credit policies to assess customer creditworthiness effectively. Maintain open communication with customers about their accounts to prevent disputes and ensure timely payments. Implement an aging process for invoices to prioritize collections based on their age and regularly review AR metrics like days sales outstanding (DSO) for continuous improvement.

How can HubiFi help streamline my accounts receivable process?HubiFi offers solutions designed to make your AR process seamless. Their automated revenue recognition solutions ensure compliance with ASC 606 & 944 standards while reducing manual workload. Real-time analytics and dynamic segmentation provide better visibility into financial data for informed decision-making. Additionally, HubiFi integrates seamlessly with popular accounting software, ERPs, and CRMs like QuickBooks or Salesforce, ensuring a smooth AR process from start to finish. You can schedule a demo with HubiFi to see how their solutions can benefit your business.

Jason Berwanger

Former Root, EVP of Finance/Data at multiple FinTech startups

Jason Kyle Berwanger: An accomplished two-time entrepreneur, polyglot in finance, data & tech with 15 years of expertise. Builder, practitioner, leader—pioneering multiple ERP implementations and data solutions. Catalyst behind a 6% gross margin improvement with a sub-90-day IPO at Root insurance, powered by his vision & platform. Having held virtually every role from accountant to finance systems to finance exec, he brings a rare and noteworthy perspective in rethinking the finance tooling landscape.

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