Captive Product Pricing: How It Works & Examples

May 30, 2025
Jason Berwanger
Growth

Learn how captive product pricing can boost your business revenue with this simple guide, covering strategies and tips for effective implementation.

Captive Product Pricing: A Simple Guide for Businesses

Jason Berwanger

Former Root, EVP of Finance/Data at multiple FinTech startups

Jason Kyle Berwanger: An accomplished two-time entrepreneur, polyglot in finance, data & tech with 15 years of expertise. Builder, practitioner, leader—pioneering multiple ERP implementations and data solutions. Catalyst behind a 6% gross margin improvement with a sub-90-day IPO at Root insurance, powered by his vision & platform. Having held virtually every role from accountant to finance systems to finance exec, he brings a rare and noteworthy perspective in rethinking the finance tooling landscape.