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6 Best Financial Data Aggregation Software Tools

December 2, 2025
Jason Berwanger
Accounting

Compare the best financial data aggregation software for businesses. Find features, pricing, and tips to choose the right platform for your financial needs.

A computer screen showing a financial data aggregation software dashboard with data charts.

How can you be sure you’re making the right strategic moves if your financial data is siloed and out of date? Relying on last month’s numbers to make today’s decisions is a recipe for missed opportunities. To get a true, real-time understanding of your business’s health, you need a complete and current picture of your finances. This is the core promise of financial data aggregation software. It’s not just about organizing your accounts; it’s about transforming scattered data points into a strategic asset. This technology provides the clarity needed to spot trends, manage cash flow, and plan for the future with confidence. We’ll explore how these tools work and how to find a solution that gives you the insights needed to drive real growth.

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Key Takeaways

  • Unify Your Financial Data to Reclaim Your Time: Instead of manually piecing together reports, aggregation software automatically pulls all your financial information into one place. This gives you a complete, up-to-the-minute view of your business so you can stop chasing data and start making strategic decisions.
  • Match the Software to Your Primary Goal: Not all aggregation tools are the same. Identify your main objective—whether it's automating complex revenue recognition, building a fintech app, or improving data visualization—and choose a platform designed specifically for that purpose.
  • Verify Security and System Compatibility Before Committing: Your financial data is sensitive, so confirm any provider uses secure, modern APIs. Also, make a list of your essential tools, like your CRM and accounting software, and ensure the platform integrates with them seamlessly to create a truly connected system.

What Is Financial Data Aggregation Software?

If you’re running a business, your financial data probably lives in a dozen different places. You have information in your bank accounts, credit card statements, payment processors like Stripe, your accounting software, and maybe even a few spreadsheets. Trying to piece it all together to get a clear picture of your company’s health can feel like a full-time job. This is where financial data aggregation software comes in.

Think of it as a central hub for all your financial information. This type of software automatically connects to your various accounts and pulls all the data into a single, unified platform. Instead of manually downloading statements and copy-pasting numbers, you get a consolidated view of your finances in one place. It’s designed to reclaim those lost hours by automating data collection. This allows you to spend less time chasing down data and more time making strategic decisions based on a complete and accurate financial picture. It’s a powerful tool for anyone who needs to manage money across multiple sources, from small businesses to large enterprises.

How Does It Work?

So, how does this software actually get all your data into one place? It typically uses one of two methods. The most common and secure method is through an Application Programming Interface, or API. An API acts as a secure messenger that allows different software applications to talk to each other. Your bank or financial institution provides a secure, pre-approved channel for the aggregation software to request and receive your data without ever sharing your login credentials.

The older method is called screen scraping. With this approach, you provide your username and password for each account to the aggregator, which then logs in on your behalf to copy, or "scrape," the data. While it can connect to institutions that don't offer APIs, it's generally less secure. Before you share your data, it's always a good idea to understand which method a provider uses.

Key Features and Data Sources

The real power of this software lies in its ability to connect with a huge range of data sources. The best platforms don't just stop at business bank accounts and credit cards. They can pull information from investment portfolios, loan accounts, payment gateways like PayPal and Stripe, and even your CRM. This creates a truly holistic view of your financial standing, all on a single platform.

This comprehensive connection allows you to see everything from daily cash flow to long-term investment performance without switching between tabs. For businesses operating globally, many tools also support multi-currency accounts, giving you a clear picture of your assets no matter where they are. Having seamless system integrations is key to making sure you capture every transaction and build a reliable financial record.

The Best Financial Data Aggregation Software

Choosing the right financial data aggregation software isn't a one-size-fits-all decision. The best tool for your business depends entirely on your specific goals. Are you trying to streamline revenue recognition for thousands of daily transactions? Or are you building a fintech app that needs to connect to users' bank accounts? Each platform has its own strengths, from API connectivity to enterprise-level data services.

To help you find the right fit, I’ve broken down some of the top players in the space, highlighting what each one does best. This comparison will give you a clear picture of their core functions so you can match a solution to your unique business needs. Let's look at the leading options available.

HubiFi: For Automated Revenue Recognition

If your main challenge is managing complex revenue streams and staying compliant, HubiFi is built for you. It’s designed specifically for high-volume businesses that need to automate revenue recognition according to standards like ASC 606. This software offers a powerful way to reclaim hours previously lost to manual data entry by centralizing your financial management. It pulls data from different sources—like your payment processor, CRM, and accounting software—into one place, giving you a clear, real-time view of your financials. This is ideal for companies that need to close their books quickly, pass audits without stress, and make strategic decisions based on accurate data. You can explore more of their insights on the HubiFi Blog.

Plaid: For API Connectivity

You’ve probably used Plaid without even realizing it. It’s the engine behind many popular fintech apps that connect to your bank account. Plaid specializes in API connectivity, acting as a secure bridge between financial institutions and applications. It allows developers to build tools that let users link their bank accounts to manage finances, make payments, or apply for loans. If you’re developing a product that requires access to user-permissioned financial data, Plaid is the industry standard. Its focus is less on internal financial reporting and more on enabling the secure flow of data for consumer-facing applications.

Yodlee: For Enterprise Data Services

Yodlee, now part of Envestnet, is a veteran in the financial data aggregation space and is best suited for large enterprises like banks and established fintech companies. It provides a massive network of data connections, offering real-time updates and robust fraud detection features. Yodlee’s platform is designed for institutions that need to offer comprehensive financial management tools to their own customers, such as personal finance dashboards or wealth management portals. While it’s a powerful solution, its enterprise focus means it might be more complex and costly than what a small or mid-sized business needs for its internal accounting processes.

MX Technologies: For Data Visualization

Data is only useful if you can understand it, and that’s where MX shines. This platform focuses on cleaning up and enriching raw financial data to provide clear, actionable insights. MX helps financial institutions and fintech companies present data in a visually appealing and easy-to-understand way for their end-users. Think clean dashboards, spending categorizations, and personalized financial advice. If your goal is to improve the customer experience by helping users make sense of their own financial data, MX provides the tools to do just that. It’s all about transforming messy transaction lists into meaningful financial stories.

Finicity: For Lending-Focused Aggregation

Now a Mastercard company, Finicity has carved out a niche in credit decisioning and lending. Its platform provides tools that help lenders get a more accurate picture of a borrower's financial health by analyzing real-time cash flow and transaction data. This allows for faster and more informed credit decisions, moving beyond traditional credit scores. If your business operates in the lending space—whether for mortgages, auto loans, or personal credit—Finicity offers the specialized data and analytics you need. It’s a focused solution designed to solve the specific challenges of assessing creditworthiness in a modern financial landscape.

Akoya: For Open Finance APIs

Akoya operates as a secure data network that helps banks, financial institutions, and fintech companies share data directly and safely. Think of it as a protected middleman that ensures data is only shared with explicit consumer consent, without requiring users to hand over their login credentials. Akoya is focused on creating a more secure and transparent ecosystem through an API-based, network approach. This is particularly important for businesses that prioritize data security and want to align with the future of open finance. It’s less of a direct data tool and more of a secure pathway for data to travel between trusted parties.

Key Features to Look For

When you’re comparing financial data aggregation software, it’s easy to get lost in a sea of features. To cut through the noise, focus on the capabilities that will actually make a difference in your day-to-day operations. The right tool should not only gather your data but also make it accessible, understandable, and actionable. It’s about finding a solution that fits into your existing workflow and helps you make smarter, faster decisions without adding more complexity to your plate.

Real-Time Data Sync

If your data is a week old, so are your decisions. Real-time data synchronization is non-negotiable because it ensures the information you’re looking at is always current. This feature automates data collection, giving you a centralized platform for financial management that reflects what’s happening in your business right now. Instead of spending hours manually pulling reports and reconciling numbers, you can trust that your dashboards are accurate. This immediacy is crucial for everything from managing cash flow to spotting trends before they become problems, allowing you to reclaim lost hours and focus on strategy.

Seamless System Integrations

Your financial data doesn’t live in a vacuum. It needs to connect with your accounting software, ERP, CRM, and payment processors. A top-tier aggregation tool offers seamless system integrations that bring all your platforms together. Before committing to a provider, make a list of the tools you already use and verify that the software can connect to them without a hitch. This eliminates manual data entry, reduces the risk of human error, and creates a single source of truth for your financial information. The goal is a connected ecosystem where data flows freely between the systems you rely on every day.

Custom Dashboards and Reports

Standard reports are a good starting point, but your business has unique goals and key performance indicators. Look for software that offers flexible reporting and customizable dashboards. You should be able to organize and visualize data in a way that makes sense for your team. Whether you need to group data by product line, customer segment, or region, the right tool lets you build reports that answer your most important questions. This level of customization turns raw data into clear business insights, helping you track progress and share meaningful updates with stakeholders.

Automated Compliance and Audit Tools

Meeting compliance standards like ASC 606 can be a major headache, especially for high-volume businesses. The best financial data aggregation tools come with built-in features to automate these processes. By using secure financial data APIs, the software can ensure seamless communication between your systems while applying the correct accounting rules automatically. This not only helps you close your books faster and more accurately but also prepares you for audits. Having an automated, transparent trail of your financial data makes passing an audit much smoother and less stressful. If you want to see how this works in practice, you can always schedule a demo to walk through the process.

Is Your Financial Data Secure?

Handing over access to your financial data is a big deal, and it’s smart to ask questions about security. When you’re dealing with sensitive information like revenue streams, customer transactions, and bank details, you need to be confident that your data is protected from unauthorized access and breaches. The good news is that reputable financial data aggregation providers take security very seriously. They build their platforms on a foundation of advanced security protocols designed to keep your information safe, because their entire business model depends on earning and keeping your trust.

The key is understanding the difference between modern, secure methods and older, riskier ones. Top-tier platforms don’t just put a lock on the door; they build a fortress. They use a combination of secure connection methods, powerful encryption, and strict access controls to protect your data at every stage—from the moment it leaves your bank to when it's stored in their systems. By learning to spot these features, you can tell the difference between a provider that simply talks about security and one that truly delivers it. Let’s walk through the main security measures you should look for when evaluating a financial data aggregation tool.

Open Finance APIs vs. Screen Scraping

When a platform needs to connect to your financial accounts, it typically uses one of two methods: an application programming interface (API) or screen scraping. With screen scraping, you provide your login credentials to the aggregator, which then logs in as you to copy and paste the data. This method is less secure because it requires you to share your username and password.

A modern, secure API, on the other hand, creates a direct and authorized connection between your bank and the software. Instead of sharing your credentials, the API uses secure tokens to grant access. Think of it as giving the app a limited-access keycard instead of the master key. The financial industry is moving toward these more secure, API-based methods because they offer far greater data protection and privacy.

Encryption and Data Protection Standards

Encryption is the process of scrambling your data so that it’s unreadable to anyone without the proper authorization. It’s a fundamental component of data security. Leading financial data aggregators use robust encryption protocols, like AES-256, to protect your data both when it’s being transferred (in transit) and when it’s stored (at rest).

Beyond encryption, look for providers that comply with recognized data security standards, such as SOC 2 (Service Organization Control 2). A SOC 2 certification means an independent auditor has verified that the company follows strict policies and procedures for managing customer data. This demonstrates a serious commitment to maintaining a secure environment and gives you peace of mind that your financial information is in good hands.

Multi-Factor Authentication and Access Controls

Strong security starts at the front door. Multi-factor authentication (MFA) adds a critical layer of protection by requiring two or more verification methods to log in, such as a password and a one-time code sent to your phone. This makes it significantly harder for unauthorized users to gain access to your account, even if they manage to steal your password.

Equally important are internal access controls. Your financial data aggregation platform should allow you to set granular permissions, defining who on your team can view, edit, or manage specific data sets. This ensures that employees only have access to the information they need to do their jobs, minimizing internal risks and helping you maintain control over your most sensitive financial data.

Common Myths About Financial Data Aggregation

When you’re considering a new financial tool, it’s natural for questions and a bit of skepticism to surface. Financial data aggregation is powerful, but it’s also surrounded by a few common misconceptions. Let's clear the air on what this technology actually does and how it works, so you can separate the myths from the reality. Understanding these distinctions will help you find the right solution for your business without getting tripped up by misinformation.

Myth: You Lose Control of Your Data

The idea of giving a third party access to your financial accounts can be intimidating. However, the fear that you’ll lose control of your data is largely unfounded with modern, secure platforms. Reputable aggregation services don’t just take your data; they operate on a consent-based model. You decide what information to share and for what purpose. Due to ongoing privacy concerns, the industry has moved toward secure APIs that act as a protected channel between your bank and the software, ensuring you remain in the driver's seat of your own information.

Myth: It's Just Another ETL Tool

It’s easy to confuse data aggregation with ETL (Extract, Transform, Load) processes, but they serve different primary functions. Think of a data aggregator as a tool that collects and combines all your financial data from different sources into one unified view. An ETL tool does more; it extracts the data, transforms it into a different format or structure, and then loads it into a final destination like a data warehouse. While some platforms offer features that overlap, aggregation is fundamentally about creating a single source of truth, which is essential for accurate reporting and seamless integrations.

Myth: All Updates Are Instantaneous

While we’d all love for our financial dashboards to update in the blink of an eye, not all data aggregation is instantaneous. Many modern tools do support real-time or near-real-time data collection, which is critical for tracking transactions and making timely decisions. However, the update frequency often depends on the provider, the financial institution's API limitations, and your specific service plan. When evaluating options, it’s a key question to ask. If you need up-to-the-minute accuracy for your operations, make sure you confirm the sync speed when you schedule a demo with a potential provider.

How Much Does It Cost?

When you start looking at financial data aggregation software, you'll quickly notice that pricing isn't one-size-fits-all. The cost is a reflection of the value it brings—automating tedious manual work, ensuring compliance, and giving you a clear view of your financial health. The price you pay will depend on several factors, including the volume of data you handle, the specific features you need, and the number of systems you want to connect. Most providers structure their pricing in one of three ways: a flat subscription, a usage-based model, or a custom plan for larger businesses. Understanding these models is the first step to finding a solution that fits your budget and operational needs without overpaying for features you won't use.

Each pricing structure has its own set of benefits and potential drawbacks. A subscription offers predictability, which is great for straightforward budgeting and long-term financial planning. Usage-based pricing provides flexibility, allowing you to scale your costs up or down with your business activity, but it can also lead to fluctuating monthly bills. For companies with complex requirements, custom enterprise plans offer a tailored solution, though the final cost is determined after a detailed consultation. Let's break down what you can expect from each of these common models so you can make an informed decision.

Subscription-Based Models

The most straightforward pricing structure is the subscription-based model. With this approach, you pay a fixed monthly or annual fee for access to the software. This is a fantastic option for businesses that value predictable budgeting, as you’ll always know exactly what your bill will be. These plans typically include a set number of features, data connections, and a certain level of customer support. By automating data collection on a centralized platform, this model helps you reclaim valuable hours spent on manual tasks. For many businesses, the clarity and stability of predictable pricing make it the preferred choice for managing financial operations without any surprises.

Usage-Based Pricing

Usage-based pricing is a more flexible model where your costs are directly tied to how much you use the service. You might be charged per API call, per transaction processed, or based on the amount of data you sync. This can be a double-edged sword. On one hand, it allows you to pay only for what you need, which can be cost-effective if your data volume fluctuates. On the other hand, it can make budgeting tricky, as your costs can vary significantly from one month to the next. This model requires you to monitor your usage closely to avoid unexpected expenses, and it may not be the best fit for very small businesses just starting out.

Custom Enterprise Plans

For larger organizations with complex needs, many providers offer custom enterprise plans. Instead of a standard pricing tier, you’ll receive a quote tailored specifically to your business. The final cost is based on your unique requirements, such as the volume of data you process, the number of integrations you need, and any advanced features you select. This approach ensures you get a solution that perfectly fits your operations without paying for features you don't need. The process typically starts when you schedule a consultation to discuss your specific challenges and goals with the provider’s team.

Find the Right Fit for Your Business

Choosing the right financial data aggregation software isn’t a one-size-fits-all decision. The best tool for a startup will look very different from what a global enterprise needs. Your company’s size, transaction volume, and growth trajectory all play a huge role in finding the perfect match. Think about where your business is today and where you want it to be in a few years. Are you focused on simply saving time on manual data entry, or are you preparing for complex audits and international expansion?

Understanding your specific requirements is the first step. A small business might prioritize affordability and ease of use, while a mid-sized company will look for scalability and robust integrations. An enterprise, on the other hand, will demand advanced security, custom reporting, and the ability to handle immense data complexity. Let’s break down what to look for based on your business stage to help you find a solution that not only solves today’s problems but also supports your future growth. You can often see how providers cater to different needs by looking at their pricing information.

For Small Businesses

If you’re running a small business, you know that time is your most valuable asset. Juggling sales, marketing, and operations leaves little room for tedious financial admin. Financial data aggregation software can be a lifesaver, giving you back precious hours by automating data collection from different sources. Instead of manually downloading and combining statements, you get a single, centralized platform for managing your finances. This not only streamlines your bookkeeping but also gives you a clear, up-to-date picture of your cash flow, helping you make smarter decisions without getting bogged down in spreadsheets.

For Mid-Sized Companies

As your business grows, so does its complexity. You’re likely using more software—for accounting, CRM, and payments—and keeping that data in sync becomes a major challenge. For mid-sized companies, the right aggregation tool is one that can grow with you. Look for flexible solutions with strong automation capabilities and, most importantly, a wide range of seamless integrations with the tools you already use. Reliable customer support is also critical during this stage, as you’ll want a partner who can help you solve problems quickly as you scale. Your data aggregation software should be an asset that evolves with your business, not a roadblock.

For Enterprise-Level Needs

Enterprises operate on a different scale, often managing complex financial portfolios that span multiple currencies, countries, and asset types. The right software must consolidate data from a huge variety of sources—from private bank accounts and credit cards to brokerage accounts and crypto wallets. The goal is to create a single, holistic view of all financial assets. This requires robust security protocols, powerful data processing, and the ability to handle intricate compliance standards like ASC 606. For large organizations, a financial data aggregator isn’t just a convenience; it’s an essential tool for strategic decision-making and risk management.

What to Expect During Implementation

Bringing new financial software into your business is a significant step, and it’s helpful to know what the process looks like. While every implementation has its unique quirks, a few common themes pop up. Getting ahead of them can make the transition much smoother and set your team up for success from day one. Think of it less as a one-time setup and more as the beginning of a partnership with your new provider. A successful implementation isn't just about flipping a switch; it's a collaborative effort to align the technology with your specific business goals.

The goal is to get the software running and ensure it fits perfectly with your existing workflows. This involves connecting your data sources, confirming everything is secure, and getting your team comfortable with the new tools. A good provider will guide you through each phase, but understanding the key milestones will help you plan your resources and manage expectations. The most successful implementations happen when everyone is on the same page, working toward a clear goal: better, more accessible financial data that drives smarter decisions. It's about building a foundation for long-term growth, not just solving an immediate problem.

Data Quality and Integration Hurdles

The first step in any data aggregation project is looking at your existing data. The old saying "garbage in, garbage out" is especially true here; the insights you get from your new software are only as good as the data you feed it. You may need to spend some time cleaning up inconsistent or incomplete records before you can connect everything. This initial effort pays off by ensuring your reports are accurate and reliable from the start. Once your data is in good shape, the next piece of the puzzle is integration. Your new platform needs to communicate with the tools you already use, like your ERP and accounting software. A provider with a robust library of seamless integrations makes this process much easier, allowing you to create a single, unified source of financial truth without disrupting your established workflows.

Privacy and Bank Cooperation

Connecting to financial institutions is a core function of aggregation software, but it comes with a major responsibility: protecting sensitive data. Banks are rightfully cautious about sharing client information, and working through their security protocols can sometimes slow things down. This is a necessary part of the process, as it ensures that all data connections are secure and compliant with privacy regulations. Modern financial aggregators have moved away from less secure methods and now primarily use direct API connections, which are pre-approved, secure channels for data sharing. However, you should still anticipate a thorough verification process. Understanding the challenges in financial data aggregation can help you prepare for these security steps and appreciate why they are so important for protecting your business and your customers.

Team Training and Adoption

A new tool is only effective if your team knows how to use it. Moving from manual processes like spreadsheets to an automated platform is a big shift in workflow, and it requires more than just a quick tutorial. Proper training is essential for your team to feel confident and make the most of the software’s features. This includes learning the technical aspects and understanding how to apply the new data insights to their daily work. Successful adoption depends on strong support from your software provider. Look for a partner who offers comprehensive training materials, responsive customer service, and ongoing resources. When your team understands the "why" behind the new system and feels supported during the transition, they are more likely to embrace the change. You can often find helpful articles and guides on a provider's company blog that can support this learning process.

How to Choose the Right Provider

Selecting a financial data aggregation provider is a major decision for your business. This isn't just another software subscription; it's a foundational piece of your financial tech stack that will handle your most sensitive information. The right partner will offer a secure, reliable platform that fits seamlessly into your existing workflows and provides the support you need to succeed. As you evaluate your options, it’s helpful to move beyond the marketing claims and dig into the four key areas that truly matter: security, performance, compatibility, and support. Thinking through each of these will help you find a provider that not only meets your immediate needs but can also scale with you as your business grows.

Check for Security and Compliance

When you’re dealing with financial data, security is non-negotiable. Before you hand over any sensitive information, you need to be confident that the provider has ironclad security measures in place. Ask potential vendors about their data encryption protocols, both in transit and at rest. Look for certifications like SOC 2 compliance, which demonstrates a commitment to protecting customer data. It's crucial to understand the potential privacy and security risks involved and ensure your chosen provider is transparent about how they operate. Beyond general security, verify that their platform helps you meet industry-specific compliance standards, like ASC 606 for revenue recognition, to keep your financial reporting accurate and audit-ready.

Evaluate Performance and Reliability

Your business moves fast, and your financial data needs to keep up. A provider’s performance and reliability can be the difference between making proactive decisions and reacting to outdated information. Inquire about data refresh rates—how close to real-time is the information you’ll be seeing? Consistent uptime is also critical; you can’t afford for your financial nervous system to go down during a critical period like month-end close. Effective real-time data aggregation can significantly impact business outcomes, so ask for performance metrics and any service level agreements (SLAs) they offer. A reliable platform ensures you always have an accurate, up-to-date view of your financial health.

Assess Integration Compatibility

A data aggregation tool is only as good as its ability to connect with your other systems. The last thing you want is a solution that operates in a silo, forcing you into manual data entry and reconciliation tasks. Before committing, map out your existing tech stack—your accounting software, ERP, CRM, and payment gateways—and confirm the provider offers seamless integrations with them. Look for a robust API that allows for custom connections if needed. A provider that connects your financial data across all your essential applications ensures a single source of truth, streamlines your operations, and unlocks deeper insights across your entire business.

Review Support and Resources

When you have a question about complex financial data or a technical issue, you need access to timely, expert support. Look for a provider that acts more like a partner than a vendor. What does their onboarding process look like? Will you have a dedicated account manager? Check their customer service response times and the availability of different support channels, like phone, email, or chat. It’s also a great sign when a company invests in educational resources, such as a detailed knowledge base, webinars, or an insightful blog. A provider that offers comprehensive support can significantly improve your team’s productivity and help you get the most value from the platform.

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Frequently Asked Questions

Will this software replace my current accounting system like QuickBooks or Xero? That’s a great question, and the short answer is no. Think of financial data aggregation software as a powerful partner to your accounting system, not a replacement. Its job is to automatically pull in financial data from all the different places it lives—like your payment processor, CRM, and bank accounts—and organize it in one central hub. From there, it can feed clean, accurate, and comprehensive information into your accounting software, making your records more reliable and saving you from hours of manual data entry.

How is this different from just connecting my bank feeds to my accounting software? Connecting your bank feeds is a great first step, but it only tells part of the story. Financial data aggregation software goes much deeper. It doesn't just pull from your bank; it connects to your payment gateways like Stripe, your CRM, and other operational tools. This creates a complete, 360-degree view of your revenue and cash flow. For businesses that need to track complex transactions for compliance standards like ASC 606, this holistic view is essential for getting the numbers right without manual reconciliation.

My financial data is extremely sensitive. How can I be sure it's truly secure? You are absolutely right to make security your top priority. The most reputable providers use modern, API-based connections, which are secure channels authorized by the financial institutions themselves. This means you never have to share your login credentials. When you're evaluating options, look for providers who are transparent about their security practices, have certifications like SOC 2, and use strong encryption to protect your data both when it's moving and when it's stored.

What's the biggest challenge I should expect when getting started? Honestly, the most common hurdle isn't the software itself, but the state of your existing data. If your records are spread across multiple messy spreadsheets or systems, you may need to do a bit of data cleanup before you can plug everything in. Taking the time to organize your data upfront will make the implementation process much smoother and ensure the insights you get from the new software are accurate from day one.

How do I know which type of software is right for me if they all seem to connect to bank accounts? While most of these tools connect to financial accounts, they're built for very different purposes. The key is to focus on your primary goal. Are you a business owner trying to automate your internal revenue recognition and close your books faster? A solution like HubiFi is designed for that. Are you a developer building a fintech app that needs to connect to your users' bank accounts? A platform like Plaid is your best bet. The right choice depends on who will be using the data and what you need to accomplish with it.

Jason Berwanger

Former Root, EVP of Finance/Data at multiple FinTech startups

Jason Kyle Berwanger: An accomplished two-time entrepreneur, polyglot in finance, data & tech with 15 years of expertise. Builder, practitioner, leader—pioneering multiple ERP implementations and data solutions. Catalyst behind a 6% gross margin improvement with a sub-90-day IPO at Root insurance, powered by his vision & platform. Having held virtually every role from accountant to finance systems to finance exec, he brings a rare and noteworthy perspective in rethinking the finance tooling landscape.