How Does Change Data Capture Work? Explained Simply

June 12, 2025
Jason Berwanger
Accounting

Learn how change data capture works to keep your data updated and synchronized across systems, ensuring accuracy and efficiency in your operations.

Data capture changes visualized on a computer screen.

Keeping various software systems—like your CRM, ERP, and accounting platforms—perfectly in sync can feel like a constant battle, especially when data is changing rapidly. Change Data Capture (CDC) offers a robust solution by automatically identifying and distributing these updates. This ensures that everyone in your organization is working with the freshest, most reliable information, which is crucial for everything from daily operations to month-end closing. Understanding how does change data capture work is the first step to leveraging its power. This guide will walk you through the process, its key methods, and why it’s a game-changer for businesses aiming for real-time analytics and streamlined data pipelines.

Key Takeaways

  • Keep Your Data Fresh with CDC: This smart technology identifies and shares only the changes in your data, meaning all your connected systems stay up-to-date almost instantly, without slow, full data reloads.
  • Achieve Financial Clarity and Speed: By adopting CDC, your finance team gets the real-time, accurate data essential for smooth compliance, quicker financial closes, and confident decision-making.
  • Plan Your CDC Setup for Success: Get the most from CDC by choosing the right implementation method for your needs, fine-tuning its performance within your data processes, and ensuring your team is ready to use it effectively.

What is Change Data Capture (CDC)?

Ever wondered how businesses keep their data perfectly up-to-date across different systems, almost like magic? That's where Change Data Capture, or CDC, comes into play. Think of CDC as a super-efficient detective for your database. It diligently monitors and records every single change—whether it's a new piece of information added, an existing one updated, or something deleted. This isn't just about tracking; it's about quickly and accurately sharing those changes with other systems, like your data warehouse or analytics tools, so everyone is working with the freshest information possible. For businesses dealing with high volumes of transactions, like many of our clients at HubiFi, this capability is a game-changer for maintaining accurate financials and making timely decisions.

What Does CDC Mean and Why Use It?

So, what's the big deal about CDC? At its core, CDC means you have a reliable way to identify and capture data alterations as they happen. This is incredibly important because it helps keep all your different software and systems on the same page, data-wise. Imagine your sales platform, inventory system, and financial reporting tools all reflecting the exact same reality, in real time. That’s the power CDC brings.

Why should you use it? Well, the benefits are pretty compelling. CDC allows for efficient data synchronization without needing massive, slow data dumps. This means you get real-time updates crucial for dynamic reporting and analytics. It’s also fantastic for cloud environments and ensures that migrations can happen with zero downtime. For businesses focused on accurate revenue recognition and compliance, like those adhering to ASC 606, having constantly updated data isn't just nice—it's essential for precise financial closing and confident auditing.

What Makes Up CDC?

Now, let's look at what makes CDC tick. There isn't just one way CDC works; it's more like a toolkit with a few key approaches. One common method is log-based CDC. Most databases keep a transaction log, which is like a detailed diary of every single change – every insert, update, and delete. Log-based CDC taps into this diary to see what’s new.

Another approach involves using triggers. You can set up these triggers in your database to automatically record changes into a separate, dedicated 'change table' whenever data is modified. Then there's query-based CDC, where the system periodically queries the database to find rows that have changed, often by looking at timestamp columns. Each of these CDC methods has its own strengths, and the best one for you depends on your specific database setup and needs.

How Does CDC Actually Work?

So, you're curious about what goes on under the hood with Change Data Capture? Think of CDC as a super-efficient way your systems keep tabs on data modifications. Instead of constantly asking "Has anything changed yet?", CDC has smarter ways to know exactly when and what data has been updated, added, or removed. This means your information stays fresh across different platforms without bogging things down. It’s all about working smarter, not harder, to keep your data in sync. Let's break down the three main steps involved in making this happen, so you can see how it all comes together.

Spotting Changes in Your Database

The first job of CDC is to detect that a change has occurred in your source database. Imagine your database keeps a detailed journal of every transaction—this is often called a transaction log. CDC tools are designed to read these logs in real-time. This method is fantastic because it’s like getting a live feed of updates without constantly poking the main database, which could slow it down. While other methods exist, like using timestamps on rows or setting up database triggers to flag alterations, log-based CDC is generally favored for its efficiency and minimal impact on your database's performance. This way, you're always aware of the latest data shifts almost as they happen, ensuring you have the most current information at your fingertips.

Handling and Saving Change Data

Once a change is spotted, CDC needs to capture the specifics of that change and store it. This isn't just about knowing that something changed, but also what changed, when, and how. Typically, this involves the application or a dedicated CDC tool executing a bit of extra code to record these details, often into a separate, specialized table or staging area. It's crucial that this process maintains data integrity, ensuring the captured information is accurate and complete. For businesses dealing with a high volume of transactions, this reliable capture method ensures that you have a trustworthy record of changes. This is essential for keeping data consistent across all your systems, and you can explore how robust integrations help manage this flow effectively.

Sending Changes Where They Need to Go

After changes are identified and carefully recorded, the final step is to send this updated information to all the other systems that need it. This could be data warehouses where you perform deep analytics, real-time dashboards that track key metrics, or other operational applications that rely on current data. CDC systems are designed to propagate these changes efficiently, often using an event-driven approach where changes are streamed to their destinations almost instantly. The goal is to ensure every connected system has the most current data, maintaining consistency and accuracy everywhere. This synchronization is vital for making informed business decisions and ensuring that everyone in your organization is working with the same, up-to-date information, which is a cornerstone of what we aim to achieve at HubiFi.

Key Ways to Implement CDC

So, you're ready to get Change Data Capture working for you, but how do you actually set it up? There isn't a one-size-fits-all answer, as different methods suit different needs and systems. Think of it like choosing the right tool for a specific job – you want the one that’s most effective and efficient. Let's look at the main ways businesses implement CDC, so you can get a feel for what might work best for your data and help you make more informed strategic decisions.

Using Logs for CDC

One of the most popular and efficient ways to implement CDC is by using database transaction logs. Your database already keeps these logs to record every single change – every new entry, update, or deletion. Log-based CDC taps directly into these native logs. It’s like having a meticulous note-keeper who jots down everything that happens without disturbing the main workflow. This method is fantastic because it has a very low impact on your database's performance, ensuring your operations continue to run smoothly. Plus, by reading directly from the source of truth, it helps maintain high standards of data accuracy across all your connected systems, which is crucial for reliable financial reporting.

Using Triggers for CDC

Another way to capture changes is by using triggers. Think of triggers as little automated actions that you set up directly within your database. When a specific event happens – like a new sale being recorded or customer information being updated – a trigger automatically fires off and records that change, often into a separate changelog table. This method can be very precise because you define exactly what actions should 'trigger' the capture. However, it's a bit like setting up many tiny watchmen; while they're diligent, having too many or poorly designed triggers can add extra load to your database, potentially slowing things down. So, careful planning is key if you go this route to ensure your database performance isn't negatively affected, especially when dealing with complex data integrations.

Using Queries and Polling for CDC

Finally, there's the query-based or polling approach. With this method, the CDC system periodically 'asks' or queries the source database to see if any data has changed since the last check. This is often done by looking at timestamp columns or version numbers on your data records. Imagine it like someone regularly calling up to ask, 'Anything new?' While it can be simpler to set up initially, especially if you don't have access to transaction logs or can't implement triggers, it's generally less efficient. These frequent queries can put an extra burden on your database, potentially impacting its performance, and there might be a delay in capturing changes until the next poll. For businesses needing truly real-time analytics to make timely decisions, other methods are often preferred.

See CDC in Action: The Process

Alright, let's get into the nitty-gritty of how Change Data Capture actually does its magic. It’s a pretty smart system that works in a few clear steps to make sure your data stays fresh and reliable across all your systems. Think of it as a highly efficient internal courier service for your data updates. Understanding this flow can really help you see why it's such a valuable tool, especially when you're aiming for accurate financial reporting and quick decision-making.

Finding the Changes

First things first, CDC needs to spot when a change actually happens in your source database. Imagine it as a vigilant watchdog that’s constantly monitoring your data. Most databases keep a running record of all transactions—things like inserts, updates, and deletes—in what are called transaction logs. CDC taps into these logs. Instead of having to scan entire databases over and over again (which would be super inefficient!), it simply reads these logs to see what’s new.

This method is great because it’s like getting a live feed of every modification. As soon as a change is committed to the database and recorded in the log, CDC knows about it. This continuous monitoring ensures that no update slips through the cracks, laying the groundwork for maintaining high standards of data accuracy from the get-go.

Grabbing the Updated Data

Once CDC identifies that a change has occurred, the next step is to capture the specifics of that change. It’s not enough to just know something changed; CDC needs to know what changed. For instance, if a customer updates their address, CDC will grab the new address information. Systems like Debezium are designed to detect these source database changes and then prepare them to be sent wherever they need to go, like to your analytics platform or a data warehouse.

The most efficient way to do this is often through log-based CDC, which, as we mentioned, reads directly from the database's transaction logs. This approach is fantastic because it doesn’t put extra strain on your primary database. Your main operations can continue running smoothly without performance hits, because CDC is working quietly in the background, picking up only the necessary data from the logs.

Keeping Your Data Consistent and Accurate

The final piece of the puzzle is ensuring that these captured changes are accurately reflected in all your target systems. This is where CDC truly shines, especially in environments where data is flying around at high speed. By propagating only the incremental changes, CDC ensures data integrity and consistency across different platforms. Whether it's updating your CRM, your financial reporting tools, or your business intelligence dashboards, you can trust that the information is current.

This process is crucial for businesses that rely on real-time (or near real-time) data for decision-making. Because CDC focuses on just the changes, it minimizes the impact on the source system's performance and reduces the amount of data that needs to be transferred, which also means less resource consumption. This efficiency helps you maintain a single source of truth, which is vital for accurate analytics and reliable financial operations, something we at HubiFi are passionate about helping businesses achieve.

Why CDC is Great for Financial Systems

If you're in finance, you know that the quality and timeliness of your data can make or break your operations. So much hinges on having the right numbers at the right time, from daily reconciliations to critical month-end closes. Change Data Capture (CDC) isn't just another technical buzzword to add to your list; it's a genuinely practical approach that brings some serious advantages to how financial systems handle information. Imagine having data that’s always current, processes that run more smoothly, and figures you can actually trust across all your platforms—whether it's your ERP, CRM, or specialized accounting software. That’s the kind of impact CDC can have. It helps you move from a reactive stance, where you're always playing catch-up with your data, to a more proactive, insightful one. For businesses dealing with high volumes of transactions, like many HubiFi clients who need robust solutions for complex tasks like ASC 606 revenue recognition, this shift is incredibly valuable. It’s about maintaining compliance, closing your books faster, and making strategic decisions with confidence. Let's look at a few key ways CDC can really transform your financial data handling.

Get Real-Time Data for Better Decisions

In the world of finance, decisions often need to be made quickly, and basing them on outdated information just isn't an option. This is where Change Data Capture truly shines. CDC systems are designed to track changes to your data the moment they occur, essentially giving you a live feed of updates from your databases. Think about what this means for your daily work: the information you're looking at—whether it's for revenue analysis, risk assessment, or just routine operational checks—is always the most current. This allows your team to react swiftly to market shifts, identify emerging opportunities faster, and address potential issues before they grow into bigger problems. With real-time data at your fingertips, you can make more informed, confident decisions that truly drive your business forward.

Work Smarter and Save Costs

Many financial departments still rely on traditional data processing methods, like batch ETL (Extract, Transform, Load), which can be slow and pretty resource-intensive. You know the drill—processes often run overnight or at set intervals, meaning you're not always working with the latest figures during the day. CDC offers a smarter way. By capturing only the changes made to your data, rather than processing entire datasets each time, it allows for near real-time data integration. This significantly optimizes your ETL processes, reducing the load on your systems and, importantly, cutting down operational costs. Think less waiting time for data refreshes and more efficient use of your team's energy and your company's budget. This efficiency can free up valuable resources for other strategic initiatives, helping you achieve more with less.

Make Your Data More Accurate and Synced

One of the biggest headaches in financial management is ensuring data consistency across multiple systems. When your sales platform, accounting software, and reporting tools aren't perfectly aligned, errors can creep in, leading to compliance headaches and flawed analysis. CDC is a fantastic solution for this. By detecting and distributing incremental data changes as they happen, it helps maintain accurate and synchronized data across all your connected systems. This is crucial for everything from daily reconciliations to passing audits smoothly and generating reliable financial reports. With CDC, you can build confidence that everyone in your organization is working from the same, up-to-date playbook, which is essential for robust financial governance and gaining clear insights for strategic planning.

How CDC Fits into Data Pipelines and ETL

Change Data Capture isn't just a nifty trick; it's a fundamental player in your overall data strategy, especially when we talk about data pipelines and the classic Extract, Transform, Load (ETL) process. Think of CDC as that super-efficient team member who ensures your data workflows are lean and mean. By zeroing in on only the data that has actually changed, CDC streamlines how information moves from its source—like your transactional databases—to your analytical systems or data warehouses. This is incredibly important for keeping your financial data current, ensuring your reports reflect the very latest information, which is a core part of what we help businesses achieve at HubiFi for accurate financial reporting and compliance. It means less waiting and more doing, with data you can actually trust.

Connect CDC with Your ETL

One of the biggest wins with CDC is how it can truly revitalize your ETL processes. Traditional ETL often involves moving massive chunks of data, even if only a tiny bit has changed since the last run. This can be slow and put a strain on your systems. CDC changes this by allowing your ETL process to extract only the changed data. This makes the initial data extraction phase significantly faster and uses fewer resources. It’s a smarter way to work. This efficiency is also a perfect match for modern data architectures that often use an ELT (Extract, Load, Transform) approach. With ELT, data is loaded into the target system first and then transformed. CDC feeds these changes directly, ensuring your data warehouse or analytics platform is always ready with the freshest data without the heavy lifting of full data dumps.

Make Your Data Workflows Better

Imagine your team being able to respond to business events almost as they unfold. That’s the kind of agility CDC brings to your data workflows. By identifying and tracking changes in your databases in real-time, CDC helps your organization streamline data workflows and significantly improve operational efficiency. Instead of waiting hours or even days for batch updates, which can delay crucial insights, CDC provides a continuous stream of updates. This means your financial dashboards, inventory levels, and customer records can reflect the current state of your business much more accurately. For businesses that rely on timely data for critical processes like revenue recognition under ASC 606 or maintaining up-to-the-minute compliance, this real-time capability is invaluable for making informed decisions quickly.

Help Replicate and Sync Your Data

Keeping data consistent across different systems can feel like a constant battle, but CDC offers a robust solution here. It’s fantastic for data replication and synchronization, ensuring data integrity and consistency across your entire tech stack. This is particularly beneficial in high-transaction environments where you need reliable, low-latency data replication to keep everything aligned. For example, if a customer updates their address in your CRM, CDC can ensure that change is quickly and accurately mirrored in your billing system and marketing platforms. Methods like log-based CDC, which operate by reading database transaction logs, are especially good for this because they capture changes without bogging down your source database, ensuring everyone is working from the same, correct information.

Tackle Common CDC Setup Challenges

Setting up Change Data Capture can feel like a significant undertaking, but knowing the common hurdles beforehand can make the entire process much smoother. Think of it as getting a friendly heads-up! We'll walk through some typical challenges you might encounter and, more importantly, how to approach them. The aim here is to get you well-prepared so you can implement CDC effectively and start seeing those benefits without too many bumps in the road.

Handle Performance and Scale

One of the first things you'll want to consider with CDC is how it will perform, especially as your data volumes grow. Different operational databases, whether it's MySQL, PostgreSQL, Microsoft SQL Server, or Oracle, each have their own distinct methods for CDC. This variety means there isn't a universal playbook, and each system can present unique challenges and limitations that you'll need to manage and optimize.

The great news is that CDC itself is designed to enhance performance compared to older data integration methods. Traditional ETL processes often operate in batches, meaning data is extracted and loaded at set intervals, like daily or weekly. CDC, however, allows you to capture changes almost as they happen. This shift towards near real-time data integration is a massive advantage, particularly when you need the most current information for decision-making. The key is to understand your specific database's CDC mechanisms and plan carefully for how you'll manage its unique demands as your business scales.

Keep Data High-Quality and Secure

Maintaining top-notch data quality and robust security is absolutely essential, and CDC is a strong ally in this effort. It plays a crucial role in ensuring data integrity and consistency across all your connected systems. This becomes especially critical in high-velocity environments where data is constantly changing, and you need reliable, low-latency replication you can count on. For businesses handling a large number of transactions, ensuring every piece of data is accurate and perfectly synced is non-negotiable.

A common challenge many businesses face is integrating data smoothly from various external systems. You might have your sales data in one platform and your inventory data in another, for example. CDC can help centralize this information, ensuring consistency across the board. This not only improves the overall quality of your data but also strengthens your data security by providing a clear, auditable trail of every change. For businesses looking to streamline these processes, exploring solutions that offer robust integrations with your existing tools can make a significant difference.

Meet Regulatory Rules

Meeting regulatory requirements is a major consideration for any business, and it’s particularly vital in the financial sector. CDC can be incredibly helpful here. By detecting and capturing incremental changes to your data, CDC helps you maintain compliance by ensuring your records are consistently accurate and up-to-date. This is often a fundamental requirement for adhering to various industry standards and regulations, like ASC 606 for revenue recognition, where a clear history of data changes is essential.

Furthermore, the accurate historical data captured by CDC is invaluable. For financial services organizations, this data can be used to apply predictive models to forecast future trends, all while ensuring you stay compliant with regulatory standards. Knowing that your data is consistently captured and verified gives you a solid foundation for audits and regulatory reporting. If your goals include achieving quick and accurate financial closes, ensuring your CDC setup supports these compliance needs is key. Many businesses find that specialized Automated Revenue Recognition solutions are incredibly effective for managing these complexities.

Smart Ways to Use CDC

Alright, so you're ready to get Change Data Capture working for you. That's fantastic! CDC can be a real game-changer for keeping your data fresh and your systems in sync. But like any powerful tool, using it smartly makes all the difference. Let's talk about a few key ways to make sure your CDC setup is a success from day one.

Pick the Best CDC Method for You

First things first, you’ll need to choose how you want to implement CDC. There isn't a one-size-fits-all answer here, as different businesses have different needs. You'll generally come across a few main approaches: log-based, trigger-based, and query-based CDC. Many experts recommend log-based CDC because it taps directly into your database's transaction logs. This usually means it has a pretty light touch on your database's performance, which is a big plus.

However, each method has its own set of pros and cons. For instance, using audit columns might seem simple to set up, but you could miss things like deleted records. On the other hand, while log-based CDC is super efficient, it can be a bit more complex to get going. The key is to really understand these trade-offs and pick the method that aligns best with your technical setup and what you want to achieve.

Make Your CDC Perform Its Best

Once you've picked your method, you'll want to make sure it's running like a well-oiled machine. A big part of this is ensuring that your chosen CDC approach fits snugly with your existing data architecture and how your business operates. If you're dealing with a ton of data flying around and you need updates almost instantly, a log-based CDC approach is often very effective for these high-velocity environments.

Think about how CDC can work with your other data processes, like ETL (Extract, Transform, Load). Traditionally, ETL jobs run in batches, maybe once a day. But when you bring CDC into the mix, you can shift towards near real-time data integration. This means your financial systems, for example, can reflect changes almost as they happen, leading to much better operational efficiency. At HubiFi, we see firsthand how real-time data can transform financial reporting and help streamline compliance; optimizing your CDC is a key step in achieving that.

Get Your Team On Board

This might sound obvious, but it’s so important: make sure your team is on board with using CDC! Implementing any new technology goes much smoother when everyone understands the "why" and the "how." Take the time to walk your team through the benefits – like having access to real-time data for quicker, smarter decisions. When people see how it makes their jobs easier or helps the company perform better, they're much more likely to embrace the change.

It's also crucial to understand what your team needs to work effectively with CDC. This means providing good training on any new tools or processes. When your team feels confident and well-equipped, your CDC implementation will be far more effective. Ensuring everyone is aligned with your company's overall data strategy will help you get the most out of this powerful technology and overcome common implementation hurdles.

What's Next for Change Data Capture?

Change Data Capture (CDC) isn't a static technology; it's constantly evolving to keep up with the increasing need for faster, more reliable data. If you're wondering where CDC is headed, think speed, intelligence, and greater adaptability. For businesses like yours, especially those handling high volumes of transactions, these advancements are more than just interesting—they're vital for maintaining financial accuracy, ensuring compliance with standards like ASC 606, and making sharp strategic decisions. Staying informed about these trends helps you prepare your data strategy for what's coming, ensuring you can continue to close your financials quickly and operate with clarity.

The exciting part is how these developments can directly impact your bottom line and operational efficiency. Imagine your systems not just capturing changes, but doing so in a way that anticipates your needs or seamlessly integrates with even more diverse platforms. This is where the future of CDC is pointing. At HubiFi, we're always looking at how these emerging capabilities can be practically applied to help businesses like yours. If you're curious about how these future trends could specifically benefit your operations and help you get the most out of your data, you can always schedule a demo with us to explore the possibilities. We can walk you through how a modern CDC approach, tailored to your needs, can transform your data management.

New Trends in CDC Tech

The world of CDC is buzzing with some exciting advancements that promise to make data handling even more efficient. A major shift is the intensified focus on real-time data integration. This is a game-changer for any business operating in a high-velocity environment where immediate updates are crucial for accurate reporting and decision-making. Think about getting sales figures or inventory adjustments reflected across all your systems instantly, eliminating delays.

Another significant trend is the push towards unified data formats. Modern CDC tools are becoming increasingly adept at gathering data from various sources—like your CRM, ERP, and billing systems—and transforming it into a common, consistent format. This greatly simplifies data management and analysis. Further down the line, we're also seeing early explorations into how artificial intelligence can make data capture systems more intuitive and even predictive, opening up new avenues for automation and insight.

CDC for Cloud and Distributed Setups

As more businesses embrace cloud platforms and manage data across various distributed systems, CDC is proving indispensable. It’s becoming the key to creating a unified and coherent data landscape, even when your information is spread out. For example, CDC is crucial for enabling centralized data management, pulling data from disparate systems to ensure everyone is working from the same, consistent dataset.

The move away from traditional batch processing towards near real-time processing is another massive advantage, particularly in cloud environments. This means data integration happens almost instantaneously, which is vital for dynamic applications and rapid decision-making. In these complex setups, CDC plays a critical role in maintaining data integrity and consistency across all your platforms. This ensures that the financial data you rely on is always accurate and trustworthy, a core principle we support at HubiFi through our robust integrations with your existing software stack.

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Frequently Asked Questions

What's the simplest way to understand what CDC does? Think of Change Data Capture, or CDC, as a super-efficient messenger for your databases. Instead of your systems constantly having to ask, "Is there anything new?", CDC actively spots any changes—like a new sale, an updated customer address, or a deleted record—the moment they happen. Then, it quickly shares just those specific changes with other systems that need to know, ensuring everyone is working with the freshest information.

Why is CDC particularly useful for businesses that handle a lot of transactions? When your business processes a high volume of transactions, keeping all your data perfectly synchronized and up-to-date can be a real challenge. CDC helps by focusing only on the data that has actually changed, rather than trying to update entire datasets all the time. This makes the process much faster and more efficient, which is incredibly important for things like accurate financial reporting, quick month-end closes, and making timely decisions based on current information.

I've heard about different ways to set up CDC. Is one method always better than the others? That's a great question! There isn't a single "best" method for every situation. The main approaches you'll see are using database transaction logs, setting up database triggers, or periodically querying for changes. Many find that log-based CDC is very effective because it tends to have minimal impact on your database's performance. However, the ideal choice really depends on your specific database system, your existing infrastructure, and what you need CDC to accomplish for your business.

How does CDC actually help with keeping financial data accurate? CDC is a fantastic ally for maintaining accurate financial data because it ensures that as soon as a financial transaction or record is updated in one system, that specific change is quickly and reliably passed on to all your other connected financial systems. This could be your accounting software, your reporting tools, or your analytics platforms. By keeping all these systems in sync with the latest information, CDC significantly reduces the chances of errors and discrepancies, giving you more confidence in your financial figures.

Can CDC help if my data is spread out across different systems, like cloud services and on-site databases? Absolutely! That's one of the areas where CDC truly proves its worth. It's very common for businesses today to have data residing in various locations—some in cloud applications, others in local databases. CDC can act as a bridge, detecting changes in one system and ensuring those updates are consistently reflected across all the others, no matter where they are. This helps you maintain a unified and accurate view of your data, which is essential for clear analysis and sound decision-making.

Jason Berwanger

Former Root, EVP of Finance/Data at multiple FinTech startups

Jason Kyle Berwanger: An accomplished two-time entrepreneur, polyglot in finance, data & tech with 15 years of expertise. Builder, practitioner, leader—pioneering multiple ERP implementations and data solutions. Catalyst behind a 6% gross margin improvement with a sub-90-day IPO at Root insurance, powered by his vision & platform. Having held virtually every role from accountant to finance systems to finance exec, he brings a rare and noteworthy perspective in rethinking the finance tooling landscape.